• esmeralda-LT82Li
        All notifications
        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Track your brand’s footprint in AI search
          Moz Pro

          Track your brand’s footprint in AI search

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. SEO and Digital Marketing Forum
        2. Categories
        3. SEO Tactics
        4. Technical SEO
        5. Does an subdomain hosted offsite provide SEO value
        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Does an subdomain hosted offsite provide SEO value

        Technical SEO
        4 3 1.1k
        • Watching
          Notify me of new replies.
          Show question in unread.
        • Not Watching
          Do not notify me of new replies.
          Show question in unread if category is not ignored.
        • Ignoring
          Do not notify me of new replies.
          Do not show question in unread.
        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with topic management privileges can see it.
        • r1200gsa
          r1200gsa last edited by

          We have a job board hosted through an applicant processing system which we've setup as a subdomain (jobs.ourcompany.com), most of the assets are hosted on our primary domain (ourcompany.com). My question is does having it hosted offsite provide any value? Do we get credit for that content being shared and distributed on the web or does the applicant processing system?

          As I see it the options are (correct me if I'm wrong):

          1. Host the job listings on our primary domain (ourcompany.com/jobs) and have it point to the application on the subdomain. Advertise the job listings pointing to the primary domain on the paid sites. The free job listing sites will automatically point to the sub-domain because the applicant processing system automatically submits them.

          2. Host the job listings entirely on the sub-domain applicant tracking system and link to it from our primary site navigation. Advertise the job listings to the sub-domain so that both free and paid point to the same place.

          Obviously the second one would be much easier just not sure on the technical side of our website getting credit by search engines as the one who has produced the content.

          1 Reply Last reply Reply Quote 0
          • r1200gsa
            r1200gsa @MickEdwards last edited by

            Thanks Michael for the response.

            The primary reasoning we were thinking of using the subdomain is technical in that the applicant processing software only allows us to use a subdomain to display our job. They effectively host the job board on their servers and we setup a cname (jobs.ourcompany.com points to ourcompany.jobapplicantsoftware.com). With the content hosted there is sounds like they get the credit or does our subdomain?

            My other idea is setting up a canonical tag for the pages hosted on jobs.ourcompany.com to point to ourcompany.com/jobs. I could create two copies of the same content so the users wouldn't know the difference. Wonder if that would work?

            1 Reply Last reply Reply Quote 0
            • MickEdwards
              MickEdwards last edited by

              Agree with Lesley - a sub-domain is a separate site and equal effort will have to go into optimizing and ranking both sites.

              In reality although Google treats the sites as separate the subdomain aspect gives it away, along with a whois lookup - the link value isn't going to massive at all to leverage from.  In other words I would only use the sub-domain for a strong business purpose or for technical reasons, not as a mechanism to gain anything SEO wise. A stronger, well structured and growing central domain will always win.

              I think I understand your process and reference to "paid", but even so that word always makes me feel a bit nervous.  So as a side note make sure you no-follow anything that can be "construed" as paid for.

              r1200gsa 1 Reply Last reply Reply Quote 0
              • LesleyPaone
                LesleyPaone last edited by

                From my own experience blog.site.com and site.com are treated as two different sites. So you might be getting some link juice from your job section pointing to your site, but you are not getting as much equity as you would if the site was in a sub directory and not a sub domain.

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                  Getting Started
                  Moz Pro
                  Moz Local
                  Moz Bar
                  API
                  What's New

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                  Content Development
                  Competitive Research
                  Keyword Research
                  Link Building
                  On-Page Optimization
                  Technical SEO
                  Reporting & Analytics
                  Intermediate & Advanced SEO
                  Image & Video Optimization
                  International SEO
                  Local SEO

                • Community

                  Discuss industry events, jobs, and news!

                  Moz Blog
                  Moz News
                  Industry News
                  Jobs and Opportunities
                  SEO Learn Center
                  Whiteboard Friday

                • Digital Marketing

                  Chat about tactics outside of SEO

                  Affiliate Marketing
                  Branding
                  Conversion Rate Optimization
                  Web Design
                  Paid Search Marketing
                  Social Media

                • Research & Trends

                  Dive into research and trends in the search industry.

                  SERP Trends
                  Search Behavior
                  Algorithm Updates
                  White Hat / Black Hat SEO
                  Other SEO Tools

                • Support

                  Connect on product support and feature requests.

                  Product Support
                  Feature Requests
                  Participate in User Research

                • See all categories

                • Impact of Medium blog hosted on my subdomain
                  davidevans_seo
                  davidevans_seo
                  0
                  5
                  3.6k

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.