Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?
-
Hello,
This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you! Scenario: Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D
Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
Version 2: http://www.site.com/test?hello%5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=allQuestion: Will search engines view these as duplicate content? Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp)
We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference. We aren't sure if this is true, since engines can get so _hung up on even one single difference in character. _
We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you.
-
Thanks guys - yes, we're using canonical tags already to help resolve this, but I'd like even better if we didn't have to resort to this. It also makes me nervous that these characters are technically classified as "unsafe", but I haven't been able to find any official word from Google on whether or not they will index URLs with brackets or not. It's definitely not the web standard....
-
Hi,
I wouldn't worry to much on this issue, it's true that you don't want to depend on the level of the Googlebot to find out if this could be an issue but I think that the encoding of characters will make sure you'll be fine. As a suggestion I would say use canonical tags on of these pages to direct Google or other search engines to the right page. This makes sure you'll never get an issue with duplicate content. However I really doubt that this will turn into an issue.
-
Hi Mirabile,
This is a difficult one. My understanding would be to use the hexadecimal encoding of potentially unsafe characters (of which a square bracket would be) in a URL (i.e. %5b instead of [ ), but I think assuming the URLs are the same, then it makes no difference.
But that said, whilst Google might read the URLs as the same, that's not to say another search engine will do that as well. And then, what about how a browser might interpret a URL encoded differently but being effectively the same?
Probably, the main danger is that the search engine or the browser won't be able to follow the link with unsafe characters in at all.
I'm not sure that is the full answer you were looking for, but maybe someone with more expertise will be able to shed more light on this for you.
I hope my answer helps at least in part.
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can an "Event" in Structured Data For Google Be A Webinar?
I have a client who is has structured data for live business webinars. Google's documentation seems to talk more about music and tickets than this kind of thing. At the same time, we get an error in search console for "Name" and location, which they list as "webinar." Should I removed this failed structured data attempt or is there a way to fix it? Thanks!
Intermediate & Advanced SEO | | 945010 -
Putting "noindex" on a page that's in an iframe... what will that mean for the parent page?
If I've got a page that is being called in an iframe, on my homepage, and I don't want that called page to be indexed.... so I put a noindex tag on the called page (but not on the homepage) what might that mean for the homepage? Nothing? Will Google, Bing, Yahoo, or anyone else, potentially see that as a noindex tag on my homepage?
Intermediate & Advanced SEO | | Philip-DiPatrizio0 -
Does Google bot read embedded content?
Is embedded content "really" on my page? There are many addons nowadays that are used by embedded code and they bring the texts after the page is loaded. For example - embedded surveys. Are these read by the Google bot or do they in fact act like iframes and are not physically on my page? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Removing Content 301 vs 410 question
Hello, I was hoping to get the SEOmoz community’s advice on how to remove content most effectively from a large website. I just read a very thought-provoking thread in which Dr. Pete and Kerry22 answered a question about how to cut content in order to recover from Panda. (http://www.seomoz.org/q/panda-recovery-what-is-the-best-way-to-shrink-your-index-and-make-google-aware). Kerry22 mentioned a process in which 410s would be totally visible to googlebot so that it would easily recognize the removal of content. The conversation implied that it is not just important to remove the content, but also to give google the ability to recrawl that content to indeed confirm the content was removed (as opposed to just recrawling the site and not finding the content anywhere). This really made lots of sense to me and also struck a personal chord… Our website was hit by a later Panda refresh back in March 2012, and ever since then we have been aggressive about cutting content and doing what we can to improve user experience. When we cut pages, though, we used a different approach, doing all of the below steps:
Intermediate & Advanced SEO | | Eric_R
1. We cut the pages
2. We set up permanent 301 redirects for all of them immediately.
3. And at the same time, we would always remove from our site all links pointing to these pages (to make sure users didn’t stumble upon the removed pages. When we cut the content pages, we would either delete them or unpublish them, causing them to 404 or 401, but this is probably a moot point since we gave them 301 redirects every time anyway. We thought we could signal to Google that we removed the content while avoiding generating lots of errors that way… I see that this is basically the exact opposite of Dr. Pete's advice and opposite what Kerry22 used in order to get a recovery, and meanwhile here we are still trying to help our site recover. We've been feeling that our site should no longer be under the shadow of Panda. So here is what I'm wondering, and I'd be very appreciative of advice or answers for the following questions: 1. Is it possible that Google still thinks we have this content on our site, and we continue to suffer from Panda because of this?
Could there be a residual taint caused by the way we removed it, or is it all water under the bridge at this point because Google would have figured out we removed it (albeit not in a preferred way)? 2. If there’s a possibility our former cutting process has caused lasting issues and affected how Google sees us, what can we do now (if anything) to correct the damage we did? Thank you in advance for your help,
Eric1 -
Two Pages with the Same Name Different URL's
I was hoping someone could give me some insight into a perplexing issue that I am having with my website. I run an 20K product ecommerce website and I am finding it necessary to have two pages for my content: 1 for content category pages about wigets one for shop pages for wigets 1st page would be .com/shop/wiget/ 2nd page would be .com/content/wiget/ The 1st page would be a catalogue of all the products with filters for the customer to narrow down wigets. So ultimately the URL for the shop page could look like this when the customer filters down... .com/shop/wiget/color/shape/ The second page would be content all about the Wigets. This would be types of wigets colors of wigets, how wigets are used, links to articles about wigets etc. Here are my questions. 1. Is it bad to have two pages about wigets on the site, one for shopping and one for information. The issue here is when I combine my content wiget with my shop wiget page, no one buys anything. But I want to be able to provide Google the best experience for rankings. What is the best approach for Google and the customer? 2. Should I rel canonical all of my .com/shop/wiget/ + .com/wiget/color/ etc. pages to the .com/content/wiget/ page? Or, Should I be canonicalizing all of my .com/shop/wiget/color/etc pages to .com/shop/wiget/ page? 3. Ranking issues. As it is right now, I rank #1 for wiget color. This page on my site would be .com/shop/wiget/color/ . If I rel canonicalize all of my pages to .com/content/wiget/ I am going to loose my rankings because all of my shop/wiget/xxx/xxx/ pages will then point to .com/content/wiget/ page. I am just finding with these massive ecommerce sites that there is WAY to much potential for duplicate content, not enough room to allow Google the ability to rank long tail phrases all the while making it completely complicated to offer people pages that promote buying. As I said before, when I combine my content + shop pages together into one page, my sales hit the floor (like 0 - 15 dollars a day), when i just make a shop page my sales are like (1k+ a day). But I have noticed that ever since Penguin and Panda my rankings have fallen from #1 across the board to #15 and lower for a lot of my phrase with the exception of the one mentioned above. This is why I want to make an information page about wigets and a shop page for people to buy wigets. Please advise if you would. Thanks so much for any insight you can give me!
Intermediate & Advanced SEO | | SKP0 -
Is there any negative SEO effect of having comma's in URL's?
Hello, I have a client who has a large ecommerce website. Some category names have been created with comma's in - which has meant that their software has automatically generated URL's with comma's in for every page that comes beneath the category in the site hierarchy. eg. 1 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/ eg. 2 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/action-and-adventure/ etc... I know that URL's with comma's in look a bit ugly! But is there 'any' SEO reason why URL's with comma's in are any less effective? Kind Regs, RB
Intermediate & Advanced SEO | | RichBestSEO0 -
Does Google crawl the pages which are generated via the site's search box queries?
For example, if I search for an 'x' item in a site's search box and if the site displays a list of results based on the query, would that page be crawled? I am asking this question because this would be a URL that is non existent on the site and hence am confused as to whether Google bots would be able to find it.
Intermediate & Advanced SEO | | pulseseo0 -
Is 404'ing a page enough to remove it from Google's index?
We set some pages to 404 status about 7 months ago, but they are still showing in Google's index (as 404's). Is there anything else I need to do to remove these?
Intermediate & Advanced SEO | | nicole.healthline0