• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Local SEO
        4. Local Listings
        5. Facebook Locations - Good or Bad for Local Rankings?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Facebook Locations - Good or Bad for Local Rankings?

        Local Listings
        5
        12
        2448
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • MPlata
          MPlata last edited by

          Our company has multiple (3) offices, including our headquarters, and each has its own Facebook page. Other than the primary company page, the other two locations have only been claimed and do not have posts, reviews, check-ins, etc.

          Now, Facebook recently granted us access to Facebook Locations, which, if I understand correctly, would remove 2-out-of-3 office pages and add a "Locations" tab to our primary company page where people can see the other offices.

          _See Starbucks Example: https://www.facebook.com/pg/Starbucks/locations/?ref=page_internal _

          I've read mixed reviews regarding using the Locations feature, but nothing definitively answers whether or not this would negatively affect local rankings.

          Does anyone have firsthand experience going from individual business pages to a single parent business page with Locations? Is there any trustworthy documentation out there about this?

          1 Reply Last reply Reply Quote 1
          • MiriamEllis
            MiriamEllis Subject Expert @JohnnyWyattJ3 last edited by

            Hi Johnny,

            I'd like to be able to give you a 100% certain "yes" or "no" answer on this, but Facebook's lack of documentation always makes me say "I think", instead of "I know", for fear I've overlooked some hidden thing about their system I don't understand.

            In this case, I "think" you should be fine so long as you are consistently designating the same location as the company headquarters so that its phone number and address are always the same across FB and the web.

            But, you might want to ask here, in case you get a different opinion: https://www.facebook.com/help/community

            1 Reply Last reply Reply Quote 0
            • JohnnyWyattJ3
              JohnnyWyattJ3 @MiriamEllis last edited by

              Yes that is exactly correct. So I would have the same phone number for the brand page as well as one of the location pages.

              MiriamEllis 1 Reply Last reply Reply Quote 0
              • MiriamEllis
                MiriamEllis Subject Expert @JohnnyWyattJ3 last edited by

                Hi Johnny,

                So, is what you're describing something along the lines of:

                1. I have a multi-location business, and one location is the headquarters

                2. I want to use the HQ's phone number on the brand page

                Is that it? Please, let me know if I'm not quite following, and also, just to confirm, you are talking about Facebook, yes?

                JohnnyWyattJ3 1 Reply Last reply Reply Quote 0
                • JohnnyWyattJ3
                  JohnnyWyattJ3 @Carlysteven last edited by

                  Thank you for this information. I am implementing locations for several clients as well. One question I have regards phone numbers. Can I use the same phone number for the brand as I use for one of the locations? When I do, Moz shows this as a duplicate. However, there is not another phone number to use, and I hate to omit the phone number on the brand page, as sometimes that is the page people find first. What have you done in that situation?

                  MiriamEllis 1 Reply Last reply Reply Quote 0
                  • MPlata
                    MPlata @Carlysteven last edited by

                    Hi Jen,

                    Thank you for the great insight! Also, thank you for clarifying (in another forum) that "Locations does not consolidate all of your pages into one page. It just knits them all together ... and you still have local Facebook pages."

                    I can see that Facebook Locations has a lot of benefits and it appears to have worked well for your clients. However, you mentioned that moving to the parent-child structure means the primary corporate page would no longer have an address or reviews.

                    While I understand Facebook's logic for having location-specific reviews, especially for retail stores and restaurants, I'm not sure how well it would work for a medium-size B2B business with only a three locations (two of which are manufacturing facilities).

                    The questions that come to mind are:

                    1. If we were to switch to the parent-child framework and lose the reviews on the primary page, where do they go?
                    2. We'd also lose the address, so would we need to create a new Facebook Business Page to replace that location?
                    3. Currently, when you Google search the company name, the primary location page appears in the Knowledge Panel with Facebook reviews. If we switched, I'm assuming the Knowledge Panel would still show an address (since it's probably through Google My Business) but no more Facebook reviews. Is that right?
                    4. We only have three locations - a headquarters and two other "offices", which are really manufacturing facilities / warehouses. We aren't really looking to acquire reviews for those manufacturing sites nor would we expect our B2B clients to be reviewing them. Does Facebook Locations still make sense for us?

                    I apologize for all the questions. Still just trying to wrap my head around all of this!

                    • Mike
                    1 Reply Last reply Reply Quote 0
                    • MiriamEllis
                      MiriamEllis Subject Expert @Carlysteven last edited by

                      Jen, thank you so much for contributing your findings to this thread. I'm so happy you have a resource you've linked to. Fantastic!

                      1 Reply Last reply Reply Quote 1
                      • Carlysteven
                        Carlysteven last edited by

                        Hey Mike,

                        I've implemented Facebook Locations for a lot of clients. A clarification: the Locations structure doesn't change the number of Facebook pages you have or remove any existing local ones. It just allows all of them to be visible on a locations map on your main page. You still have a local Facebook page for each of your stores/locations.

                        In our experience, our local rankings have gone up (though that could be from a number of factors, not just Facebook). But the fact that each Facebook page in the Locations framework is called "Brand Name (city name)" makes it easier for local Facebook pages to be found in local search. Also, local Facebook pages have store-specific reviews on them, and Google is now bringing FB reviews into search results.

                        Here's some more info we've written about it:
                        https://www.reshiftmedia.com/facebook-parent-child-framework-what-it-is-and-practical-applications-for-franchisors-and-multi-location-businesses/

                        https://www.reshiftmedia.com/facebook-locations-updated-with-name-reviews-changes/

                        Good luck!
                        Jen @ Reshift Media

                        MiriamEllis MPlata JohnnyWyattJ3 3 Replies Last reply Reply Quote 2
                        • MiriamEllis
                          MiriamEllis Subject Expert @MPlata last edited by

                          Good luck, Mike, and that would be great if you would share anything you learn with our community. Thank you!

                          1 Reply Last reply Reply Quote 1
                          • MPlata
                            MPlata last edited by

                            Hi Miriam,

                            Thank you for taking the time to research this! I agree that this does appear to be uncharted waters since no one seems to answer the question directly. I'll take your suggestion and post in the Facebook help community and update this thread if I get anything of value. Crossing my fingers that someone else in the Mozverse can help!

                            MiriamEllis 1 Reply Last reply Reply Quote 1
                            • MiriamEllis
                              MiriamEllis Subject Expert last edited by

                              Hey Mike,

                              I have been looking into your excellent question a bit for the last two days, and while there are good tutorials out there about implementing Facebook Locations (like this one: https://sweetiq.com/blog/how-to-claim-facebook-locations/), what I'm not finding is trustworthy documentation of downsides, and I have one concern about this.

                              One of my colleagues and I noticed that Facebook's API is not seeming to return the locations of businesses using Facebook Locations, unless you add a city name to your query. This seems a bit odd and I don't know what to make of it, and don't have the resources of time at the moment to explore whether this behavior of Facebook's API could have further-reaching effects on search. For example, does this mean that apps/directories that pull from this API aren't going to return your multi-locations in their results? How does this impact Google results? Etc., etc.

                              I think you've raised a question that deserves a full study, and I'm sorry not to be able to surface one for you. I think you may have surfaced something that's in uncharted waters, and I'd love to see an enterprising Local SEO explore this topic further. In the meantime, you might consider posting in Facebook's help community to see if you can get any anecdotal replies from businesses who are implementing Facebook Locations, to see if they've noted any peculiar or negative impacts of going that route instead of going with individually building out pages one-at-a-time.

                              1 Reply Last reply Reply Quote 2
                              • Cesare.Marchetti
                                Cesare.Marchetti last edited by

                                Hi Mike,

                                Yes I do have experience with that as our company has also several branches.

                                What you should do, probably in this order and that is in my opinion by far more important is the following:

                                1. clean up your local citations (company, name, address, phone no, etc.) and use them consistently everywhere
                                2. add each of your branches to Google My Business (GMB, thats a strong signal to Google)
                                3. add JSON LD schema markup to your page: https://developers.google.com/search/docs/data-types/local-businesses (you can do that also for different branches

                                More information on the topic you can find in this new section: https://a-moz.groupbuyseo.org/learn/seo/local

                                I didn't know of the Facebook Local thing honestly. Not sure if there is a clear mapping of a business with the according address/cities. I checked the source code of your Starbuck example. Facebook also uses JSON LD (schema markup) so they might do exactly what I suggest in point 3 for their Local Businesses (not completely sure but I don't have time to check that in depth...) in the background.

                                With point 1 + 2 you should already achieve a lot, point 3 is nice to have.

                                Hope this helps.

                                Cheers,

                                Cesare

                                1 Reply Last reply Reply Quote 1
                                • 1 / 1
                                • First post
                                  Last post

                                Browse Questions

                                Explore more categories

                                • Moz Tools

                                  Chat with the community about the Moz tools.

                                • SEO Tactics

                                  Discuss the SEO process with fellow marketers

                                • Community

                                  Discuss industry events, jobs, and news!

                                • Digital Marketing

                                  Chat about tactics outside of SEO

                                • Research & Trends

                                  Dive into research and trends in the search industry.

                                • Support

                                  Connect on product support and feature requests.

                                • See all categories

                                Related Questions

                                • Katarina-Borovska

                                  Adding Multiple Country Locations for Google Business Listings

                                  Hi Moz community, I hope everyone is well. I would like to ask for your advice on how to show a Google Business listing in both the UK and US for our brand. I understand that you can add multiple locations to your Google listing under the 'Manage Locations' tab but I wasn't quite sure how it worked in practice.  I have a couple of questions below: If we have 2 registered locations/offices (one in the UK and one in the US) are we able to create 2 separate locations that will show our business listing correctly in the right-hand margin when people search for our brand in the US and UK respectively? If so, when a user finds our business listing in the US, are we able to serve them our US website version when they click the 'Website' button, as opposed to showing them our UK website?  Our US website has been created as a sub-directory from our main UK site and can be seen as: www.example.com/us/ I hope someone is able to help, and thank you in advance.
                                  Katarina

                                  Local Listings | | Katarina-Borovska
                                  0
                                • Ben-R

                                  Local Landing Page Optimization and Multiple GMB Listings

                                  Hello, We’re building out a site for our business that has close to 100 office locations in different cities. Many of these are ‘partner brands’ that we have acquired under our brand. Similar to a franchise model. We want to be able to help users find offices near their location. Each office will have it’s own landing page with a physical address and contact information. We know we’ll have to build out unique copy and markup customized to the office/location. We’ve already read through https://a-moz.groupbuyseo.org/blog/overcoming-your-fear-of-local-landing-pages as well. We’re also considering ‘silos’ to build out pages for each location. To preserve authority and avoid cannibalization; our thought was having each location as sub-folders off of our domain (i.e. domain.com/locations/Partner#1/). The other option would be using a sub-domain (i.e. Partner.Domain.com/) which we noticed competitors doing and treating each sub-domain as their own independent site. Is all of the above the correct strategy? Any further suggestions? Should we fill out a separate GMB for each office and should they all use the same brand name? (in other words “BrandA” vs. “BrandA” - Brooklyn Office). In addition to GMB; would each location need local listings created (also all under the same name)? Any help or insight would be very much appreciated. Looking forward to hearing from all of you! Thank you in advance. Best,

                                  Local Listings | | Ben-R
                                  0
                                • isenselogic

                                  Local Recreational Marijuana Dispensaries Disappearing from Google Maps when Plurals used.

                                  This is the second time I have posted this question and never got a satisfactory result. I have an SEO client in Tacoma Wa and when you type (Dispensaries Near Tacoma they are in the Top 3 snack pack and the Google maps shows 20 other similar businesses. However, when you search (Dispensary Near Tacoma) only 3 or 5 recreational marijuana shops show up and my client disappears. Someone earlier suggested it could be because of the categories selection, but that can't affect ALL the other shops and like I said it happens in other cities. for example Dispensary Near Olympia vs Dispensaries Near Olympia.  I have the full write up and pictures and diagrams on my blog. Please HELP! This could affect your future clients also. https://isenselogic.com/local-business-disappearing-on-google-maps-when-plurals-used/

                                  Local Listings | | isenselogic
                                  0
                                • TaylorRHawkins

                                  How do you do Local SEO in a small town?

                                  Good afternoon everyone! I wanted to start a discourse on a subject that I think might benefit a few select readers. What would be your best plan-of-action to successfully propose and execute a Local-SEO campaign for a small, local business in a rural town? The type of town that has next to zero local directories, the type of business that has hardly any (if any at all) "fresh mentions" on the internet, etc. I'm interested to see how other SEOs would handle tackling this kind of campaign. Can't wait to hear what people have to say! 
                                  Thanks! 
                                  Taylor

                                  Local Listings | | TaylorRHawkins
                                  1
                                • omeryamac

                                  Google Business - Adding location into business name

                                  Hello, I've a client that has many services in different locations and addresses with the same website and phone number. But the thing is they want me to involve location name to business name. Is there a way to add and verify as bulk ?

                                  Local Listings | | omeryamac
                                  0
                                • CalicoKitty2000

                                  HELP! Google Local dropped!

                                  I noticed that my Google Local page does not show in any search results anymore.  Looking at Moz Local, it appears that I had 250 views on August 30th and 0 after that.  It just dropped overnight.  I looked at Google My Business and I noticed that I had a duplicate listing (no idea where it came from).  It wasn't verified though.  I deleted that.  I also noticed that my address has been changed to Drive instead Dr.  I was very careful in making it the same everywhere, but it changed without me changing it.  Perhaps someone so kindly "suggested an edit" and I didn't see that happen. Anyone have any ideas.  My organic search ranking is still strong.  #3 for most search terms.  And we have a very strong Google Local reviews.  I mean, it even shows business that have been permanently closed over me!!!  And we have photos, great reviews, and regularly post to Google+. I seriously need some help.  I am a small business owner that does all of my own SEO because I can't afford a good SEO. 😞

                                  Local Listings | | CalicoKitty2000
                                  0
                                • Ayres-SEO

                                  Local SEO Tasks When Closing One Branch of Multilocation Business

                                  I would appreciate the opinions of my fellow SEOs on this one. I haven’t seen any other threads on this exact subject and others that touch on it are somewhat older so I am hoping this also proves to be a good resource for others going forward. I have an existing client that I did local SEO for about a year ago. They are a propane service provider and they had multiple locations. So we did local SEO for the company primarily by updating NAPs and creating more individual content for each of the branches such as specific landing page for each branch on their website and individual listings in citations for each branch. Now they have sold one of the branches to a competitor and they need to remove all listings for it. I am trying to develop a comprehensive list of actions to take and I would appreciate any feedback on the best way to go about accomplishing this task. Here is what I have so far: Remove all mention of sold branch on client website, including specific landing page Delete any branch-specific social media accounts Some specific areas I have questions about are: What do I do with Google My Business listings for the sold branch? Do I try to delete/unregister/close them? Or should I just leave them be with an updated link to our website homepage? Should I even bother contacting the main NAP listing sites to remove the old listing or just leave it to fall off on its own? Thank you again for all your help!

                                  Local Listings | | Ayres-SEO
                                  0
                                • maxcarnage

                                  Best Local Citation Building Services

                                  Hi, have any of you ever used a local citation building service? Are some better than others, any recommendations? Any bad experiences or companies to avoid? I'm fairly new to the process and it looks like there's a lot of snake oil salesmen in this vertical, so any and all insight you could give me would be great! Thank you in advance, I look forward to hearing feedback from all of you!

                                  Local Listings | | maxcarnage
                                  0

                                Get started with Moz Pro!

                                Unlock the power of advanced SEO tools and data-driven insights.

                                Start my free trial
                                Products
                                • Moz Pro
                                • Moz Local
                                • Moz API
                                • Moz Data
                                • STAT
                                • Product Updates
                                Moz Solutions
                                • SMB Solutions
                                • Agency Solutions
                                • Enterprise Solutions
                                • Digital Marketers
                                Free SEO Tools
                                • Domain Authority Checker
                                • Link Explorer
                                • Keyword Explorer
                                • Competitive Research
                                • Brand Authority Checker
                                • Local Citation Checker
                                • MozBar Extension
                                • MozCast
                                Resources
                                • Blog
                                • SEO Learning Center
                                • Help Hub
                                • Beginner's Guide to SEO
                                • How-to Guides
                                • Moz Academy
                                • API Docs
                                About Moz
                                • About
                                • Team
                                • Careers
                                • Contact
                                Why Moz
                                • Case Studies
                                • Testimonials
                                Get Involved
                                • Become an Affiliate
                                • MozCon
                                • Webinars
                                • Practical Marketer Series
                                • MozPod
                                Connect with us

                                Contact the Help team

                                Join our newsletter
                                Moz logo
                                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                                • Accessibility
                                • Terms of Use
                                • Privacy

                                Looks like your connection to Moz was lost, please wait while we try to reconnect.