Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Double byte characters in the URL - best avoided?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Double byte characters in the URL - best avoided?

    Technical SEO
    2
    3
    3309
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Red_Mud_Rookie
      Red_Mud_Rookie last edited by

      We are doing some optimisation on sites in the APAC region, namely China, Hong Kong, Taiwan and Japan.

      We have set the url generator to automatically use the heading of the page in the URL which works fine for countries using Latin characters, but is causing problems, particularly in IE, when it comes to the double byte countries.

      For some reason, IE struggles with double byte and displays URLs in their rather ugly, coded form.

      Anybody got any suggestions on whether we should persist with the keyword URLs or revert to the non-descriptive URLs for the double byte countries?

      The reason I ask is it's a balance of SEO benefit vs not scaring IE users off with ugly URLs that look dreadful and spammy.

      1 Reply Last reply Reply Quote 0
      • Red_Mud_Rookie
        Red_Mud_Rookie @ninjamarketer last edited by

        As far as the search engines are concerned, the URLs are nice and clean with relevant keywords, but if a user browses the site in IE then the URLs do not maintain their double byte structure and instead convert to ugly URLs like this: mydomain.com/hk/hotels/asia-pacific/-中國-重慶-579-重慶-Sofitel-2-1-晚優惠-連早餐-1025557/

        1 Reply Last reply Reply Quote 0
        • ninjamarketer
          ninjamarketer last edited by

          Search engines are placing more importance to usability than ever before and longer URLs are usually not considered user friendly. The popularity of URL shortening service is another proof that having shorter url is better.

          The idea is to maintain the right balance between keyword usage in the URL and the length of URL.

          Red_Mud_Rookie 1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • RodneyRiley

            What's the best way to handle product filter URLs?

            I've been researching and can't find a clear cut answer. Imagine you have a product category page e.g. domain/jeans You've a lot of options as to how to filter the results domain/jeans?=ladies,skinny,pink,10 or domain/jeans/ladies-skinny-pink-10 or domain/jeans/ladies/skinny?=pink,10 And in this how do you handle titles, breadcrumbs etc. Is the a way you prefer to handle filters and why do you do it that way? I'm trying to make my mind up as some very big names handle this differently e.g. http://www.next.co.uk/shop/gender-women-category-jeans/colour-pink-fit-skinny-size-10r VS https://www.matalan.co.uk/womens/shop-by-category/jeans?utf8=✓&[facet_filter][meta.tertiary_category][Skinny]=on&[facet_filter][variants.meta.size][Size+10]=on&[facet_filter][meta.master_colour][Midwash]=on&[facet_filter][min_current_price][gte]=6.0&[facet_filter][min_current_price][lte]=18.0&per=36&sort=

            Technical SEO | | RodneyRiley
            0
          • 94501

            URL has caps, but canonical does not. Now what?

            Hi, Just started working with a site that has the occasional url with a capital, but then the url in the canonical as lower case. Neither, when entered in a browser, resolves to the other. It's a Shopify site. What do you think I should do?

            Technical SEO | | 94501
            0
          • whiteonlySEO

            Category URL Pagination where URLs don't change between pages

            Hello, I am working on an e-commerce site where there are categories with multiple pages. In order to avoid pagination issues I was thinking of using rel=next and rel=prev and cannonical tags. I noticed a site where the URL doesn't change between pages, so whether you're on page 1,2, or 3 of the same category, the URL doesn't change. Would this be a cleaner way of dealing with pagination?

            Technical SEO | | whiteonlySEO
            0
          • BT2009

            How do I deindex url parameters

            Google indexed a bunch of our URL  parameters. I'm worried about duplicate content. I used the URL parameter tool in webmaster to set it so future parameters don't get indexed. What can I do to remove the ones that have already been indexed? For example, Site.com/products and site.com/products?campaign=email have both been indexed as separate pages even though they are the same page. If I use a no index I'm worried about de indexing the product page. What can I do to just deindexed the URL parameter version? Thank you!

            Technical SEO | | BT2009
            0
          • yanaiguana111

            Double Slash // in URL

            My client is using double forward slahes in URL like this "//" is this affecting SEO?

            Technical SEO | | yanaiguana111
            0
          • Richline_Digital

            Special characters in URL

            Hi There, We're in the process of changing our URL structure to be more SEO friendly. Right now I'm struggling to find a good way to handle slashes that are part of a targeted keyword. For example, if I have a product page and my product title is "1/2 ct Diamond Earrings in 14K Gold" which of the following URLs is the right way to go if I'm targeting the product title as the search keyword? example.com/jewelry/1-2-ct-diamond-earrings-in-14k-gold example.com/jewelry/12-ct-diamond-earrings-in-14k-gold example.com/jewelry/1_2-ct-diamond-earrings-in-14k-gold example.com/jewelry/1%2F2-ct-diamond-earrings-in-14k-gold Thanks!

            Technical SEO | | Richline_Digital
            0
          • mosaicpro

            What is the best website structure for SEO?

            I've been on SEOmoz for about 1 month now and everyone says that depending on the type of business you should build up your website structure for SEO as 1st step. I have a new client click here   ( www version doesn't work)... some bugs we are fixing it now. We are almost finished with the design & layout. 2nd question have been running though my head. 1. What would the best url category for the shop be    /products/     - current url cat ex:   /products/door-handles.html 2. What would you use for the main menu as section for getting the most out of SEO. Personally i am thinking of making 2-3 main categories on the left a section where i can add content to it (3-4 paragraphs... images maybe a video).So the main page focuses on the domain name more and the rest of the sections would focus on specific keywords, this why I avoid cannibalization. Main keyword target is "door handles" Any suggestions would be appreciated.

            Technical SEO | | mosaicpro
            0
          • DarwinChinaSEO

            Why google index my IP URL

            hi guys, a question please. if site:112.65.247.14 , you can see google index our website IP address, this could duplicate with our darwinmarketing.com content pages. i am not quite sure why google index my IP pages while index domain pages, i understand this could because of backlink, internal link and etc, but i don't see obvious issues there, also i have submit request to google team to remove ip address index, but seems no luck. Please do you have any other suggestion on this? i was trying to do change of address setting in Google Webmaster Tools, but didn't allow as it said "Restricted to root level domains only", any ideas? Thank you! boson

            Technical SEO | | DarwinChinaSEO
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.