Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema Markup for regular web pages?
-
I'm a bit confused about what Schema markup should be applied to such regular, informative web pages.
We have a few pages describing our technology and solutions.These pages are not products or news articles. And they are not something that should be reviewed/rated.
What Schema markup should be used for a standard run-of-the mill web page?
Is there a good reference / tutorial for optimizing the schema markup of an informational website?Any advice is much appreciated, thank you!
-
I like the blog kissmetrics did on this awhile back: https://blog.kissmetrics.com/get-started-using-schema/
From the article:
"Schema markup helps your website rank better for all kinds of content types. There is data markup for…- Articles
- Local businesses
- Restaurants
- TV episodes and ratings
- Book Reviews
- Movies
- Software Applications
- Events
- Products"
What I really enjoy about schema is that it's virtually untapped. Every time I do a SERP analysis it amazes me how few of my client's competitors have optimized with schema. If you're willing to read through the resources on schema.org you'll see there are tons of ways you can markup your data. We've implemented roughly 9 types of schema for one client, including local business, product, offer, and reviews (not sure where the full list is). The neat thing is that you can also mark up specific elements on the page, such as videos or open hours.
Another plus to taking the time to slog through it - it's a common language across all search engines.
Best of luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this campaign of spammy links to non-existent pages damaging my site?
My site is built in Wordpress. Somebody has built spammy pharma links to hundreds of non-existent pages. I don't know whether this was inspired by malice or an attempt to inject spammy content. Many of the non-existent pages have the suffix .pptx. These now all return 403s. Example: https://www.101holidays.co.uk/tazalis-10mg.pptx A smaller number of spammy links point to regular non-existent URLs (not ending in .pptx). These are given 302s by Wordpress to my homepage. I've disavowed all domains linking to these URLs. I have not had a manual action or seen a dramatic fall in Google rankings or traffic. The campaign of spammy links appears to be historical and not ongoing. Questions: 1. Do you think these links could be damaging search performance? If so, what can be done? Disavowing each linking domain would be a huge task. 2. Is 403 the best response? Would 404 be better? 3. Any other thoughts or suggestions? Thank you for taking the time to read and consider this question. Mark
White Hat / Black Hat SEO | | MarkHodson0 -
I show different versions of the same page to the crawlers and users, but do not want to do anymore
Hello, While Google could not read JavaScript, I created two versions of the same page, one of them is for human and another is for Google. Now I do not want to serve different content to the search engine. But, I am worry if I will lose my traffic value. What is the best way to succeed it without loss? Can you help me?
White Hat / Black Hat SEO | | kipra0 -
Should I submit a sitemap for a site with dynamic pages?
I have a coupon website (http://couponeasy.com)
White Hat / Black Hat SEO | | shopperlocal_DM
Being a coupon website, my content is always keeps changing (as new coupons are added and expired deals are removed) automatically. I wish to create a sitemap but I realised that there is not much point in creating a sitemap for all pages as they will be removed sooner or later and/or are canonical. I have about 8-9 pages which are static and hence I can include them in sitemap. Now the question is.... If I create the sitemap for these 9 pages and submit it to google webmaster, will the google crawlers stop indexing other pages? NOTE: I need to create the sitemap for getting expanded sitelinks. http://couponeasy.com/0 -
One page with multiple sections - unique URL for each section
Hi All, This is my first time posting to the Moz community, so forgive me if I make any silly mistakes. A little background: I run a website that for a company that makes custom parts out of specialty materials. One of my strategies is to make high quality content about all areas of these specialty materials to attract potential customers - pretty strait-forward stuff. I have always struggled with how to structure my content; from a usability point of view, I like just having one page for each material, with different subsections covering covering different topical areas. Example: for a special metal material I would have one page with subsections about the mechanical properties, thermal properties, available types, common applications, etc. Basically how Wikipedia organizes its content. I do not have a large amount of content for each section, but as a whole it makes one nice cohesive page for each material. I do use H tags to show the specific sections on the page, but I am wondering if it may be better to have one page dedicated to the specific material properties, one page dedicated to specific applications, and one page dedicated to available types. What are the communities thoughts on this? As a user of the website, I would rather have all of the information on a single, well organized page for each material. But what do SEO best practices have to say about this? My last thought would be to create a hybrid website (I don't know the proper term). Have a look at these examples from Time and Quartz. When you are viewing a article, the URL is unique to that page. However, when you scroll to the bottom of the article, you can keep on scrolling into the next article, with a new unique URL - all without clicking through to another page. I could see this technique being ideal for a good web experience while still allowing me to optimize my content for more specific topics/keywords. If I used this technique with the Canonical tag would I then get the best of both worlds? Let me know your thoughts! Thank you for the help!
White Hat / Black Hat SEO | | jaspercurry0 -
Does Google crawl and index dynamic pages?
I've linked a category page(static) to my homepage and linked a product page (dynamic page) to the category page. I tried to crawl my website using my homepage URL with the help of Screamingfrog while using Google Bot 2.1 as the user agent. Based on the results, it can crawl the product page which is a dynamic. Here's a sample product page which is a dynamic page(we're using product IDs instead of keyword-rich URLs for consistency):http://domain.com/AB1234567 Here's a sample category page: http://domain.com/city/area Here's my full question, does the spider result (from Screamingfrog) means Google will properly crawl and index the property pages though they are dynamic?
White Hat / Black Hat SEO | | esiow20130 -
Is it wrong to have the same page represented twice in the Nav?
Hi Mozzers, I have a client that have 3 pages represented twice in the Nav. There are not duplicates since they land with the same URL. It seems odd to have this situation but I guess it make sense for my client to have those represented twice since these pages could fall into multiple categories? Is it a bad practice for SEO or is it a waste to have those in the NAV? Should I require to eliminate the extras? Thanks!
White Hat / Black Hat SEO | | Ideas-Money-Art0 -
Pages linked with Spam been 301 redirected to 404\. Is it ok
Pl suggest, some pages having some spam links pointed to those pages are been redirected to 404 error page (through 301 redirect) - as removing them manually was not possible due to part of core component of cms and many other coding issue, the only way as advised by developer was making 301 redirect to 404 page. Does by redirecting these pages to 404 page using 301 redirect, will nullify all negative or spam links pointing to them and eventually will remove the resulting spam impact on the site too. Many Thanks
White Hat / Black Hat SEO | | Modi0 -
Starting every page title with the keyword
I've read everywhere that it's vital to get your target keyword to the front of the title that you're writing up. Taking into account that Google likes things looking natural I wanted to check if my writing title's like this for example: "Photographers Miami- Find the right Equipment and Accessories" ..Repeated for every page (maybe a page on photography in miami, one on videography in Orlando etc) is a smart way to write titles or if by clearly stacking keywords at the front of every title won't be as beneficial as other ways of doing it?
White Hat / Black Hat SEO | | xcyte0