Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I target two pages for the same keyword, but two different intents?
-
When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company.
We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people.
I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?
-
It might be more than double. Just to give you an example of one of my keywords, "Whiteboard animation"
Some are searching for it to learn how to actually make a whiteboard animation. Some are searching for it because they want to hire a company to make whiteboard animation. Some are searching for it because they want to see whiteboard animation videos, either for the sake of entertainment or to get inspiration to make a video of their own. Really, there could be many intents.
I will certainly make sure that one page is linked to the other, thanks.
-
I can't think about a query which intent will be double. Can you provide any example?
In my opinion you will surely have a common part of the query, which you can still optimize for but then you need to add the second part which is the one that identifies the page. In this case, considering that the intent is very closely related you want to ensure that the two pages are linked one to the other above the fold. You want to ensure to provide a link to your sales pages from the more informative one. That's useful and very much a must
Anyway if the two queries are really 100% matching, then you should try to merge the two pages by integrating the informative part with the commercial one.
Sorry to not be able to be more specific but I can't find a good example of queries that could face this issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Are links from staff profile pages no longer good for SEO?
Hey there, We run a small site that lists lawyers and we have an opportunity to ask the lawyers to display a 'badge' on their own website's staff page, linked back to the page on our site that they are listed on. Initially I thought this would be good link building (i.e. the lawyer's own staff/profile pages on their website linking to our site where they are listed = a highly relevant link). I was less concerned about the authority of the law firm's sites, though these will range from sometimes low-ish to medium. I just assumed that Google would see the value in the lawyer wanting to link to our site where they are listed. However, our SEO has said that these days Google doesn't give much/any value to these types of links from individual staff pages. His advice was to try and get the badge added to one of their service pages (or their About page) which will be unlikely as the badge is person-specific. I thought I'd ask if this was everyone else's experience regarding Google not valuing links from individual staff pages? Thanks for you help 🙂
Link Building | | Andy-H0 -
Redirects affect on page and domain authority
Hi - excuse me if this is stupid question but I'm rather new to this. Currently the PA for the home page is 16 and the DA 28 and I have some concerns that my efforts are being diluted. When I use OSE on www.sassandgrace.co.uk I get different link results to sassandgrace.co.uk but there is a redirect in place to sassandgrace.co.uk and cannot run a crawl report, for example, on www.sassandgrace.co.uk. The PA and DA are identical for each but the number of links different With a smallish number of links pointing to each but with a redirect in place, am I losing some of the effect or is having the redirect in place giving me all the credit for links to both addresses? Thanks
Link Building | | Sassandgrace0 -
What is the difference between anchor text and external links?
I understand you 'Pro's' may fins this a silly question. But I'm a visual learner and I can't seem to grasp this. I've read the pages MOZ has provided on anchor text and external links and my question is, how are they different? And which one is more important to seo? Can someone who has a great ability to simplify things, please help me understand this. They seem very similar to me but, I know there has to be more to it. External links: External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source) **Anchor Text: **Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. Thanks is advance, Lauren.
Link Building | | MissThumann0 -
How do we optimise links from a parent company to a subsidiary on different domains
So we are the agent for an industrial company. They don't have a great website (well its pretty but doesn't rank) and have 5 product pages with a variety of products on each. We've taken those products and turned them into 50 pages with good on page optimisation. Now they've just agreed to give us a link on each page and I'm trying to figure out what the best text and link will be. As far as I can see there are three options Visit our agent for X region - sending to the home page If you are from X region you can request a sample of product group from our agent - sending to home page and product category page on our site If you are looking for X, Y, Z or P, Q, R in this region contact our agent there. - sending to home page and individual product pages The aim of this is to boost my page authority as 98% of the top 10 in SERPS have pages with zero authority and rely on the on page optimization and DA. Is this the best approach or are there other better ways of approaching the problem. It's worth noting that there is a total separation of control and ownership of the websites. I'm also starting to work with them to improve their on page optimisation and get links from their parent company to increase link juice
Link Building | | Zippy-Bungle0 -
Does this count as a backlink to my category page?
I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this? Category page URL: www.mysite.com/category/name Backlink to this URL: www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah) Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts: www.mysite.com/this-is-a-blog-post Any help appreciated! EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.
Link Building | | dealblogger0 -
Will Google penalize for backlinks on non-indexed pages?
Have a client who has a bunch of links from spammy sites that aren't even indexed by Google. Will Google penalize (i.e. Penguin) for backlinks from spammy sites that aren't indexed? I'm guessing "Yes, Google still crawls non-indexed sites and may penalize the sites linked to from the banned site." Anyone have any data or experience with this? Anyone have a non-indexed or banned site? Does Google still crawl it?
Link Building | | AdamThompson0 -
Linking to root domain or index page
While link building, should I link to index page of my website i.e www.mydomainname.com/index.html or should I link to root domain i.e www.mydomainname,com Also I see duplicate title error for index page and root domain in error statistic. How can I get rid of this.
Link Building | | ArtiKalra0 -
Two Links, Same Anchor Text, To Same Page. Is There A Point?
Hey guys, My question is this. Let's say I have an article, "How To Golf". I post this article onto my blog. Then I write a complementary article to the first article called "Introduction To Golf". My plan is to submit this new article to various directories to build backlinks for the article on my blog. So here lies my question. Say I am allowed two links from my new article to the one on my blog. The anchor text I am using is "golf". Is there a point to including two links with the same anchor text (golf) in the new article pointing back to my blog article? When Google spiders the complementary article will it consider the links two separate links with the anchor text "golf" or will it just count the two links as one link. After all, the two links have the same anchor text and are both pointing to the same page.
Link Building | | lawrenceyu11130