Can you rank for copyrighted/trademarked words that became generic terms?

[GhillC]

Hi,

As everyone knows, lots of generic terms we use everyday (depends from one country to another obviously) are trademark terms and technically protected.
Some examples here  and there.

So my question is ... are we free to rank (or try to at least!) for some of these keywords?
Some of these keywords vastly outranked their original generic terms and there is little to no value trying to get traffic from the latter.

More specifically what about the keywords such as spin, spinning etc.?

Thanks!
G

[GhillC]

That helps a lot indeed!
Thank you so much for your reply. I'll get on with this asap

[R0bin_L0rd]

Hi there, interesting question!

So in terms of whether you are allowed to try to rank for brand name/trademarked keywords the answer is yes, absolutely. Google makes decisions about which sites it thinks are most relevant for a search and you don't have any responsibility to shy away from that attempt.

In terms of whether it's possible for you to rank for those keywords, that's actually kind of related to the point above. Google decides what should rank based on best user experience. If Google has really strong evidence that whenever someone searches a particular term they are looking for a specific brand it'll be very hard for you to break into that. However, as you've mentioned, there comes a time when a term becomes generic enough that users aren't necessarily searching for the brand, that's when you'll have more and more chance with pages using the term as a generic term. You can fairly quickly check by just Googling the terms and seeing what comes up. For example, when I search "spinning" the fourth text result is "Boom Cycle" - sounds like it doesn't just have to be a brand called "Spinning" for that term. If on the other hand you Google Apple - it's pretty clear Google thinks there's only one topic that's relevant as a result.

If it's a term you think your users will be searching for, create some content for it. If it's a stretch to think you'll rank, create something good but not terribly time consuming and go from there. If it looks like the only content showing up is about this brand, consider creating a post about the differences between that and what you offer, as a way to seem a bit more relevant for Google.

Hope that helps