Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Facebook.com / referral - What is it?
-
Hi Moz community!
Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general.
First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months
The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance.
Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks!
-
Ciao Massimiliano!
Thanks for the response here. We have been appending UTM's to our destination URL's, and those seem to account for the vast majority of sessions. However, most of the revenue is attributed to that untrackable source/medium combo.
-
Thanks Ira!
I sincerely appreciate your response!
-
What's the attribution rules you set up in FB business manager? google analytics counts only last click as a click, by default facebook counts any click as a click,
if your site is on http and the user is browsing facebook on https (which most likely is) the referrer header is lost on the click, and you will see the visit as coming from direct traffic, you can fix that just adding analytics tracking parameters to the url you publish on facebook
-
Hi Drew,
This article has the best info on the facebook.com/referral question that I've seen - https://www.en.advertisercommunity.com/t5/Articles/facebook-com-referral-on-Google-Analytics/ba-p/539366.
As for the discrepancy you are seeing between FB and GA, I've seen similar issues at times - hoping someone else will have some insight into that one!
Ira
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook won't show up in SERP
Hello! One of my clients' Facebook page isn't showing up on the SERP, even when you search "CLIENT NAME facebook" or an excerpt from a live post. Our social media team looked over all the settings in Meta, and everything looks correct, so we are stumped. Anyone encounter this before?
Social Media | | GoogleAlgoServant0 -
Is there a Bug or other problem with Facebook Page 'invite friends' feature ?
Hi Im trying to use the invite friends feature on Facebook pages to send a page invite to some email contacts, as per #3 in this SME recent post of FB tips: http://www.socialmediaexaminer.com/five-lesser-known-facebook-page-features-for-marketers However whenever i click the 'invite friends' option the dialogue box swirls for a bit then disapears and nothing whatsoever happens, not just not being able to see invite email options but nothing at all happens, the loading box just disapears. Does anyone know if this is a current know issue bug or other way of doing this so it works ? (I have tried on 3 different pages) Many Thanks Dan
Social Media | | Dan-Lawrence0 -
Any negative impact of addmefast.com on the website?
I can use addmfast.com to increase fb likes, shares, google +, twitter etc.
Social Media | | bondhoward0 -
Way to reset Facebook page Reach sending patterns
I have a client that posts a bunch of really poorly formatted and nonengaging content on her a Facebook business page. This has caused her reach to be very low, despite having 9000 real followers. Due to a history of poor content and therefore low engagement Facebook just does not send her stuff out anymore. Is there a way to change that? I heard you could reset that notion by staying off the page for a couple of weeks and then beginning to post once more with better stuff. Is that remotely true?
Social Media | | Atomicx0 -
Facebook Blocking Site
This is been a big annoyance for me. My site was on wordpress before and was infected with malware at one point. We were blocked by major AV, Google, and etc but we got the infection cleaned up quickly and got unblocked. Problem now is that Facebook, we are still blocked on. We try to post a link and says we are harmful. We got unblocked from facebook and we posted but than they blocked us again. We have submitted multiple requests on that form but got no answer. As a marketing agency, having our facebook page blocked to our site is bad. What can we do in this situation? We have no direct contact with anyone at facebook nor do they reply to our requests. I do own a .net to my domain, should we start using that instead of .com or what? We really need to find a way out of this. It is hurting our reputation.
Social Media | | Tech-Critic0 -
Facebook Open Graph Buttons
Any knows how to or where to find instructions on how to create custom buttons using Facebook Open Graph? I.e. "Want it" Example can be found here: http://www.debshops.com/character-stick-on-mustaches/1000039148,default,pd.html?cgid=3657 Thanks
Social Media | | Carlos-R0 -
Buying Twitter/Facebook Followers
So i have a client that sends me a link once a week about buying followers for social media profiles. Each time i tell him if it seems to good to be true... then its too good to be true! What are your guys thoughts, experiences, feelings? Here are a few examples: http://www.targetedtraffic.int.tc http://www.fbfandamonium.com
Social Media | | kchandler0 -
Tool/Method to find users on Twitter from a CSV file
I'm attempting to find users to follow and receive reciprocal follows for a client on twitter. Through the company's newsletter database, I have a CSV file of somewhere in the range of 20,000 email addresses and names. I've been importing them 250 at a time into an empty Gmail account then connecting that with twitter each time to find some of them. However, a lot of the PEOPLE using the email addresses on the mailing list are not on twitter but their COMPANY is. To find the company, I can obviously drop the name@ part of the email and just search by the domain but this becomes tedious real quick since it has to be one by one and cannot be bulk imported/searched. Are there any tools/ideas out there to more easily find twitter users based on a larger set of keywords and/or domain names?
Social Media | | Motava0