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        4. Image file name, is it important

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        Image file name, is it important

        On-Page Optimization
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        • BigBlaze205
          BigBlaze205 last edited by

          If I use the same image all over my site, do I need to change the file name to avoid duplicate?

          Different alt text will be use on those images

          1 Reply Last reply Reply Quote 0
          • dlrPaul
            dlrPaul @stevenmusumeche last edited by

            The ROI for this is a lot lower than general Search traffic (I've had 3 conversions from this), however, I would say that for the little work it took to do, 1 conversion would have made it worthwhile.

            1 Reply Last reply Reply Quote 0
            • stevenmusumeche
              stevenmusumeche @dlrPaul last edited by

              Do you get any value/conversions out of that type of image referral?

              dlrPaul 1 Reply Last reply Reply Quote 0
              • dlrPaul
                dlrPaul last edited by

                My example was:

                Filename: fireworks-display.jpg

                Alt Text: Fireworks Display Night Extravaganza

                Also, the page content was heavily weighted towards "fireworks + display". Over the New Year period, when traffic on this site averages approx 20k, I had 200k impressions of this image via Google Image, it was short lived as once New Year passed, so did the search volume but it certainly opened my eyes to the possibilities.

                stevenmusumeche 1 Reply Last reply Reply Quote 0
                • scanlin
                  scanlin @dlrPaul last edited by

                  Paul, I assume you mean making the image file name the same as the alt text? And both for the phrase that the page is optimized for, right?

                  1 Reply Last reply Reply Quote 1
                  • dlrPaul
                    dlrPaul last edited by

                    As Steve says it won't affect you for Dup Content. One thing to bear in mind when naming images is that optimising the filename along with the alt text etc.. can yield some surprising results via Google Image Search, I had an image ranking for the term "fireworks" delivering a substantial amount of traffic

                    scanlin 1 Reply Last reply Reply Quote 2
                    • stevenmusumeche
                      stevenmusumeche last edited by

                      You don't need to worry about some sort of duplicate content penalty for using the same image/filename all over your site.  This is common practice, for example, Amazon uses the same logo image file on every page of their site.

                      1 Reply Last reply Reply Quote 2
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