Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Category Page as Shopping Aggregator Page
-
Hi,
I have been reviewing the info from Google on structured data for products and started to ponder.
https://developers.google.com/search/docs/data-types/productsHere is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories.My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)?
Keen to hear from anyone who has had any thoughts on the matter or had already tried this.
-
Thank you for your reply. Good to see that someone else had the same thoughts. I agree this certainly is gaming the system but isn't that what we as SEO's have been doing since the start

I do think that in practice it would work but again to to your point how long would it last for before big G cottons on and decides to stop showing the results.
This is exactly the kind of discussion I was after.
Alex
-
Hi Alex Cox,
I understand why you would want to do this and i have seen instances where this was done (not with the shoping aggregator markup but using the product markup with aggregateratings) and they got the rich snippets in the serps, like you mention. But for how long?
The point though is that your not following the intentions of the schema markups. These reviews that you would be using on the category would be from people reviewing your products and not the category itself. Hence you are gaming the system.
I´ve had the urge in the past (had to use some restrain) but refrained from doing it because at the end of the day you are eluding your users and thats not good business in the long run.
Hope my thoughts helped
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is a page with links to all posts okay?
Hi folks. Instead of an archive page template in my theme (I have my reasons), I am thinking of simply typing the post title as and when I publish a post, and linking to the post from there. Any SEO issues that you can think of? Thanks in advance!
Intermediate & Advanced SEO | | Nobody16165422281340 -
URL structure - Page Path vs No Page Path
We are currently re building our URL structure for eccomerce websites. We have seen a lot of site removing the page path on product pages e.g. https://www.theiconic.co.nz/liberty-beach-blossom-shirt-680193.html versus what would normally be https://www.theiconic.co.nz/womens-clothing-tops/liberty-beach-blossom-shirt-680193.html Should we be removing the site page path for a product page to keep the url shorter or should we keep it? I can see that we would loose the hierarchy juice to a product page but not sure what is the right thing to do.
Intermediate & Advanced SEO | | Ashcastle0 -
Fresh page versus old page climbing up the rankings.
Hello, I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings. However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings Has someone noticed that too ? and why is that ?
Intermediate & Advanced SEO | | seoanalytics0 -
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
Substantial difference between Number of Indexed Pages and Sitemap Pages
Hey there, I am doing a website audit at the moment. I've notices substantial differences in the number of pages indexed (search console), the number of pages in the sitemap and the number I am getting when I crawl the page with screamingfrog (see below). Would those discrepancies concern you? The website and its rankings seems fine otherwise. Total indexed: 2,360 (Search Consule)
Intermediate & Advanced SEO | | Online-Marketing-Guy
About 2,920 results (Google search "site:example.com")
Sitemap: 1,229 URLs
Screemingfrog Spider: 1,352 URLs Cheers,
Jochen0 -
Location Pages On Website vs Landing pages
We have been having a terrible time in the local search results for 20 + locations. I have Places set up and all, but we decided to create location pages on our sites for each location - brief description and content optimized for our main service. The path would be something like .com/location/example. One option that has came up in question is to create landing pages / "mini websites" that would probably be location-example.url.com. I believe that the latter option, mini sites for each location, would be a bad idea as those kinds of tactics were once spammy in the past. What are are your thoughts and and resources so I can convince my team on the best practice.
Intermediate & Advanced SEO | | KJ-Rodgers0 -
Why does my home page show up in search results instead of my target page for a specific keyword?
I am using Wordpress and am targeting a specific keyword..and am using Yoast SEO if that question comes up.. and I am at 100% as far as what they recommend for on page optimization. The target html page is a "POST" and not a "Page" using Wordpress definitions. Also, I am using this Pinterest style theme here http://pinclone.net/demo/ - which makes the post a sort of "pop-up" - but I started with a different theme and the results below were always the case..so I don't know if that is a factor or not. (I promise .. this is not a clever spammy attempt to promote their theme - in fact parts of it don't even work for me yet so I would not recommend it just yet...) I DO show up on the first page for my keyword.. however.. instead of Google showing the page www.mywebsite.com/this-is-my-targeted-keyword-page.htm Google shows www.mywebsite.com in the results instead. The problem being - if the traffic goes only to my home page.. they will be less likely to stay if they dont find what they want immediately and have to search for it.. Any suggestions would be appreciated!
Intermediate & Advanced SEO | | chunkyvittles0 -
Stuck on Page 2 - What Would You Do?!?
My site is : http://goo.gl/JgK1e My main keyword is : Plastic Bins i have been going back and forth between page 1 and 2 for this keyword and i was wondering if any of you could provide any guidance as to why i can't get on the top of page 1, and stay there... My site has been around for a while, we believe we have a great user experience, all unique, fresh content, and the lowest prices... I must be missing out on something major if I cannot get a steady page 1 ranking... Any thoughts? Thanks in advance...
Intermediate & Advanced SEO | | Prime850