Is it okay to update Page Titles and Meta descriptions over a period of time?

[Ravi_Rana]

Some of the page are not performing even after having good content, videos, images and faqs. I am planning to update the page titles and planning to use Long Tail keywords in it for example, Contact US - Brand name would be Contact US - Brand Keyword.

Is it okay to do that for all the pages?

[Ravi_Rana]

Thanks for the response.

I have collected data of keywords with highest impressions in GSC and those are exactly related to my product. I am going to add those keywords in Page title meta and somewhere in content so that I could get some clicks.

Some keywords generated more than 52000 impressions but have 0 clicks. I hope this would be a good practice.

[Paddy_Moogan]

Hi there,

Thanks for the question.

It is totally fine to update page titles and meta descriptions over time. I'd recommend to prioritise your most important pages first or where you see the biggest opportunities and start there. Then you can focus on the most important pages first and go through the rest when you have time. I would recommend trying not to change them too much unless you have a really good reason to though.

I'd also mention that you should try to write page titles and meta descriptions which are good for the user, focus on a keyword and read well - try to avoid just stuffing them with keywords if you can.

I hope that helps!

Paddy

[RajaGG]

Yes, i think it is ok. I always update the title,tags and meta description on my website. But if your website is ranked then please avoid to update these things. And try to update the content of website.

Thanks

[victor.celer]

Too long titles are not recommended. The optimal length is around 50-60 characters: https://a-moz.groupbuyseo.org/learn/seo/title-tag

It's OK to update the title and metas over time. That's one of the common steps to improve SEO.