Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I build internal links to my homepage?
-
Ive done a lot of internal linking before but its always been for other inner pages but now I need to do it for a websites homepage but this got me thinking if its even worth doing and should I be doing it at all? For the first question I was thinking that surely the homepage has more authority than any of my inner pages so how would internal links from inner pages help and for the second question Ive read a few posts like this Kissmetrics one here where it says you shouldnt do it.
There are two types of links you should avoid using in your content:
Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage.
https://blog.kissmetrics.com/commandments-of-internal-linking/
thoughts?
-
Well, yeah, you should avoid linking to your homepage from content. But there should be at least one link to your homepage on every page. In the header. Header + Footer also works.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
Internal Linking - Post links vs Side Bar Links behaving differently
Hi, I have a question regarding the internal linking behavior. My website is www.hindimeaning.com which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar
Link Building | | chaudhary04890 -
Link building with PDFs
I created a manual for a popular piece of equipment and placed it, as a PDF-file, on my website. The PDF contains a clickable link to the root domain of my website. Other websites have downloaded the PDF and put it on their own website, hosting it themselves. Since Google indexes PDFs, does the link in the PDF count as a regular 'link' from an external website, and does it have comparable value? Can't find any thoughts or studies about this anywhere.
Link Building | | RBenedict0 -
Cool interactive games to teach link building
Hey looking to find some cool games to teach link building when doing a presentation to people who are new to link building and to make it fun. Any ideas?
Link Building | | monster991 -
Is there a tool to keep track of internal links?
I am looking for a tool that will help me keep track of internal links. We are working on a website that has roughly 500 pages of unique content. We are at a point where we plan to go through all of those pages and look for natural, internal link building opportunities (as well as pages that may have too many "over optimized" links). It would be really helpful to know the following for each page: 1. URL (we can extract this)
Link Building | | BlueTraffic
2. Meta Title (we can extract this)
3. Target Keywords (we can manually enter these) 4. Internal Links To Other Pages - A field (or fields) where we could manually enter the URL of each page that this page links to (including the anchor text used) Once all of this data is entered, it would be great if this tool could also count how many incoming links each page has (from other pages on the site) or somehow show which pages link to it. This would help to identify pages that have zero internal links. Do you know if a tool like this already exists, or even a spreadsheet with some functionality like this already built in? Thanks,
JC0 -
Link Building Ideas?
Hi everyone, I am currently working on a site where people can buy mail-order bagels, i.e. the bagels are shipped via postal mail. It's a good alternative for places that have no good bagel stores nearby, especially in small, rural towns. I am about to launch a link-building campaign for the website, but am a little stuck as to where to begin. My first thought was guest posting, but it seems like the vast majority of food blog owners are very protective of their blogs and rarely, if ever, allow guest posts. I also thought about doing sponsored reviews (i.e. sending mommy bloggers free samples in exchange for a review), but that's essentially a paid link, i.e. a no-no. There are of course generic web directories, but those only get you so far, and article marketing is out of the question (too spammy). Was hoping I might be able to bounce off some ideas off of you all. Any thoughts? Thank you in advance for whatever tips/ideas you might be able to share 🙂 Lukas
Link Building | | TampaSEO0 -
Is it important to have a geo modifier for local SEO link building?
If anyone here is familiar with local SEO, you may have noticed that there are different local results for: "city + Keyword" and just the "keyword". When building links will you end up targeting both with a geo modifier in the link, or is it beneficial to build links without the geo modifer for the keyword?
Link Building | | dignan990 -
Building Links to Exact Match Domains
What are the pros and cons having exact match domain and how can you create a brand name and build backlinks? Say we have a domain personalizedbirthdaygifts.com We are quite stuck with what anchor text we need to use and how do we vary it? I've heard that we have to stay away from using commercial keywords as anchor text heavily. We have to also use our brand name. And here we get stuck as we don't have a brand name. In this case Our brand name should be personalized birthday gifts but this is also commercial keyword. I have seen before similar websites droped from ranking because they have commercial keywords in their domain and most of their backlink anchor texts are commercial. If I had a website called twentyfive.com selling birthday gifts it would be a lot easier. But when you have a website personalizedbirthdaygifts.com and trying to rank for personalized birthday gifts and birthday gifts it's tough. OR isn't it? I hope I explained it well and didn't confuse anybody... Thanks
Link Building | | Jvalops0