Why won't a business show up in the local pack when all signs point to that it should?

[WebMO-Tech-Rep]

Hello! I've been trying to figure out why a business won't show up in the local pack even though their GMB has more reviews, seems to be doing everything right, and just doesn't show. The business is "A Senior Journey", and should be showing up for searches relating to "senior placement services tucson" or "senior placement tucson", but no dice. Been doing a competitor analysis and they are doing better or on par with all of their competitors. The same businesses in Tucson that are competitors show up both times, even Phoenix locations, but not A Senior Journey...any ideas?

Thank you!

[seotoolshero100]

Does Google really care about the business which is running currently in the background such as Google map and information about that company detail shared on the map?

[WebMO-Tech-Rep]

Hi Miriam,

Thank you for looking into this, I appreciate it! To answer some of youre questions:

• The GMB is claimed and verified
• The reason you don't see an address is because the business does not have a brick and mortar, they are service area only and it's not a franchise, just a solo business
• You make a good point about "Tucson" not being super present on the site, I will look into ways of including location more
• As for the 5 star reviews, I believe the owner is following guidelines! She has been in business for 15 years and is a very kind person who works with the elderly, so while I can't be certain perhaps she is postively unusual (though I will keep an eye on it for sure)
• I will take this over to the Google Support Forum, thank you for your help!

[MiriamEllis]

Good morning!

It's good that you're doing a competitive audit for the business, as I agree, it appears to be being excluded from Google's local finder for searches like "senior placement". I am able to find the listing's Google Business Profile doing a branded organic search and I'm able to find it via a branded search within the finder, but it's not coming up for me for non-branded searches. So, the listing hasn't suffered a hard penalty (removal) but it's not ranking for your stated search phrase.

I can't replicate a full audit here in the forum, but here are some things standing out to me, at a glance:

1. Many of the top ranked competitors have exact matches of "senior placement" and "placement" in their business titles. You don't. If these are legitimately their names, then this is to their advantage. But if any of them have added "senior" "placement" or "senior placement" to their business titles when this is not their name, this would be a violation of Google's guidelines that you could report.

2. Many of the ranking businesses have a street address published on their listing. Your facility doesn't. In fact, there are zero signals of location on your website, other than the 502 prefix of the phone number. I see no address, no mention of Tucson in the text content of the pages, and only a reference to locality in some title tags. Is the business actually based in Tucson? Why does it not publish an address, and why am I not seeing Tucson referenced in the content of the website? It's making me curious about the business model. Is this a single business at a single location, or is it part of a franchise and the website I'm looking at at aseniorjourney.com is just for the Tucson branch of a much larger business? At any rate, there's no address on the Google listing (compared to competitors) and very weak signals of locality coming from the website. I do see that Old Pueblo Placement Services is ranking without an address, so what I've noticed here is not "the answer". Still, it's something to investigate further.

3. The Possum filter does not appear to be at play here, because no matter how many times I zoom in on the map, the business just isn't showing up.

4. How confident are you that the review practices the facility has engaged in are guideline compliant? 33 all-five-star reviews makes me slightly worried. Not saying anything is wrong there, but I always find businesses with perfect 5 star rating to be slightly unusual.

5. Without a street address, I can't run the diagnostics I would like to seek problems with the listing. Have you done this?

6. It looks like the GMB listing hasn't been claimed. Is that right?

That's all I have time for this morning. Something is definitely amiss with the business. I would recommend taking the listing over to Google's Help Forum for further troubleshooting.

[RossKernez]

Hi there,

You can add more keywords to your Google My Business Title.

For example you can you change your title to “ A Senior Journey - Senior Placement Services”.  This should trigger an algorithm.

Ross