• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Keyword Research
        4. Keyword Difficulty Score Assesment

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Keyword Difficulty Score Assesment

        Keyword Research
        6
        8
        6648
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • 13375auc3
          13375auc3 last edited by

          What is a good keyword difficulty score to pursue when deciding which keywords to try and rank on?

          I'm in a very competitive field and I am currently in the process of doing keyword research to look for the low hanging fruit.

          1 Reply Last reply Reply Quote 0
          • gonzalo.rt
            gonzalo.rt last edited by

            Hi,

            Moz says that keyword difficulty score is based in domain authority and page authority of the competing 20 search results for a keyword. I wonder if it only takes those 2 values because, in that case, that score would not be representative enough for the difficulty. Does not it take the onpage optimization -keyword in title, text, etc-?

            How do you determine the keyword difficulty?

            Your Keyword Difficulty Score is based on the Domain Authority and Page authority for the top 20 search results that keyword is pulling on Google. These sites are analyzed using our Mozscape index to pull Page Authority and Domain Authority. These two metrics (along with a host of others from the Mozscape index) help create the Keyword Difficulty score.

            1 Reply Last reply Reply Quote 0
            • 94501
              94501 last edited by

              I'd reverse engineer a little and see what keyword difficulties you've managed to rank on so far and why. Of course, the numeric score is just a guideline and take it with a grain of salt. Start with with what you've managed to rank on so far and then look for similar or somewhat more difficult terms going forward.

              1 Reply Last reply Reply Quote 0
              • SCL-SEO
                SCL-SEO last edited by

                Old question now, but interesting none the less and currently marked as unanswered. As tomcraig86 says there is much more to it than relying on the KD score, but I tend to go by the rough guide of :

                • Sub 30 - pretty easy.
                • 30 - 35 fairly easy with good on page and some quality anchored links.
                • 35 - 40 - starting to take a bit more effort, air tight on-site SEO required as well as good link profile.
                • 40 - 50 domain authority counts much more, without it will take longer to rank although I have done this with minimal off-site efforts before.
                • 50+ All about resources. Onsite SEO needs to be totally nailed, including internal linking/ topic modelling etc. a strong & diverse link profile with good social signals and ... time.

                This is just from my experience of ranking for keywords in conjunction with output from this awesome tool. Been doing SEO for some time, but only using the keyword difficulty tool for about 12 months.

                1 Reply Last reply Reply Quote 7
                • tomcraig86
                  tomcraig86 @13375auc3 last edited by

                  You'll need to assess which keywords are actually a possibility for your site. Ranking isn't down to just the keyword you're going for. Domain age, authority, trust etc are all factors used in calculating your position in the SERPs. Don't get scared off by a 'Highly Competitive' keyword though!!

                  1 Reply Last reply Reply Quote -1
                  • tomcraig86
                    tomcraig86 last edited by

                    Well if you want a keyword you have to just go for it! If your site has loads of unique content, the likelyhood is that you'll start seeing benefits from long tail searches coming in with not too much work.

                    Check out the PRO campaigns on here, I'm assuming you're aware that SEOmoz utilizes some Google API's to serve up their own keyword difficulty score. Unfortunately the site I'm link building to is in a super competitive market!

                    Hope this helps.

                    Tom

                    1 Reply Last reply Reply Quote -1
                    • 13375auc3
                      13375auc3 @wissamdandan last edited by

                      That is the tool I am asking about, whats a good percentage score to go after when researching a keyword?

                      tomcraig86 1 Reply Last reply Reply Quote 0
                      • wissamdandan
                        wissamdandan last edited by

                        SEOMoz Have its own Keyword Difficulty tool and it have a very good and powerful analysis for the top 10 rankings.

                        http://www.seomoz.org/keyword-difficulty

                        13375auc3 1 Reply Last reply Reply Quote -1
                        • 1 / 1
                        • First post
                          Last post

                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • Raymonda

                          German Keywords

                          keyword explorer

                          Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
                          Is this actually possible to research German keywords with your tool?

                          Keyword Research | | Raymonda
                          0
                        • AndyKubrin

                          How do I do keyword research when search volume is unknown

                          Hi Mozzers! I do a lot of work in niche areas, and one issue I often confront in keyword research is unknown search volume. That is, I'll be doing keyword research in Keyword Explorer or Gooogle Search Console, and for the most relevant keywords, I find either very low search volumes, null search volumes, or "Data not available." How do I make good keyword planning decisions when I can't find good data for search volume? Thanks for sharing your thoughts. Andy

                          Keyword Research | | AndyKubrin
                          0
                        • brewngrow

                          I have two keywords. If I combine them do I get credit for both keywords?

                          For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!

                          Keyword Research | | brewngrow
                          0
                        • clarasboutiqueusa

                          How granular should I get with Keyword research?

                          I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.

                          Keyword Research | | clarasboutiqueusa
                          0
                        • MrPenguin

                          Price Comparison Website And Keywords

                          I run a price comparison website for a small niche at http://cdkeyprices.com I am targeting keywords for the specific products I am comparing the price/merchants on. On a typical page I would have a price column, product name, the merchant and a buy button. Buy button is affiliate linked to the merchant. The product name in the product column is the name from the actual website I am tracking. As such, my keyword was appearing sometimes up the 30 times. I've took it down some months ago but was wondering if this was a bad move. I was concerned Google would think I was stuffing the keyword. I've only just gotten into SEO the past few months so was not able to  see any changes. Should i put the product column back up or would it be considered over optimization?

                          Keyword Research | | MrPenguin
                          0
                        • ULCRobotics

                          How do I find out what low-volume keywords are best to target?

                          Since many of our products and services are purpose-built for a niche community, I find that many of the keywords I am researching are all low-volume. Data on the Keyword Difficulty Tool show '0' under Bing Search Volume (exact match). I know what my competitors are targeting based on their title tags and web content, but I'm not sure if they did their keyword research homework, so I don't want to assume. Is there any other way to determine which keywords I should be targeting?

                          Keyword Research | | ULCRobotics
                          0
                        • Resolver101

                          Keywords for fabrication (welding) company??

                          I've been tasked with finding the keywords for our website.  The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords.  I'm not sure if its peoples imagination or if there's a general unwillingness. Can anyone make any suggestions here?  Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working? Or even a way to see what keywords our competitors use?

                          Keyword Research | | Resolver101
                          0
                        • AdamThompson

                          Bulk keyword competition tool?

                          The SEOmoz Keyword Difficulty tool is great, but the 5 keyword limit is too small. I need a tool that will allow checking the organic competition level of 100's of keywords (to help in selecting blog topics). Anyone know of such a tool?

                          Keyword Research | | AdamThompson
                          1

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.