• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. URL structure - Page Path vs No Page Path

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        URL structure - Page Path vs No Page Path

        Intermediate & Advanced SEO
        4
        5
        1854
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Ashcastle
          Ashcastle last edited by

          We are currently re building our URL structure for eccomerce websites.

          We have seen a lot of site removing the page path on product pages e.g. https://www.theiconic.co.nz/liberty-beach-blossom-shirt-680193.html versus what would normally be https://www.theiconic.co.nz/womens-clothing-tops/liberty-beach-blossom-shirt-680193.html

          Should we be removing the site page path for a product page to keep the url shorter or should we keep it? I can see that we would loose the hierarchy juice to a product page but not sure what is the right thing to do.

          1 Reply Last reply Reply Quote 0
          • Roman-Delcarmen
            Roman-Delcarmen @Nigel_Carr last edited by

            Thanks, Nigel I really appreciate your comment

            Regards

            1 Reply Last reply Reply Quote 2
            • Nigel_Carr
              Nigel_Carr @Roman-Delcarmen last edited by

              Hi Roman,

              I work with a lot of e-commerce companies and I have to say from one SEO to another this is great advice!

              Best Regards

              Nigel

              Roman-Delcarmen 1 Reply Last reply Reply Quote 1
              • Roman-Delcarmen
                Roman-Delcarmen last edited by

                First, let me tell you that a SEO-friendly URL differs per type of website. There are a few ground rules, but I strongly encourage you to keep the visitor in mind when setting up your URL structure.

                No matter what kind of website you have, there are a couple of ground rules that apply to all websites.

                • The main thing to keep in mind is that your URLs should be focused. Strip your URLs of stop words like ‘a’, ‘of’, ‘the’ etc. In 99% of the cases, these words add nothing of value to your URL. If possible, strip your URLs of verbs as well. Words like ‘are’ or ‘have’ are not needed in your URL to make clear what the page is about.
                • The length of your URL isn’t really a factor in this. We do recommend to keep your URLs as short as possible. It’s not that Google doesn’t like lengthy URLs, but shorter URLs are most probably more focused. Keep in mind that if you use breadcrumbs on your site, as we do, these could appear instead of the full URL:
                • Length isn’t that much of an issue: Google will show what they think is important for that visitor. Keep in mind that meta titles and descriptions are cut off at 512 pixels, and so is your URL.

                SEO-friendly URLs for your company website
                If your website holds information about your company and/or services and that is basically it, no matter how many pages you have, I’d go with the shortest URL possible.

                • http://example.com/contact/
                • http://example.com/about-us/

                SEO-friendly URLs for your online shop
                If your website is an online shop, there are two ways to go about:

                • http://example.com/product-name/
                • http://example.com/category-name/product-name/

                Some content management systems (like Magento) create both. In that case, use rel=”canonical” to point Google to the one you want to appear in Google.

                The question remains what URL structure to use. In this case, SEO-friendly URLs should also be helpful URLs for your visitor. If your shop contains categories that make your visitor’s life easier, by all means, include these categories in your URL as well. That way your URL, breadcrumbs, and menu will remind the visitor where they are on your website:

                • http://example.com/birds/crane
                • http://example.com/equipment/crane

                See what I mean? Decide for yourself if your categories add that value to the product and URL. If so, it’s also better for SEO to include the category, as category and product are very much related.

                SEO-friendly URLs for your blog or news site
                If your website is a blog or news website, there are a number of ways to construct your URL.

                • http://example.com/post-title/
                • http://example.com/category-name/post-title/
                • http://example.com/mm/dd/yyyy/post-title/

                Let's define your question, you are talking about URL structure and the best way to implement it. That means that the main topic of your question is your site-structure.

                Let's take 2 examples

                • Backlinko
                • Yoast

                Both are successful websites with different approaches

                Backlinko has 50 or 60 pages so Brian Deans put emphasis on short URLs and the structure is very simple www.website.com/keyword/

                Yoast, on the other hand, put emphasis on the taxonomy www.website.com/category/sub-category/single-page

                There are two main reasons why you should focus on optimizing your
                category page:

                1 Category archives are landing pages
                Your category archives are more important than individual pages and posts. Those archives should be the first result in the search engines. That means those archives are your most important landing pages. Thus, they should also provide the best user experience. The more likely your individual pages are to expire, the more this is true. In a shop, your products might change, making your categories more important to optimize. Otherwise, you’d be optimizing pages that
                are going to be gone a few weeks/months later.

                2 Categories prevent individual pages from competing
                If you sell boxers and you optimize every product page, all those pages will compete for the term ‘boxers’. You should optimize them for their specific brand and model, and link them all to the ‘boxers’ category page. That way the category page can rank for ‘boxer’, while the product page can rank for more specific terms. This way, the
                category page prevents the individual pages from competing.

                Nigel_Carr 1 Reply Last reply Reply Quote 5
                • aarongray
                  aarongray last edited by

                  For me, I work it like this. if it is not hurting my rankings or user experience I would not change it. the risk is pretty high if it's not done right and I don't think you will gain enough out of it to take the risk.

                  Are you wanting to change it because you feel it will help with rankings?

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Brenda.Haines

                    Looking for opinions on structuring meta title tags/page title/menu title/H1

                    Hi everyone I am hoping a few of you can share your opinions. I have been having conversations (okay, healthy debates) about how to write/structure meta title tag and how to compliment them with the H1, page title, menu name. To help explain the thought processes I will use a pretend keyword. How about "screwdriver". Case: (I made this up) we are redesigning a website for a construction tools manufacturing company (pretend name: ABC Tools) targeting OEMs who are interested in purchasing large quantities of tools. The product categories (to become main menu items) are Screwdrivers, Nails, Drills, and Hammers. (bear with me .... this is just an example I am making up on the fly) K. Circling back to screwdrivers - let's say we have one landing page (a primary category page and in the main menu) listing products and great details about screwdrivers. Focus keywords are screwdriver manufacturer, screwdriver supplier, construction screwdrivers Below are questions being debated. If you are willing ... how would you address these questions? And, can you explain WHY? QUESTION ONE: How would you structure the meta title tag (feel free to write one of your own) Screwdriver Manufacturer - Construction Screwdriver | ABC Tools ABC Tools - US-based Screwdriver Manufacturer Supplier Near You High-Quality Screwdrivers for Construction with ABC Tools QUESTION TWO: how would you write the H1 on the page? Would it match the meta tag? OR, would you write something different using the primary keyword? QUESTION THREE Remembering this is not a blog post ... it is a primary landing page linked to the main navigation. What would the menu title be? (remember the product categories above are how the main menu items are bucketed) Screwdrivers Screwdriver Manufacturer Typically in WordPress, the H1 and the menu title is auto-populated using the page title (not the title tag)... So, if we use Screwdrivers as the page title but we want the H1 to match the meta title tag, would we manually change the H1? Or, have the page title and title tag match, but manually change the menu item?

                    Intermediate & Advanced SEO | | Brenda.Haines
                    1
                  • _nitman

                    What's the best possible URL structure for a local search engine?

                    Hi Mozzers, I'm working at AskMe.com which is a local search engine in India i.e if you're standing somewhere & looking for the pizza joints nearby, we pick your current location and share the list of pizza outlets nearby along with ratings, reviews etc. about these outlets. Right now, our URL structure looks like www.askme.com/delhi/pizza-outlets for the city specific category pages (here, "Delhi" is the city name and "Pizza Outlets" is the category) and www.askme.com/delhi/pizza-outlets/in/saket for a category page in a particular area (here "Saket") in a city. The URL looks a little different if you're searching for something which is not a category (or not mapped to a category, in which case we 301 redirect you to the category page), it looks like www.askme.com/delhi/search/pizza-huts/in/saket if you're searching for pizza huts in Saket, Delhi as "pizza huts" is neither a category nor its mapped to any category. We're also dealing in ads & deals along with our very own e-commerce brand AskMeBazaar.com to make the better user experience and one stop shop for our customers. Now, we're working on URL restructure project and my question to you all SEO rockstars is, what can be the best possible URL structure we can have? Assume, we have kick-ass developers who can manage any given URL structure at backend.

                    Intermediate & Advanced SEO | | _nitman
                    0
                  • peteboyd

                    URL Injection Hack - What to do with spammy URLs that keep appearing in Google's index?

                    A website was hacked (URL injection) but the malicious code has been cleaned up and removed from all pages. However, whenever we run a site:domain.com in Google, we keep finding more spammy URLs from the hack. They all lead to a 404 error page since the hack was cleaned up in the code. We have been using the Google WMT Remove URLs tool to have these spammy URLs removed from Google's index but new URLs keep appearing every day. We looked at the cache dates on these URLs and they are vary in dates but none are recent and most are from a month ago when the initial hack occurred. My question is...should we continue to check the index every day and keep submitting these URLs to be removed manually? Or since they all lead to a 404 page will Google eventually remove these spammy URLs from the index automatically? Thanks in advance Moz community for your feedback.

                    Intermediate & Advanced SEO | | peteboyd
                    0
                  • lcourse

                    Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?

                    We are building URLs dynamically with apache rewrite.
                    When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page, So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404? Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).

                    Intermediate & Advanced SEO | | lcourse
                    0
                  • Mark_Ch

                    URL Value: Menu Links vs Body Content Links

                    Hi All, I'm a little confused. I have read a number of articles from authority sites that give mixed signals over the importance of menu links vs body content links. It is suggested that whilst all menu links spread link juice equally, Google does not see them as favourably. Inserting a link within the body will add more link juice value to the desired page. Any thoughts would be appreciated. Thanks Mark

                    Intermediate & Advanced SEO | | Mark_Ch
                    0
                  • browndoginteractive

                    Avoiding Duplicate Content with Used Car Listings Database: Robots.txt vs Noindex vs Hash URLs (Help!)

                    Hi Guys, We have developed a plugin that allows us to display used vehicle listings from a centralized, third-party database. The functionality works similar to autotrader.com or cargurus.com, and there are two primary components: 1. Vehicle Listings Pages: this is the page where the user can use various filters to narrow the vehicle listings to find the vehicle they want.
                    2. Vehicle Details Pages: this is the page where the user actually views the details about said vehicle. It is served up via Ajax, in a dialog box on the Vehicle Listings Pages. Example functionality:  http://screencast.com/t/kArKm4tBo The Vehicle Listings pages (#1), we do want indexed and to rank. These pages have additional content besides the vehicle listings themselves, and those results are randomized or sliced/diced in different and unique ways. They're also updated twice per day. We do not want to index #2, the Vehicle Details pages, as these pages appear and disappear all of the time, based on dealer inventory, and don't have much value in the SERPs. Additionally, other sites such as autotrader.com, Yahoo Autos, and others draw from this same database, so we're worried about duplicate content. For instance, entering a snippet of dealer-provided content for one specific listing that Google indexed yielded 8,200+ results:  Example Google query. We did not originally think that Google would even be able to index these pages, as they are served up via Ajax. However, it seems we were wrong, as Google has already begun indexing them. Not only is duplicate content an issue, but these pages are not meant for visitors to navigate to directly! If a user were to navigate to the url directly, from the SERPs, they would see a page that isn't styled right. Now we have to determine the right solution to keep these pages out of the index:  robots.txt, noindex meta tags, or hash (#) internal links. Robots.txt Advantages: Super easy to implement Conserves crawl budget for large sites Ensures crawler doesn't get stuck. After all, if our website only has 500 pages that we really want indexed and ranked, and vehicle details pages constitute another 1,000,000,000 pages, it doesn't seem to make sense to make Googlebot crawl all of those pages. Robots.txt Disadvantages: Doesn't prevent pages from being indexed, as we've seen, probably because there are internal links to these pages. We could nofollow these internal links, thereby minimizing indexation, but this would lead to each 10-25 noindex internal links on each Vehicle Listings page (will Google think we're pagerank sculpting?) Noindex Advantages: Does prevent vehicle details pages from being indexed Allows ALL pages to be crawled (advantage?) Noindex Disadvantages: Difficult to implement (vehicle details pages are served using ajax, so they have no tag. Solution would have to involve X-Robots-Tag HTTP header and Apache, sending a noindex tag based on querystring variables, similar to this stackoverflow solution. This means the plugin functionality is no longer self-contained, and some hosts may not allow these types of Apache rewrites (as I understand it) Forces (or rather allows) Googlebot to crawl hundreds of thousands of noindex pages.  I say "force" because of the crawl budget required.  Crawler could get stuck/lost in so many pages, and my not like crawling a site with 1,000,000,000 pages, 99.9% of which are noindexed. Cannot be used in conjunction with robots.txt. After all, crawler never reads noindex meta tag if blocked by robots.txt Hash (#) URL Advantages: By using for links on Vehicle Listing pages to Vehicle Details pages (such as "Contact Seller" buttons), coupled with Javascript, crawler won't be able to follow/crawl these links.  Best of both worlds:  crawl budget isn't overtaxed by thousands of noindex pages, and internal links used to index robots.txt-disallowed pages are gone. Accomplishes same thing as "nofollowing" these links, but without looking like pagerank sculpting (?) Does not require complex Apache stuff Hash (#) URL Disdvantages: Is Google suspicious of sites with (some) internal links structured like this, since they can't crawl/follow them? Initially, we implemented robots.txt--the "sledgehammer solution." We figured that we'd have a happier crawler this way, as it wouldn't have to crawl zillions of partially duplicate vehicle details pages, and we wanted it to be like these pages didn't even exist. However, Google seems to be indexing many of these pages anyway, probably based on internal links pointing to them. We could nofollow the links pointing to these pages, but we don't want it to look like we're pagerank sculpting or something like that. If we implement noindex on these pages (and doing so is a difficult task itself), then we will be certain these pages aren't indexed. However, to do so we will have to remove the robots.txt disallowal, in order to let the crawler read the noindex tag on these pages. Intuitively, it doesn't make sense to me to make googlebot crawl zillions of vehicle details pages, all of which are noindexed, and it could easily get stuck/lost/etc. It seems like a waste of resources, and in some shadowy way bad for SEO. My developers are pushing for the third solution:  using the hash URLs. This works on all hosts and keeps all functionality in the plugin self-contained (unlike noindex), and conserves crawl budget while keeping vehicle details page out of the index (unlike robots.txt). But I don't want Google to slap us 6-12 months from now because it doesn't like links like these (). Any thoughts or advice you guys have would be hugely appreciated, as I've been going in circles, circles, circles on this for a couple of days now. Also, I can provide a test site URL if you'd like to see the functionality in action.

                    Intermediate & Advanced SEO | | browndoginteractive
                    0
                  • Kingalan1

                    Effect of Removing Footer Links In all Pages Except Home Page

                    Dear MOZ Community: In an effort to improve the user interface of our business website (a New York CIty commercial real estate agency) my designer eliminated a standardized footer containing links to about 20 pages. The new design maintains this footer on the home page, but all other pages (about 600 eliminate the footer). The new design does a very good job eliminating non essential items. Most of the changes remove or reduce the size of unnecessary design elements. The footer removal is the only change really effect the link structure. The new design is not launched yet. Hoping to receive some good advice from the MOZ community before proceeding My concern is that removing these links could have an adverse or unpredictable effect on ranking. Last Summer we launched a completely redesigned version of the site and our ranking collapsed for 3 months. However unlike the previous upgrade this modifications does not URL names, tags, text or any major element. Only major change is the footer removal. Some of the footer pages provide good (not critical) info for visitors. Note the footer will still appear on the home page but will be removed on the interior pages. Are we risking any detrimental ranking effect by removing this footer? Can we compensate by adding text links to these pages if the links from the footer are removed? Seems irregular to have a home page footer but no footer on the other pages. Are we inviting any downgrade, penalty, adverse SEO effect by implementing this? I very much like the new design but do not want to risk a fall in rank and traffic. Thanks for your input!!!
                    Alan

                    Intermediate & Advanced SEO | | Kingalan1
                    0
                  • underscorelive

                    Outbound link to PDF vs outbound link to page

                    If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea. However, does linking to a PDF have the same effect? e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO. Thanks!

                    Intermediate & Advanced SEO | | underscorelive
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.