• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Link Age as SEO factor?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Link Age as SEO factor?

        Intermediate & Advanced SEO
        6
        10
        3414
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • VividLime
          VividLime last edited by

          Hi Guys
          I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspx

          We will be doing the standard redirects etc

          However Matt's statement here on 301 redirects got me thinking
          http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24s

          He says that basically you loose a bit of page rank when you do a 301 redirect.

          Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot'  In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space.

          So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect.

          -But now I have another dilemma which I'm unsure about.

          So the main question:
          Is link age factor in rankings ?

          If I  update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?

          1 Reply Last reply Reply Quote 0
          • KeriMorgret
            KeriMorgret last edited by

            Do you have the option of not displaying the extension on your URL? That way no matter what underlying language you use, you have the same URL and don't have to worry about updating links in the future.

            1 Reply Last reply Reply Quote 0
            • KeriMorgret
              KeriMorgret @RyanKent last edited by

              The dev team is aware of the duplicate posting issue. I delete duplicate posts when I see them, but occasionally get errors myself.

              1 Reply Last reply Reply Quote 1
              • Getz.pro
                Getz.pro last edited by

                Link age is not a factor.

                Strength of domain/page the link is coming from is a factor. (would you want a day old link from the front page of SEOmoz, or a two year old link from your buddies blog?)

                The only reason link age is thought to be a factor is that the older the link, the older the page the link is coming from, and the older the page the more time it has had to build more authority, thus pass more juice.

                Great idea on getting those links manually changed!!!

                1 Reply Last reply Reply Quote 1
                • Hurf
                  Hurf @RyanKent last edited by

                  Ho ho ho! Very whimsical indeed 😄

                  For your sanity you should know there has been issues with this for all of us recently - and Delete Reply doesn't work 😞

                  ( Hmmm, I wonder if SEOMoz will get penalised for all of this duplicate content??? 😜 )

                  1 Reply Last reply Reply Quote 1
                  • oznappies
                    oznappies last edited by

                    From a developer's point of view: If you do not already have the new system in place, I would suggest a MVC move rather than aspx on the dotnet platform and put a cfm handler in place to map the pages at the controller level. Goggle will not know know there has been a change and you site will perform much faster. Microsoft is tending to move away from the aspx to the more structured mvc version anyway.

                    1 Reply Last reply Reply Quote 1
                    • RyanKent
                      RyanKent @Hurf last edited by

                      apparently I was quick enough to answer it twice before you could answer once 😛

                      I tried to delete the 2nd post but I get a site error. C'est la vie!

                      Hurf KeriMorgret 2 Replies Last reply Reply Quote 1
                      • Hurf
                        Hurf last edited by

                        Update your links to get back 100% of your link juice back.

                        See here for more info: http://www.seomoz.org/qa/view/48932/link-age-vs-domain-age

                        EDIT: DANG! How quick are you Ryan ;o) Were you at Vivid Lime's house when he started writing the question?!?

                        RyanKent 1 Reply Last reply Reply Quote 1
                        • RyanKent
                          RyanKent last edited by

                          If I  update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?

                          My answer to you is NO. But you should be aware there is at least some dispute on the topic.

                          The SEOmoz point of view (which I agree with): http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday

                          Another point of view: http://www.the-system.org/2011/01/google-algorithm-change-attacks-spam-or-does-it/

                          1 Reply Last reply Reply Quote 0
                          • RyanKent
                            RyanKent last edited by

                            If I  update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?

                            My answer to you is NO. But you should be aware there is at least some dispute on the topic.

                            The SEOmoz point of view (which I agree with): http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday

                            Another point of view: http://www.the-system.org/2011/01/google-algorithm-change-attacks-spam-or-does-it/

                            1 Reply Last reply Reply Quote 1
                            • 1 / 1
                            • First post
                              Last post

                            Browse Questions

                            Explore more categories

                            • Moz Tools

                              Chat with the community about the Moz tools.

                            • SEO Tactics

                              Discuss the SEO process with fellow marketers

                            • Community

                              Discuss industry events, jobs, and news!

                            • Digital Marketing

                              Chat about tactics outside of SEO

                            • Research & Trends

                              Dive into research and trends in the search industry.

                            • Support

                              Connect on product support and feature requests.

                            • See all categories

                            Related Questions

                            • Rich_Coffman

                              If I nofollow outbound external links to minimize link juice loss > is it a good/bad thing?

                              OK, imagine you have a blog, and you want to make each blog post authoritative so you link out to authority relevant websites for reference. In this case it is two external links per blog post, one to an authority website for reference and one to flickr for photo credit. And one internal link to another part of the website like the buy-now page or a related internal blog post. Now tell me if this is a good or bad idea. What if you nofollow the external links and leave the internal link untouched so all internal links are dofollow. The thinking is this minimizes loss of link juice from external links and keeps it flowing through internal links to pages within the website. Would it be a good idea to lay off the nofollow tag and leave all as do follow? or would this be a good way to link out to authority sites but keep the link juice internal? Your thoughts are welcome. Thanks.

                              Intermediate & Advanced SEO | | Rich_Coffman
                              0
                            • kvivek05

                              SEO Impact of External links in JS tag

                              We have our JS tag and iframe tag being used over by 100 leading websites. What would be the SEO impact if we added a follow link in the iframe. Would it have any negative impact ? Vivek

                              Intermediate & Advanced SEO | | kvivek05
                              0
                            • PeteC12

                              H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?

                              Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit  or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter

                              Intermediate & Advanced SEO | | PeteC12
                              0
                            • MiguelSalcido

                              Does Disavowing Links Negate Anchor Text, or Just Negates Link Juice

                              I'm not so sure that disavowing links also discounts the anchor texts from those links. Because nofollow links absolutely still pass anchor text values. And disavowing links is supposed to be akin to nofollowing the links. I wonder because there's a potential client I'm working on an RFP for and they have tons of spammy directory links all using keyword rich anchor texts and they lost 98% of their traffic in Pengiun 1.0 and haven't recovered. I want to know what I'm getting into. And if I just disavow those links, I'm thinking that it won't help the anchor text ratio issues. Can anyone confirm?

                              Intermediate & Advanced SEO | | MiguelSalcido
                              0
                            • jhariani

                              SEO Impact of High Volume Vertical and Horizontal Internal Linking

                              Hello Everyone - I maintain a site with over a million distinct pages of content. Each piece of content can be thought of like a node in graph database or an entity. While there is a bit of natural hierarchy, every single entity can be related to one or more other entities. The conceptual structure of the entities like so: Agency - A top level business unit ( ~100 pages/urls) Office - A lower level business unit, part of an Agency ( ~5,000 pages/urls) Person - Someone who works in one or more Offices ( ~80,000 pages/urls) Project - A thing one or more People is managing ( ~750,000 pages/urls) Vendor - A company that is working on one or more Projects ( ~250,000 pages/urls) Category - A descriptive entity, defining one or more Projects ( ~1,000 pages/urls) Each of these six entities has a unique (url) and content. For each page/url, there are internal links to each of the related entity pages. For example, if a user is looking at a Project page/url, there will be an internal link to one or more Agencies, Offices, People, Vendors, and Categories. Also, a Project will have links to similar Projects. This same theory holds true for all other entities as well. People pages link to their related Agencies, Offices, Projects, Vendors, etc, etc. If you start to do the math, there are tons of internal links leading to pages with tons of internal links leading to pages with tons of internal links. While our users enjoy the ability to navigate this world according to these relationships, I am curious if we should force a more strict hierarchy for SEO purposes. Essentially, does it make sense to "nofollow" all of the horizontal internal links for a given entity page/url? For search engine indexing purposes, we have legit sitemaps that give a simple vertical hierarchy...but I am curious if all of this internal linking should be hidden via nofollow...? Thanks in advance!

                              Intermediate & Advanced SEO | | jhariani
                              2
                            • Mark_Ch

                              Link Juice + multiple links pointing to the same page

                              Scenario
                              The website has a menu consisting of 4 links Home | Shoes | About Us | Contact Us Additionally within the body content we write about various shoe types. We create a link with the anchor text "Shoes" pointing to www.mydomain.co.uk/shoes In this simple example, we have 2 instances of the same link pointing to the same url location.
                              We have 4 unique links.
                              In total we have 5 on page links. Question
                              How many links would Google count as part of the link juice model?
                              How would the link juice be weighted in terms of percentages?
                              If changing the anchor text in the body content to say "fashion shoes" have a different impact? Any other advise or best practice would be appreciated. Thanks Mark

                              Intermediate & Advanced SEO | | Mark_Ch
                              0
                            • M_D_Golden_Peak

                              Do 404 Pages from Broken Links Still Pass Link Equity?

                              Hi everyone, I've searched the Q&A section, and also Google, for about the past hour and couldn't find a clear answer on this. When inbound links point to a page that no longer exists, thus producing a 404 Error Page, is link equity/domain authority lost? We are migrating a large eCommerce website and have hundreds of pages with little to no traffic that have legacy 301 redirects pointing to their URLs. I'm trying to decide how necessary it is to keep these redirects. I'm not concerned about the page authority of the pages with little traffic...I'm concerned about overall domain authority of the site since that certainly plays a role in how the site ranks overall in Google (especially pages with no links pointing to them...perfect example is Amazon...thousands of pages with no external links that rank #1 in Google for their product name). Anyone have a clear answer? Thanks!

                              Intermediate & Advanced SEO | | M_D_Golden_Peak
                              0
                            • raybiswa

                              How to ping the links

                              When i do link building for my website, how can i let the search engines know about that. is there any way of pinging?

                              Intermediate & Advanced SEO | | raybiswa
                              0

                            Get started with Moz Pro!

                            Unlock the power of advanced SEO tools and data-driven insights.

                            Start my free trial
                            Products
                            • Moz Pro
                            • Moz Local
                            • Moz API
                            • Moz Data
                            • STAT
                            • Product Updates
                            Moz Solutions
                            • SMB Solutions
                            • Agency Solutions
                            • Enterprise Solutions
                            • Digital Marketers
                            Free SEO Tools
                            • Domain Authority Checker
                            • Link Explorer
                            • Keyword Explorer
                            • Competitive Research
                            • Brand Authority Checker
                            • Local Citation Checker
                            • MozBar Extension
                            • MozCast
                            Resources
                            • Blog
                            • SEO Learning Center
                            • Help Hub
                            • Beginner's Guide to SEO
                            • How-to Guides
                            • Moz Academy
                            • API Docs
                            About Moz
                            • About
                            • Team
                            • Careers
                            • Contact
                            Why Moz
                            • Case Studies
                            • Testimonials
                            Get Involved
                            • Become an Affiliate
                            • MozCon
                            • Webinars
                            • Practical Marketer Series
                            • MozPod
                            Connect with us

                            Contact the Help team

                            Join our newsletter
                            Moz logo
                            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                            • Accessibility
                            • Terms of Use
                            • Privacy

                            Looks like your connection to Moz was lost, please wait while we try to reconnect.