Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does linking to a subdomain give link juice to the main domain?
-
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
-
Yeah it can get really confusing. Here's the concept. Each Root domain can have many subdomains, as well as sub-folders.
Any link pointing to any subdomain or subfolder will provide some linking value to the entire root. It's not as much as that individual subdomain or subfolder gets, however the cumulative impact is there and it's real.
The reason is pretty straight forward - any sub, (domain or folder) is naturally associated with the root. It contributes to the overall weight of that root.
It's not unlike the branches of a tree. While the rain may fall directly on a branch, some of the water has the ability to work it's way back to the main trunk of the tree.
Just like water that seeps into the ground and soaks into the roots, can and will work it's way up the trunk and to the branches.
-
I always thought that a link to a subdomain did not benefit the main domain. Alan, can you explain this more? If an external website links to subdomain.mydomain.com will mydomain.com get link juice from this?
-
If you mean - if we get an inbound link pointing to the subdomain, will the root domain benefit?" the answer is yes to a certain extent. How much will depend on how closely related the subdomain topical focus is to the root domain, as well as how strong the link is from the perspective of the source site.
If you mean - if we point a link from within a subdomain to a page on the root domain, will the root domain benefit?" Then the answer is also yes, but how much depends on many other factors. And those links will carry less value than most quality inbound links coming from other root sites not in your control.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a ski website that I am currently performing a toxic backlink audit on. I have noted that a lot of the links being flagged as toxic/spammy by the tool I am using seem to be the same/similar sites with different URLs. The sites are vaguely related to skiing (relating to helicopter travel options for travelling to ski resorts) but it is concerning me that there are so many of them and they are being flagged as so toxic.
Link Building | | SolveWebMedia
Do you think it is worth disavowing these? Or contacting the owner to ask them to remove the link? I have included an example of some of the links below. https://www.cannes-helicopters.co.uk/index.php?menuopen=21&showcontent=5
https://nice-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5 Slightly different site but same favicon icon:
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://www.whitetracks-holidays.com/Helicopter_Transfers_Villars_Switzerland.htm Thanks in advance for any advice / help!0 -
Other websites copy content and giving a link back
Hi, I've just noticed a few back links in Google Search Console, I was excited. But when I saw the backlinks, 2 other websites that had completely copied my content and then gave a backlink to my website. Is this bad for SEO and would google penalise my website for this?
Link Building | | thinkLukeSEO1 -
Xyz links
I have a lot of backlinks ending with .xyz, around 20%, and they look very suspicious. Should I disavow these? Here are a few: yourrelicsbargains.xyz fantasticsiteinfo.xyz yourvintagelifestyle.xyz usefuldiscount4u.xyz bestdealsaction.xyz bestmemorabilialifestyle.xyz 59177.net lovecollectorsbargains.xyz
Link Building | | moon-boots0 -
Unique Domains vs. Total Links?
At what point is there diminishing returns from getting multiple links from one website? Edit: To clarify, when doing competitor research I come across lots of sites that have say 500 linking domains with 5000 total links. When setting goals and calculating the types of links I should go after, I'm not certain which number is the one actually helping the site to rank.
Link Building | | ErikDster0 -
Does Linkedin still pass link juice?
It looks like LinkedIn's links are using the http://www.linkedin.com/redirect?url= prefix for the external Websites links and is recently using 302 redirects.
Link Building | | explorionary0 -
Porn link ...
I just ran https://www.majesticseo.com report for back links and showed me that I have one link at porn site ... not sure if it will be appropriate to post it here. The link was discovered on 03.05.11 and when I visited today link is not there... I dont know who put that link there. Can I get penalty for that from google? Can it be a mistake?
Link Building | | DiamondJewelryEmpire1 -
Building Links to Exact Match Domains
What are the pros and cons having exact match domain and how can you create a brand name and build backlinks? Say we have a domain personalizedbirthdaygifts.com We are quite stuck with what anchor text we need to use and how do we vary it? I've heard that we have to stay away from using commercial keywords as anchor text heavily. We have to also use our brand name. And here we get stuck as we don't have a brand name. In this case Our brand name should be personalized birthday gifts but this is also commercial keyword. I have seen before similar websites droped from ranking because they have commercial keywords in their domain and most of their backlink anchor texts are commercial. If I had a website called twentyfive.com selling birthday gifts it would be a lot easier. But when you have a website personalizedbirthdaygifts.com and trying to rank for personalized birthday gifts and birthday gifts it's tough. OR isn't it? I hope I explained it well and didn't confuse anybody... Thanks
Link Building | | Jvalops0