• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Research & Trends
        3. Algorithm Updates
        4. Directories and Domain Authority

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Directories and Domain Authority

        Algorithm Updates
        4
        4
        963
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • KempRugeLawGroup
          KempRugeLawGroup last edited by

          I read all the time about how directories have very little weight in SEO anymore, but in my field, a lot of our competitors are propped up by paying for "profiles" aka links from places like martindale-hubbard, superlawyers, findlaw, nolo, Avvo, etc (which are essentially directories IMO) yet all those sites have very high DAs of 80 and above.

          So, are links from these sites worth it? I know that's a vague questions, but if Moz's algo seems to rank them so highly, I'm guessing that's reasonably close to what google thinks as well...maybe?

          Thanks for any insight,

          • Ruben
          1 Reply Last reply Reply Quote 0
          • Chris_Hickman
            Chris_Hickman last edited by

            Ruben,

            In my experience posting to directories does not have any negative influence on a site. Keep in mind the quality of the directory does matter. It is beneficial to have a site listed on particular directories. However, if you're going to spend the time building visibility of a site, there's better ways to spend your time.

            Another idea would be to create business profiles for the site. These are opportunities to create a profile with a phone number, URL, and a description of the site or business where keywords can be used. Again certain sites are better than others, so choose wisely.

            If you would like more information on this please let me know.

            • Nick
            1 Reply Last reply Reply Quote 1
            • MiriamEllis
              MiriamEllis Subject Expert last edited by

              Hey Ruben,

              What I would consider these types of sites to be would be industry-oriented citations. And you definitely want those. Do you want to pay for citations there? It depends on how they perform. Pay for links ... no! Earn links ... yes, probably. You might like to check out this recent video over at LocalU that is talking about the value of links:

              http://localu.org/blog/video-deep-dive-on-links-and-local-marketing/

              I think it presents a really no-nonsense approach to judging the value of links for local businesses.

              1 Reply Last reply Reply Quote 1
              • DmitriiK
                DmitriiK last edited by

                Hi there.

                My take on this is that having links from directories wouldn't hurt, especially if you use those directories substantially, for example for reviews, or communicating with clients. However, make sure that directories is not your only backlink building campaign.

                Hope this helps.

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • MyMoz7

                  Why my Domain Authority (DA) is Decreased

                  Hello, I would like to know how the changes in domain authority is considered by MOZ? Domain Authority for my this domain https://factohr.com was 14 and it is decreased to 13 in this week. Though i have a very decent and good links going over to all my pages howcome my DA is affected and decreased. As its regularly being updated and has a high quality traffic! i would like to know the reason behind decrement in DA and is there any connection with redirection of .com domain? How can i increase DA for my website?

                  Algorithm Updates | | MyMoz7
                  10
                • vtmoz

                  Ranking drop after sub domain to sub directory migration. Usual?

                  Hi all, We had our help articles on sub-domain help.website.com. Then we moved it to sub directory website.com/help/. We expected ranking improvement of website.com as there is a wide saying of benefiting from sub domain to sub directory migration. We have noticed that ranking improvement of new sub directory pages (website.com/help/) but not for any main website pages (website.com). I presume that link juice from main website has benefited new sub directory pages but main website lost ranking due to the page rank dilution. Do you agree? Any ideas? Thanks

                  Algorithm Updates | | vtmoz
                  0
                • vtmoz

                  Do sub-domain visits do not count for website?

                  It's a common understanding that Google treats sub-domains as different websites. Does that mean visits of sub-domain do not impact website in-terms of ranking or visibility or reputation at Google?

                  Algorithm Updates | | vtmoz
                  0
                • Investis_Digital

                  Domain Authority Distribution Across the Web

                  **Does anyone have stats for domain authority distribution across the entire web? E.G., what percentage of websites fall in the DA range of 0-25, 26-50, 51-75, 76-100. **

                  Algorithm Updates | | Investis_Digital
                  2
                • Eyah

                  Exact Keywords Domain name

                  Hello everyone!, I would love to have your opinion on this matter. I am working on a company e-commerce site; these guys would like to change their domain name AND their company name, so the most logical thing that came to mind was to name the domain after the company name. However, they also bought in the past a domain that have the exact keyword they would like to rank for. I know that keywords in the URL are not as important as they used to be in the past, but nonetheless when I do a Google search for those keywords, 3 domains out of 10 on the first page are slight variations of those same keywords, meaning that they might have a really good domain name (also the other result are government, medical stuff and so on). And, no matter how many times I have read that keywords in the URL are not so important anymore, I still see a lot of sites ranking also because of their domain name (well at least outside the US) So, my question here is: would it be better for them to use the exact match keyword-domain name or should they use their company name for their new site? Or some sort combination of the two? (the keyword-domain that in some way points also to the brand domain). Thanks for your opinions on this; really appreciate it! Cheers

                  Algorithm Updates | | Eyah
                  0
                • rasmusbang

                  Google sets brand/domain name at the end of SERP titles

                  Hi all, I am experiencing that Google puts our domain name at the end of the titles in SERPs. So if ia have a title: "See our super cool website", Google would show "See our super cool website - Betxpert.com" in the SERPs Well. This is okay. Apart from the fact that i myself often put the brand name in the title AND the fact that Google mispells the site name. The brand is BetXpert with a upper case X...so when i get a SERP with "See our super cool website - BetXpert - Betxpert.com" I am annoyed 🙂 Any one out the know how to tell Google the EXACT brand name, such that they do not set a value the site owner does not want to have? -Rasmus

                  Algorithm Updates | | rasmusbang
                  0
                • RonSparks

                  What's better .NET or a hyphenated.COM domain

                  What's better .NET or a hyphenated .COM domain I know this is simple but in selecting a domain for my current project and I only have two options. firstname-lastname.COM or 
                  firstnamelastname.NET I'm leaning to the .COM as after reading the how to choose a domain name post. http://www.seomoz.org/blog/how-to-choose-the-right-domain-name Thanks

                  Algorithm Updates | | RonSparks
                  1
                • richardstrange

                  Is a slash just as good as buying a country specific domain? .com/de vs .de

                  I guess this question comes in a few parts: 1. Would Google read a 2-letter country code that is after the domain name (after the slash) and recognize it as a location (targeting that country)? Or does is just read it as it would a word. eg. www.marketing.com/de for a microsite for the Germans www.marketing.com/fr for a microsite for the French Or would it read the de and fr as words (not locations) in the url. In which case, would it have worse SEO (as people would tend to search "marketing france" not "marketing fr")? 2. Which is better for SEO and rankings? Separate country specific domains: www.marketing.de and www.marketing.fr OR the use of subfolders in the url: www.marketing.com/de   and    www.marketing.com/fr

                  Algorithm Updates | | richardstrange
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.