Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best practice for footer in ecommerce - Shall I add Top Category links?
-
What would you recommend regarding links to "Top Products" and "Top Categories" in footer?
- Would you add them to give extra link juice to top categories?
- would you try to avoid category links in footer that are already in the header navigationor in the main content area to avoid linking twice from all pages?
- would you vary these top category links in footer according to main category
-
thanks for the feedback. Will stick to few dynamic footer category links and test it.
-
Takeshi gave some great advise, and I agree.
I do like the idea of varying the footer navigation by category though. For example, you might interlink Men's Shoes with Women's Shoes, but you wouldn't want to link to Women's Shoes from Men's Shirts. Keeping the footer from being site-wide and making the links more relevant to the page their on will, I think, allow those footer links to carry more weight than they would otherwise.
Whatever you choose, make sure it's best for your users. Do that and it's difficult to go wrong.
-
Yeah, I'm not a big fan of mega menus or mega footers. Every link on a page dilutes the value of every other link on the page, so keep the number of links per page as low as possible, while optimizing for usability.
-
I agree with Takeshi. You should put more emphasis on what users want.
However based on my experience, if you limit the URLs to say 4-5 you would see some benefits. However if you plan to put much more, I wouldn't so much advice it.
K
-
Links in the footer carry very little link value, so I wouldn't add top category links to the footer just for SEO purposes. Looks at it more from a design/user experience perspective. If having the links in the footer makes navigation easier, then go for it.
As with anything else, the best thing to do is to test it. Install a click tracker such a CrazyEgg or ClickTale and see how people actually navigate the site. Test having the links in the footer vs removing them, and see if it affects usability, conversions rates, or SEO performance. Then keep the links that work the best.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup for eCommerce Category Pages?
My research indicates that applying an ItemList schema markup to our category pages is likely the best way to go. However, I've also ready that Google discourages schema markup on category pages. I'm just wondering if any of you have applied schema markup to your category pages and, if so, how did you do it? John,
On-Page Optimization | | JohnBrown75
Essay Writer1 -
To NoFollow or to NoIndex internal links
I all, I have recently taken over a fairly large e-commerce site that I am trying to "fix" and have come across something that I need a second opinion on. A Semrush audit has revealed that there are a heck of a lot of internal nofollow links (over 90 000) that point to predominantly 4 pages from the Header of each page in the site, these are change currency pages to show clients different currencies and a members login page. The pages are: /?action=changecurrency¤cy=EUR /?action=changecurrency¤cy=USD /?action=changecurrency¤cy=GBP /members/ My opinion is that these pages should just be no index pages and they should be followed. instead of being indexed and no followed? Any thoughts on this out there?
On-Page Optimization | | cradut0 -
Bold & Italics Best Practice?
Hi All, Does anyone know the official best practice use of bold and italic fonts? If I have a long page of text- 800 words + I usually bold a few sentences to allow the user to be able to read only the bold on the page, and still make sense of the article. By reading all the bold it will kind of make sense and the user gets the point of the article. This wasn't really done for SEO purposes, but so the reader gets to the bottom of the page in a reasonable amount of time, and gets all the key points and facts of the article. I was advised not to do this and to just bold/italic the keyword/phrases the article was written to rank for. I would like to know anyone else's opinion/strategy on using bold/italics effectively and within best practices. What's the official word? Thank you for your help. Ian
On-Page Optimization | | cookie7770 -
What is the best way to execute a geo redirect?
Based on what I've read, it seems like everyone agrees an IP-based, server side redirect is fine for SEO if you have content that is "geo" in nature. What I don't understand is how to actually do this. It seems like after a bit of research there are 3 options: You can do a 301 which it seems like most sites do, but that basically means if google crawls you in different US areas (which it may or may not) it essentially thinks you have multiple homepages. Does google only crawl from SF-based IPs? 302 passes no juice, so probably don't want to do that. Yelp does a 303 redirect, which it seems like nobody else does, but Yelp is obviously very SEO-savvy. Is this perhaps a better way that solves for the above issues? Thoughts on what is best approach here?
On-Page Optimization | | jcgoodrich0 -
Best practice for Portfolio Links
I have a client with a really large project portfolio (over 500 project images), which causes their portfolio page to have well over the 100 links that are recommended. How can I reduce this without reducing the number of photos they can upload?
On-Page Optimization | | HochKaren0 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
Is it necessary to add keywords to all of your pages?
Hi Everyone he company I work for has just built a new website with approximately 87 pages/sub pages. Should i be looking to add keywords and descriptions to all of these pages, via the allocated areas in the back end of the site? I am using "google's key words" tool to generate relevant key words. If any one has any advice it would be much appreciated. Thanks for you help Regards Pete
On-Page Optimization | | dawsonski0 -
Title tag for category page
I'd like to know your views on the best approach for title tags for category pages for ecommerce sites. 3 examples A) Category name | Free delivery on $50 purchase | Brand name B) Discover best "category name" on brand name C) Category Name | 1st Keyword, 2nd keyword | Brand name Thanks!
On-Page Optimization | | walidalsaqqaf0