• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Reporting & Analytics
        4. Impressions clicks and traffic drop

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Impressions clicks and traffic drop

        Reporting & Analytics
        4
        5
        2354
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • SharonEKG
          SharonEKG last edited by

          Hello,
          So something weird is going on, i run a few websites for clients, few different CMS. there has been a constant increase in traffic and ranking on one wordpress website and now the squarespace website is climbing up in rankings in the past few months. both has GTM installed for months, which has been optimized regularly.
          for the wordpress website, in the past 2 weeks, starting June 4th, on google search console the clicks and impressions has started going down to the point that i lost 90% of clicks and impressions and traffic on analytics has started dropping a few days later, now at about 60% less traffic.

          for the Squarespace website, exactly the same thing, started June 7th and drop in clicks/impressions (though ranking increase) and then traffic drop. checked both GTM for recent changes incase of wrong code implement, no changes, no new major issues.
          different hostings different CMS, no link between them.   i just cant put my finger what is going on.

          anyone got any idea what is going on?

          1 Reply Last reply Reply Quote 0
          • bbtechworld
            bbtechworld last edited by

            If you've noticed a decline in impressions and clicks on your blogging website, several factors could be at play. First, consider the quality and relevance of your content. Ensure it aligns with current trends and audience interests. Second, optimize your website's SEO to improve its visibility in search results. Third, assess the user experience; a slow-loading site or complicated navigation can deter visitors. Additionally, analyze your marketing and promotion efforts; a lack of social media or email marketing may affect traffic. Lastly, engage with your audience through comments and feedback to build a loyal readership, which can boost impressions and clicks. https://bbtechworld.com/

            1 Reply Last reply Reply Quote 0
            • Seenlyst
              Seenlyst last edited by

              Hello Sharon,

              If you just recently change the URL for your whole website, you will experience some up and down in your ranking, but losing 90% from impression sounds like your ranking is dropping significantly from few of your main keywords.

              The first thing I would do is to make sure all the 301 redirects are being set up correctly.

              You want to make sure http+non-www, http+www, https+www are 301 redirected to https+non-www (your version.)

              Also, make sure to set that as your preferred options in Google search console.

              I found this answer might help you too: https://a-moz.groupbuyseo.org/community/q/checklist-for-moving-a-site-from-non-www-to-www

              Regards,
              Joseph Yap

              1 Reply Last reply Reply Quote 1
              • SharonEKG
                SharonEKG @TucsonAZWebDesign last edited by

                content is being added weekly, the only thing i can thing that might be causing this is the change in the URL, decided to go with a URL without www. so for example https://website.com

                1 Reply Last reply Reply Quote 0
                • TucsonAZWebDesign
                  TucsonAZWebDesign last edited by

                  It can be quite a few things when you say you haven't made major changes, has content been added as of recently? Or is it possible that it has been sitting idle? I don't how it's effected others, but me personally, if I allow a site to sit idle it eventually weakens, loses keyword ranking etc.

                  If that's not the case, you'll need to perform a thorough investigation. Check out bounce rates, load times. Also don't forget to checkout web masters I had like 90 errors from a blotched attempt ad schema markup. It was easily fixed, but I'd of never known .

                  SharonEKG 1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • rachelmeyer

                    Dark Traffic Mystery!

                    Hey everyone, My team and I have been digging into this problem and can't find an answer - and it turns out this has been an issue for over year. I'll try to explain the best I can, but let me know if you have any questions. My predecessor noticed a non-existent page URL getting traffic in GA. He had the web dev team create a page so he could see where the traffic is coming from. The page has every directive under the sun on it; noindex, nofollow, noarchive, nosnippet, noodp, noydir, noimageindex, notranslate All of the traffic is (direct) / (none). It gets about 300 visits per day. Avg. time on page is 15:40, bounce rate is 99.6% and it doesn't show up in the funnel. Previous page path is 92% entrance; 8% homepage. Geo is 92% US; then diversified across countries. Browser is predominately Chrome. OS is only Windows, and device is only desktop. I've run this page through a backlink checker, and we get nothing. I've run it through Screaming Frog and it has no internal links pointing to it. I've tried putting quotes around the URL and googling it and we get a few websites, but they're very low authority and it isn't likely that they're sending 300+ visits per day. Also, since all of the traffic is direct, I don't think it's coming from a backlink anyway. This has become a personal quest for several of us, as we really want to figure out where that traffic is coming from. Any thoughts? What am I missing? It's kind of driving me crazy because I can't figure out what I've missed, so if anyone figures this out and is coming to Pubcon in November, I'll buy you a beer!! 🙂

                    Reporting & Analytics | | rachelmeyer
                    0
                  • Corporate_Communications

                    Google Analytics Question - Impressions & Queries Up, Sessions Down

                    I'm working with a client who, according to the Google Query report, impressions and sessions are up since we've started work with them about 6 months ago, but Google sessions are down. In moz, we're seeing a gradual, but steady increase in search visibility specifically with Google. Note: this is all organic. From when we started tracking queries, the first month we were tracking there were 43,581 impressions and 690 click throughs for the month. This past month there were 98,293 queries and 1015 clicks throughs for the month (granted not year over year data) - of these 1,015 clicks, 995 of them were from web. However, for those same time periods, sessions from Google are down over 30% - 1,750 vs. 1,189. I'm not sure how to interpret this. I realize that clicks and sessions are not a straightforward comparison, but I would think that if clicks were up according to the query report that sessions would also be up. Is it that some of these clicks are bouncing and therefore not being tracked as a session? Is there a potential issue with how data is being tracked?

                    Reporting & Analytics | | Corporate_Communications
                    0
                  • fishlizzer

                    Direct Traffic from Ashburn, VA

                    We've seen a huge spike in traffic form Ashburn, VA every Monday. It's wrecking our analytics. I don't want to create a filter based on location because we should receive legitimate traffic from that location. I see there are a few other identifiers that make me think I could add a filter for just those items (iOS 5, Safari). Does anyone have a current best-practice for this type of problem? Tx!

                    Reporting & Analytics | | fishlizzer
                    2
                  • Whittie

                    Seeing massive spikes in direct traffic with 100% bounce rates

                    Hi all, Looking through Analytics yesterday, I saw that my website had a huge increase in direct traffic in sessions. However, they apparently spent 0 seconds on the website in total so that raised plenty of red flags. Does anyone have reasons why this might be? Spam or bug? Thanks in advance!

                    Reporting & Analytics | | Whittie
                    0
                  • VanguardCommunications

                    Can you arrange Google Analytics source/medium traffic by percentage change?

                    I'm doing a year to year traffic audit for a client.  I would like to analyze Google Analytics source/medium traffic by percent change.   Is there a way to do this?  Do I have to create a custom variable? 9BH70RO

                    Reporting & Analytics | | VanguardCommunications
                    0
                  • BoomDialogue69

                    How can we view traffic from specific Twitter, Facebook, YouTube and Reddit accounts in Google Analytics?

                    Dear Moz Community, This is a Google Analytics question. Using Google Analytics, we're trying to identify trends of visitors on a website from specific social media accounts, i.e: twitter.com/account-x facebook.com/account-x youtube.com/account-x reddit.com/r/account-x Ideally, we would like to be able to see the success rate for specific posts on these social media accounts, and how users engaged on the website after arriving from clicking a link on one of these accounts. Is this drill-down feature currently possible in Google Analytics? Many thanks for helping!

                    Reporting & Analytics | | BoomDialogue69
                    0
                  • Sugafree

                    Senuke and traffic generator program is a good idea?? I think i got some problems now.

                    First of all thanks for reading, especially if you are the one whose bright ideas will help me out:) I started using senuke xcr about 3 months ago, obviously at the beginning i didnt make much success(not like I do now). Later i bought that inferno thingy and it actually works. First 2 weeks didnt make much difference(although i could see some little but stable uprising) but after 4th week ended, the average impression and queries doubled up, 6th went up again, its like every week or two it jumps up and keeps it there. Also the actual traffic from keywords went up! When about the second week finished, i started using a traffic generator program, first it leveled out the impressions and seemed to help a bit. Lately i think it messed it all up, plus about 2 weeks ago there was 2-3 dayswhen  i sent a bit more traffic than usual and around that time the average rising of impressions didnt happened, it might even went down. Now i stopped using traffic g. and everything stayed the same no improvement!! Anyone could help me? I need to get it moving up again! Also im still nowhere near the top as the keywords are competitive well at least for me. What do i do wrong and what should i do? Also what about traffic generator? ps is it safe or/and or allowed to write that? Thanks

                    Reporting & Analytics | | Sugafree
                    0
                  • eTundra

                    Has Anyone Else Noticed A Jump In Google Analytics Traffic Since Session Parameters Were Changed?

                    Ever since Google Analytics changed their session parameters August 12th I have seen a 20% jump in organic traffic & bounce rates along with a decline in pages/visit and conversion rate. To be clear, I don't put a whole heck of a lot of stock in these metrics as stand-alone indications of how my site is performing.  I'm just trying to get to the bottom of this blip. I noticed some other people mentioned a similar phenomenon in other SEO forums and blog comments, but nobody seems to be talking about this here at SEOMoz (unless I just haven't looked in the right place). I'm not saying the change I noticed has anything to do with the session update, I'm just wondering if anyone else has experienced something similar so that I can either cross it off the list of possible causes or explore further.

                    Reporting & Analytics | | eTundra
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.