Attributing Lead Source/Medium on Squarespace forms

[ZestUK]

Hi Mozzers

Happy new year! We've recently picked up a client for some PPC and SEO work and their website is built using Squarespace. It's a B2B business, so enquiries don't always get sent straight from a landing page. Often a user hits our desired landing pages then checks out a few other pages before sending an enquiry.

The problem we have is with attaching the source/medium of a lead to the enquiry that we receive. For example if Joe Bloggs completes a form, what we'd like to receive is:
Name: Joe Bloggs
Email: [email protected]
Phone: 123456
Source: Google
Medium: CPC

With the latter as hidden fields. We've tried the hidden field feature built into the form builder, but this only works if the user completes the form on the landing page they arrived on without leaving the page. We've tried to used event tracking but this only gives us accuracy on the number of enquiries from that channel, not who the user was that enquired, so we can't consolidate with our order and revenue report to work out ROI from each activity.

Has anybody in the community ever solved this issue on Squarespace?

Thanks
Mark

[TrentonGreener]

Hey Mark,

Seems like the best way to handle this type of issue is to use a dynamically assigned hidden form value and use a query string to assign the value. You may already be doing this, but if not here's Squarespace's support document for this.

As Martijn stated, to maintain this value across multiple page views you will need to implement a session variable or cookie. This can be a time consuming effort and possibly one that may be best ignored for the time being, but if you're looking for more accurate tracking will be your best bet.

I reviewed squarespace's support documentation and there does not appear to be a way to natively do this, so speaking with the client's development team is likely best.

Let us know if we can be of any further assistance on this!

Regards,
Trenton

[Martijn_Scheijbeler]

Hi Mark,

Can you store the details in a cookie that you can retrieve later? Can you load Google Tag Manager in SquareSpace? I know they're a bit limited but I'm not totally familiar with all the possibilities.

Martijn.