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Should I build internal links to my homepage?
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Ive done a lot of internal linking before but its always been for other inner pages but now I need to do it for a websites homepage but this got me thinking if its even worth doing and should I be doing it at all? For the first question I was thinking that surely the homepage has more authority than any of my inner pages so how would internal links from inner pages help and for the second question Ive read a few posts like this Kissmetrics one here where it says you shouldnt do it.
There are two types of links you should avoid using in your content:
Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage.
https://blog.kissmetrics.com/commandments-of-internal-linking/
thoughts?
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Well, yeah, you should avoid linking to your homepage from content. But there should be at least one link to your homepage on every page. In the header. Header + Footer also works.
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