Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Changing page titles and google penalties?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Changing page titles and google penalties?

    On-Page Optimization
    5
    5
    2999
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • A Former User
      A Former User last edited by

      I just recently learned that changing your page title earns you a google penalty.  Unfortunately i learned this after playing around with my page titles a bit to get the most optimal page titles.  Does anybody know how long this google penalty lasts? is it forever? or just temporary?

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by

        🙂

        A couple years ago I had about a hundred pages that described closely related substances.  Their title tags consisted of the name of the substance and a few other words.  I launched those pages and saw where they ranked and decided to change the words in hopes of better rankings.  It worked good but not great as I was hoping.  So I changed them again, and then again... BAM... my rankings droped big time.  Like from bottom of first page to third page.  They stayed there for a few months then moved up.  Now almost all of those pages rank near the top of the first page.

        Based upon this I think that Google is tolerant of a little bit of experimentation.  But when you really go at it you might get demoted for a while.  Now I don't monkey with title tags.  I research first and then launch.

        1 Reply Last reply Reply Quote 0
        • RyanKent
          RyanKent last edited by

          I can't speak to the author's credentials, but I can speak about the web page.

          You should run as fast as you can from that type of web page. It is about as spammy as a page can get. The sidebar is full of large ads. The page is selling reports and memberships for thousands of dollars. The single page contains multiple articles covering a variety of topics, with tons of additional ads jammed between each article.

          Before I joined SEOmoz I was lost in the SEO information jungle. Like you, I received a lot of bad SEO information. The best advice I can offer to you or anyone is limit your sources of SEO information. First places to look are:

          • Google search "Matt Cutts" + your keyword

          • Search SEOmoz

          • If you need to expand further, avoid any site with an ad on the page. It's ok if the site mentions it's own SEO tool or membership, but if you see ads for other sites and items for thousands of dollars, close the page. Their interests are clearly not to offer you the information you seek, but instead to use your need for information to service their needs.

          1 Reply Last reply Reply Quote 0
          • mosaicpro
            mosaicpro last edited by

            I did it for about 2 months with my client's home page and nothing happened.

            Maybe i was lucky... however i stopped now... maybe just in time 🙂

            1 Reply Last reply Reply Quote 0
            • RyanKent
              RyanKent last edited by

              Where did you learn this information? Can you offer a URL?

              How exactly did you make this determination? Can you offer the URL and the key term you are using?

              1 Reply Last reply Reply Quote 0
              • networkelites
                networkelites last edited by

                Page titles definitely can change rankings.  I have had mostly good experiences with optimizing my page titles for SEO, and a few bad ones, but nothing horrific.  How far did your rankings drop?

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Viktoriia1805

                  The particular page cannot be indexed by Google

                  indexing googlesearchconsole onpage

                  Hello, Smart People!
                  We need help solving the problem with Google indexing.
                  All pages of our website are crawled and indexed. All pages, including those mentioned, meet Google requirements and can be indexed. However, only this page is still not indexed.
                  Robots.txt is not blocking it.
                  We do not have a tag "nofollow"
                  We have it in the sitemap file.
                  We have internal links for this page from indexed pages.
                  We requested indexing many times, and it is still grey.
                  The page was established one year ago.
                  We are open to any suggestions or guidance you may have. What else can we do to expedite the indexing process?

                  On-Page Optimization | | Viktoriia1805
                  1
                • Kevin_P

                  When Google rewrites a title tag, do you get the SEO impact for the original version?

                  title tags on page optimization on-page meta data meta tags

                  Let's say you're writing a homepage title tag like this: KEYWORD | BRAND and Google rewrites it as BRAND | KEYWORD From Moz and best practices, we believe that keywords closer to the beginning of a title tag may have more impact on search rankings. So, when Google rewrites the title tag, do you get the impact you would have made with the keyword being closer to the front? Or, does Google give you the impact you would have received with the keyword being at the end?

                  On-Page Optimization | | Kevin_P
                  0
                • GOMO-Gabriel

                  Shifting target keyword to a new page, how do we rank the internal page?

                  I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword

                  On-Page Optimization | | GOMO-Gabriel
                  0
                • SeobyKP

                  How many hyphens are allowed in page titles or image names?

                  When I was going through certification, I was told it should be limited to one or two. I was curious if there is a change.

                  On-Page Optimization | | SeobyKP
                  0
                • SoftwareMarketing

                  How to find google indexed pages

                  I can't find where the # of indexed pages are on my google analytics. I tried the instructions below, but the index status was not an option on my dashboard. View the Index Status page: On the Webmaster Tools home page, click the site you want. On the Dashboard, click Google Index, and then click Index Status.

                  On-Page Optimization | | SoftwareMarketing
                  0
                • VinceWicks

                  How to properly remove pages and a category from Google's index

                  I want to remove this category http://www.webdesign.org/web-design-news-all/ and all the pages in that category (e.g. http://www.webdesign.org/web-design-news-all/7386.html ) from Google's index. I used the following string in the "Reomval URS" section in Google Webmaster Tools: http://www.webdesign.org/web-design-news-all/* is that correct or I better use http://www.webdesign.org/web-design-news-all/ ? Thanks in advance.

                  On-Page Optimization | | VinceWicks
                  0
                • rdreich49

                  Does a page's url have any weight in Google rankings?

                  I'm sure this question must have been asked before but I can't find it. I'm assuming that the title tag is far more important than the page's url.  Is that correct?   Does the url have any relevance to Google?

                  On-Page Optimization | | rdreich49
                  0
                • JedHenning

                  Should I include a "|" for better page title SEO results?

                  I have seen many sites that include the "|" in page titles and was wondering if there is some SEO value in the practice. Example: Product Name | Company Name Instead of: Product Name by Company Name I have not seen any value in it myself other than a good way to avoid stop words.  I wanted to make sure.  Currently I have the "by" included in the page titles.

                  On-Page Optimization | | JedHenning
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.