Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does this count as a backlink to my category page?
-
I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this?
Category page URL:
Backlink to this URL:
www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah)
Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts:
www.mysite.com/this-is-a-blog-post
Any help appreciated!
EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.
-
Dang, you are awesome. That helped a lot and I appreciate it. Today I am working on cleaning up my category pages and making sure everything is filed properly. I am really happy to hear that getting backlinks to a blog post in one category will pass value to the category. Thanks!

-
Hey, let me take a swing at this.
As I understand, you would like to rank with the www.mysite.com/category/name page, and you can get backlinks to your blog posts instead of your category. Your problem is that www.mysite.com/category/name/specific-blog-post redirects to www.mysite.com/specific-blog-post, and you don't know if that counts as a backlink to your category page.
First of all, you're right, getting backlinks to your category page is usually pretty hard, and your best bet is to get backlinks to the blog posts that are featured in that category. This can be efficient especially if your internal linking is sound, so that on the blog post page you link back to the parent category (and not to many other parts of your website).
Second, there is no problem that www.mysite.com/category/name/specific-blog-post redirects to www.mysite.com/specific-blog-post. That's the way you set up your WordPress permalinks, which isn't bad and is actually fairly common. Google doesn't associate the blog post with a category based on URL, it associates them based on the relationships (internal links) it finds while crawling your site. Getting more backlinks to blog posts in one category will pass some value to the category itself, so naturally your category will also rise in ranking.
Hope this helps, cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Parent pages : Duplicate content
Hello, I think this question relates to "Parent pages" structure or SILO but I couldn't find an answer online. For a website that sell products, for example "Appliances". A link to this page appears in 1 category of the menu named "kitchen" but also in another 1 category named "household appliances". It means that it appears twice in the menu but with a unique URL. Would that affect SEO ? Is it duplicate content ? And would it be better to choose 1 father or let it that way ? Thanks for your help. Max
Link Building | | Sodimaccl1 -
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
Does backlinks in images equal naked backlinks?
I've discovered few backlinks in images came from websites points to my home page. What is the value of these links?
Link Building | | Eslam-yosef0 -
How to get BackLinks?
What is the best site to get backlinks ? Not for free, i mean a paid premium services . I think i need backlinks for the authority of my sites. My sites are indexed, but when i search for different keywords on google, i find them on page 5-7 . I need to see them on page 1-2 . But my site's authority is : 1 .
Link Building | | vende123450 -
Will Google penalize for backlinks on non-indexed pages?
Have a client who has a bunch of links from spammy sites that aren't even indexed by Google. Will Google penalize (i.e. Penguin) for backlinks from spammy sites that aren't indexed? I'm guessing "Yes, Google still crawls non-indexed sites and may penalize the sites linked to from the banned site." Anyone have any data or experience with this? Anyone have a non-indexed or banned site? Does Google still crawl it?
Link Building | | AdamThompson0 -
URL shortener and backlinks
Are there any SEO benefits drawn from creating backlinks with Google url shortener service(especially for the very deep links) or for the do-follow link juice I have to use a complete address?
Link Building | | SirMax0 -
Press Release Sites for Backlinks
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
Link Building | | damon12121