Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Meta description for Privacy Policy?
-
Hello guys,
Quick question about optimizing other pages on my woocommerce e-commerce store. Do I need to optimize pages like the cart page, checkout page, privacy policy, return policy, shipping policy, etc? Strictly talking about on page SEO for these pages, like meta titles, description.
Thanks!
-
I wouldn't for the cart and checkout, I would actually no-index them. The reason being is depending on what measure you are using for cart abandonment, having people land on those pages will skew your results. Also at the same time there is no good reason for them to enter on those pages so it will increase the overall bounce rate if people are entering on them.
Privacy policy, shipping, and return policy, I would not specifically no-index them, but I would not try to optimize them for anything other business name - page name. That being said, if you are like Costco and offer some amazing return policy that someone can return a product after 10 years for a full refund and it is a popular product; I might consider optimizing the return policy for that as well. Or if you are the only person that offers free international shipping on a large item like a baby grand piano or something. But if you fall in line with the rest of the industry I would just leave them as is and only optimize them for your business name - policy type. So then if people search for your business and return policy those pages will more than likely come up.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Descriptions (SEO)
So I would like a few opinions. How long should a product description be? Enough to get the point across? 100 words? 800 words? Over detailed? Any advice would be appreciated.
On-Page Optimization | | mattl990 -
Page Title (Meta descriptions) length... how strict are you?
I have just had a conversation with a client... the gist was this... Is it more important to stay under the 55-60 characters OR go over a bit and have the page title make sense and include the clients company name. The same argument for meta description. I have a client insisting on 55-60 length but the keywords are long and if we use the primary keyword phrase the length is 44 if we use the keyword phrase and add the company name it becomes 64. This is with us trimming it a bit. Anyone else discussed this before?
On-Page Optimization | | JohnW-UK1 -
Different title tags and meta descriptions for desktop and mobile?
Is it possible to use different title tags and meta descriptions for mobile users? For Example: In the SERP for desktop you'll see the desktop title tags and meta descriptions, but in the SERP for mobile you'll the mobile versions of the webpage.
On-Page Optimization | | alex19780 -
How often should we refresh or rewrite product descriptions?
is it good practice to rewrite our product descriptions every few months? Thanks
On-Page Optimization | | onwardsandupwards0 -
Meta Title Pipes and Spacing
I've been doing optimization on a clients website and want to make sure I'm maximizing my characters. Does anyone have any feedback on the spacing in between the pipes ( | ) ? IE: Internet Marketing Company | Denver SEO | Brand Name Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as: IE: Internet Marketing Company|Denver SEO|Brand Name Any information will be super helpful. Thanks for your help!
On-Page Optimization | | RezStreamSEO0 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
Can you change meta description at any time without loosing rankings?
I'm wondering if it is possible to change the meta description of a page on your site at any time without it affecting rankings on google? Is it only changing how my SERP looks? Or could bad things happen to changing your meta description? Appreciate all opinions on this one, thank you guys!
On-Page Optimization | | danielpett0 -
Is it ok to use encoded special characters in meta titles?
I've read blog posts stating that encoding special characters in title tags is both ok and not ok. Any definitive answer out there? Do the extra characters from adding encoding count towards the total number of characters that Google displays in SERPs? Or do they just count as one character?
On-Page Optimization | | BostonWright0