• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Research & Trends
        3. Algorithm Updates
        4. Is there a way to pull historical rankings for a keyword?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Is there a way to pull historical rankings for a keyword?

        Algorithm Updates
        7
        7
        8554
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • MichaelWeisbaum
          MichaelWeisbaum last edited by

          I have someone who's come to me and said that they have lost all of their organic keyword rankings.  They did launch a site redesign a few months back so that could be a reason as to why.  But after looking at the site, link profile, etc.  It doesn't look like they could have been ranking for the terms they say they were.  They have never implemented any SEO on their sites btw.  I did not build this site and have not done any SEO, they are coming to me to solve the problem.  I did notice in SEM rush that a couple months ago they were ranking organically for more terms (20 in July vs. 5 now), so they did lose some.  Is there any way to see what terms they WERE ranking for?

          1 Reply Last reply Reply Quote 0
          • marketvantageteam
            marketvantageteam Subscriber last edited by

            SpyFu (paid version) can do this rather nicely. Not every keyword, but it can give you the Google rankings of a site against an assortment of keywords going back for at least a year. You can enter custom keywords and it will give you the data if it has it. It seems to not work on obscure, low volume keywords, which is to be expected. If it comes back empty, it means that either it doesn't have the data for that keyword, or the ranking was 51+. Don't use it for branded keywords, for example, if your company is ABC Enterprises and you check that keyword, it will likely come back empty. Don't assume ABC Enterprises did not rank for it's own name, but rather, that the search frequency is too low for SpyFu to include it in its automatic data collection process.

            Google Webmaster Tools gives historical keyword data but it only goes back 90 days.

            1 Reply Last reply Reply Quote 0
            • AAttias
              AAttias last edited by

              I use semrush for this. It can only go back a few months but does give you some incite.

              1 Reply Last reply Reply Quote 0
              • firstconversion
                firstconversion last edited by

                Did you check their Google Webmaster tools in the Search Queries report? That should show you what terms were driving traffic

                Otherwise check Analytics for organic keyword traffic and have a look at landing urls, you may be able to piece something together

                1 Reply Last reply Reply Quote 1
                • Francisco_Meza
                  Francisco_Meza last edited by

                  Short answer, nope.

                  1 Reply Last reply Reply Quote 0
                  • STPseo
                    STPseo last edited by

                    I don't know of a way to get that info. That's why sometime back I started a spreadsheet that tracks my ranking on certain keywords I think are important. I have a spreadsheet for brand based keywords and one for product category keywords. This way I check my ranking over time. I would recommend starting a spreadsheet and pulling the campaign keyword ranking reports each week from an SEOmoz campaign. They will keep some historical data as the campaign ages. I still pull them each week and add them to a spreadsheet just in case.

                    I know this doesn't help your current situation but will help prove that you are making progress. You could also see if they have historical keyword data in Google Analytics to see if they were getting visitors and/or sales on terms they claim they used to rank highly one.

                    1 Reply Last reply Reply Quote 0
                    • KeriMorgret
                      KeriMorgret last edited by

                      I don't know of a good way to find this out after the fact.

                      What I would do in your situation is look at their Google Analytics (or whatever analytics package they have) and look at the organic traffic and see for yourself what type of change has happened in terms of traffic and associated organic keywords.

                      1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • fenixbazaar

                        Very strange, inconsistent and unpredictable Google ranking

                        I have been searching through these forums and haven't come across someone that faces the same issue I am. The folks on the Google forums are certain this is an algorithm issue, but I just can't see the logic in that because this appears to be an issue fairly unique to me. I'll take you through what I've gone through. Sorry for it being long. Website URL: https://fenixbazaar.com 1. In early February, I made the switch to https with some small hiccups. Overall however the move was smooth, had redirects all in place, sitemap, indexing was all fine. 2. One night, my organic traffic dropped by almost 100%. All of my top-ranking articles completely disappeared from rank. Top keyword searches were no longer yielding my best performing articles on the front page of results, nor on the last page of results. My pages were still being indexed, but keyword searches weren't delivering my pages in results. I went from 70-100 active users to 0. 3. The next morning, everything was fine. Traffic back up. Top keywords yielding results for my site on the front page. All was back to normal. Traffic shot up. Only problem was the same issue happened that night, and again for the next three nights. Up and down. 4. I had a developer and SEO guy look into my backend to make sure everything was okay. He said there were some redirection issues but nothing that would cause such a significant drop. No errors in Search Console. No warnings. 5. Eventually, the issue stopped and my traffic improved back to where it was. Then everything went great: the site was accepted into Google News, I installed AMP pages perfectly and my traffic boomed for almost 2 weeks. 6. At this point numerous issues with my host provider, price increases, and incredibly outdated cpanel forced me to change hosts. I did without any issues, although I lost a number of articles albeit low-traffic ones in the move. These now deliver 404s and are no longer indexed in the sitemap. 7. After the move there were a number of AMP errors, which I resolved and now I sit at 0 errors. Perfect...or so it seems. 8. Last week I applied for hsts preload and am awaiting submission. My site was in working order and appeared set to get submitted. I applied after I changed hosts. 9. The past 5 days or so has seen good traffic, fantastic traffic to my AMP pages, great Google News tracking, linking from high-authority sites. Good performance all round. 10. I wake up this morning to find 0 active people on my site. I do a Google search and notice my site isn't even the first result whenever I do an actual search for my name. The site doesn't even rank for its own name! My site is still indexed but search results do not yield results for my actual sites. Check Search Console and realised the sitemap had been "processed" yesterday with most pages indexed, which is weird because it was submitted and processed about a week earlier. I resubmitted the sitemap and it appears to have been processed and approved immediately. No changes to search results. 11. All top-ranking content that previously placed in carousal or "Top Stories" in Google News have gone. Top-ranking keywords no longer bring back results with my site: I went through the top 10 ranking keywords for my site, my pages don't appear anywhere in the results, going as far back as page 20 (last page). The pages are still indexed when I check, but simply don't appear in search results. It's happening all over again! Is this an issue any of you have heard of before? Where a site is still being indexed, but has been completely removed from search results, only to return within a few hours? Up and down? I suspect it may be a technical issue, first with the move to https, and now with changing hosts. The fact the sitemap says processed yesterday, suggests maybe it updated and removed the 404s (there were maybe 10), and now Google is attempting to reindexed? Could this be viable? The reason I am skeptical of it being an algorithm issue is because within a matter of hours my articles are ranking again for certain keywords. And this issue has only happened after a change to the site has been applied. Any feedback would be greatly appreciated 🙂

                        Algorithm Updates | | fenixbazaar
                        0
                      • EPPD

                        The importance of meta keywords?

                        Hello, Is adding meta keywords still worth doing nowadays? I have been reading and hearing some different opinions about it.  For a ' beginner ' in this field it is hard to find a definite answer to this questions.. Thank you for reading(and answering) my question!

                        Algorithm Updates | | EPPD
                        0
                      • Videogamefan

                        When Is It Okay To Use Bold, Underline & Italic Text? Should I Stay Away From My Keywords?

                        Hey guys I have a few questions. I am pretty sure that I was penalized by Panda a few years back because I went very heavy on bold, italic and underlining my keywords.  Since then I removed the bold, italic and underlines and never have used them again.  I was just reading an article on the Moz Blog and I saw some bold words. My questions are,  When Is It Okay To Use Bold, Underline & Italic Text? Should I Stay Away From My Keywords? Any help would be great! Thank you.

                        Algorithm Updates | | Videogamefan
                        1
                      • StatybosMarketingas

                        How to formulate keyword in language that has cases and foreign characters

                        Hello everybody, this is my first but foremost headache causing question that i can't seem to find answear to for a month already. I live in Lithuania - small eastern European country and my native language has all "fancy" things that one could probably immagine (tenses, cases, compound forms, foreign letters: ąčęėį..., genders, declensions etc.) The problem is: how to formulate keywords correctly for my SEO to get the best results? I'll try to explain my problem in detail by using few different cases on the same aspect: 1. If i'm using keyword in nominative case which is "atvirkštinis stogas" (reverse roof eng.) - i usually can't follow all of the recommendations for SEO: add keyword in topic, follow the keyword rate in text, because the same keyword will be repeated for numerous times but in many different forms because of the nature of language itself i.e. genitive case - "atvirkštiniam stogui", locative - "atvirkštiniame stoge". Even MOZ page analysis doesn't recognize these cases as the same keyword. How about Google? Searching for keywords in different cases also gives slightly different results - some websites drop by 5 - 7 places on google searchpage No.1. Possible solutions: a) Formulate all keywords in text by using only nominative case which would totaly limit writer to a first-former kid writting capabilities and result in nobody reading the text at all. b) Formulate keywords according to mostly used keyword in text, which would affect organic search because everybody is searching for keywords in nominative case. Note that everybody here in Lithuania usually use the nominative case in search window on google. 2. The use of foreign letters (ąčęėįšųž). If we use the same keyword "atvirkštinis stogas", we have only one letter "š" that is causing a problem.
                        In normal texts we use all of these letters, HOWEVER, nobody is ever writting these letters while searching for keyword in google, so normally they would search for "atvirkstinis stogas" with "s" instead of "š". If you search for these two keywords "atvirkštinis stogas" and "atvirkstinis stogas" you also get slightly different results. Possible solutions: 1. Use keyword with foreign letters and have perversed search results, because everybody will still search for keywords without them. 2. Use keyword without foreign letters which will affect SEO and tell me that I don't have any of my keywords in text, topic, url, etc. Any ideas on how to solve these puzzles? 🙂

                        Algorithm Updates | | StatybosMarketingas
                        0
                      • MozzieJr

                        Is user engagement a ranking signal?

                        Read something about user engagement might be a signal that Google uses, along with links and on-site optimisation, to decide if a search result goes up or down. What should I believe and what are the developments in this field?

                        Algorithm Updates | | MozzieJr
                        0
                      • Essential-Pest

                        Meta Keyword Tags

                        What is the word on Meta Keyword Tags? Are they good to have, or bad? Our biggest competitor seems to have them.

                        Algorithm Updates | | Essential-Pest
                        0
                      • maxcarnage

                        W3C Validation: How Important is This to Ranking

                        Hi, I'm currently working with a developer who is trying to tell me that validation errors and warnings are of little to no importance in a website's SERP. In the past, whenever I've had a site that was experiencing problems ranking for a keyword terms, this was one of the first places we'd look. Is this still a relatively important component in getting a site to rank?

                        Algorithm Updates | | maxcarnage
                        2
                      • Manseo

                        Ecommerce or E-commerce as a Keyword?

                        I have done a good bit of research but am not sure which word to focus on.  I feel that the trend is moving towards no hyphen but I do not have any data to justify that other than google trends.  Here is the research I found: Google Trends says ecommerce is more popular
                        http://www.google.com/trends/explore#q=e-commerce%2C%20ecommerce&cmpt=q Ngram says e-commerce
                        https://books.google.com/ngrams/graph?content=ecommerce%2Ce-commerce&year_start=1990&year_end=2013&corpus=15&smoothing=3&share=&direct_url=t1%3B%2Cecommerce%3B%2Cc0%3B.t1%3B%2Ce%20-%20commerce%3B%2Cc0 Google Adwords Keyword tool says e-commerce:
                        e-commerce has 33,100 monthly search volume
                        ecommerce has 14,800 monthly search volume What do you think,  will ecommerce overtake e-commerce in the future monthly search volumes? Ecommerce or E-commerce?

                        Algorithm Updates | | Manseo
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.