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Mergers & Acquisitions - Website Transition Good practice
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Hi everyone,
I was wondering if anyone has come across good practice for maintaining websites after a merger or acquisition where there needs to be an association between two websites of the two companies involved.
For an acquisition, I'm considering moving the acquired company to a sub domain of the parent company e.g. aquiredcompany.parentcompany.com. On both websites there wmay be a prominant popup so visitors can switch between the websites if they have visited the incorrect one.
One worry I have is the acquired company has some good rankings, which I want to keep. I will of course manage the process through 301 redirects.
But I was wondering if anyone has any thoughts on this approach or can suggest any better solutions.
Thanks in advance,
Stuart
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Hi Stuart
There could be many nuances to every situation (essentially, what type of sites they are and what type of content it is), but in general I'd go with what's most user-friendly - what will reduce any confusion, and send old traffic to the new home of the acquired company. A subdomain is fine if you want to clearly show to users a distinction between the acquiring vs acquired site.
Definitely do your 301 redirects. I would highly recommend reading up on Cyrus' article here about 301 redirects. In general, the content should be basically the same from the old page to the new page being redirected to. I would try to migrate the site "as is" as much as possible to eliminate other factors/changes that could affect things. You can update things later, but this was it makes it easier to analyze if any rankings are lost. In other words, be systematic and keep track of when/what you change.
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