• seohunters9

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. Community
        3. Industry News
        4. What is your Biggest SEO selling point to prospective clients?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        What is your Biggest SEO selling point to prospective clients?

        Industry News
        9
        11
        5289
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • RobertFisher
          RobertFisher last edited by

          Typically, our SEO questions are around "how to's" and etc. So, to change it up I will ask a business question: What is your biggest selling point when presenting your SEO services to a new client?

          In a spirit of transparency, I will tell you mine ahead of time. With PPC, TV, Radio, and Print at some point in time that ad comes to an end. When it ends, that is it. There is no residual from that advertisement - or very minimal at best. With SEO, once you are ranked well and well optimized you continue to get clients for a much longer period of time.

          With clients who TV and print, this rings especially true and is easily provable. I can't wait to hear yours.

          Deff12421 1 Reply Last reply Reply Quote 4
          • Deepparashar123
            Deepparashar123 last edited by

            One of the most compelling selling points for prospective clients seeking SEO services is the ability to significantly enhance their website's visibility and ranking on search engine results pages (SERPs). At aminecraftapk.com, we excel in optimizing websites to ensure they not only rank higher but also attract more organic traffic. Through meticulous keyword research, content optimization, backlink building, and technical SEO enhancements, we empower our clients to dominate their niche and outshine competitors in search engine rankings. With our expertise and proven track record in delivering tangible results, we offer a strategic advantage that propels businesses towards greater online success. So, if you're looking to elevate your website's SEO performance and amplify your online presence, trust aminecraftapk.com to be your partner in achieving remarkable results.

            1 Reply Last reply Reply Quote 0
            • the.richmond777
              the.richmond777 @ebooks12 last edited by

              I am also of the opinion that Link Building is the main argument in favor of my client. Currently my attention is focused on the development of the mcpecube project. I also agree that Links embedded in content relevant to the topic of the linked page are more valuable.

              1 Reply Last reply Reply Quote 0
              • ebooks12
                ebooks12 @Deff12421 last edited by

                @Deff12421 said in What is your Biggest SEO selling point to prospective clients?:

                In my view, the cornerstone of our client's strategy lies in the realm of link building. Presently, my focus is dedicated to the development of the "water pool" project on https://apkinu.com/minecraft-apk-download/. This endeavor holds great significance as it aligns with our client's goals and objectives.

                Google now prioritizes the quality of backlinks over the quantity. Links embedded in content relevant to the linked page's topic are more valuable.

                the.richmond777 1 Reply Last reply Reply Quote 0
                • Suvidit-Academy
                  Suvidit-Academy last edited by

                  "The Biggest SEO Selling Point: Transforming Online Presence for Unprecedented Success"

                  In today's digital landscape, achieving online success isn't just about having a website – it's about standing out, driving traffic, and converting visitors into loyal customers. That's where the comprehensive SEO strategy comes in. The standout feature is the commitment to delivering results that transcend mere rankings.

                  • Holistic Approach: Just don't focus on keywords and rankings. The SEO strategy encompasses every facet of the online presence. From website optimization and content enhancement to authoritative link building and user experience refinement, to create a holistic strategy that ensures website not only ranks high but also captivates and converts target audience.

                  • Customization and Innovation: One size doesn't fit all in SEO. Take the time to understand unique business goals, industry landscape, and audience preferences. Innovative strategies are tailor-made to ensure not just keeping up but leading the pack in niche.

                  • Data-Driven Decisions: Decisions are powered by data, not guesswork. Through cutting-edge analytics tools, continuously track, analyze, and refine the strategies to adapt to the dynamic digital environment. This approach guarantees that every move made is backed by solid insights, leading to continuous improvement and growth.

                  • Transparency and Communication: Believe in transparency. Deliver regular updates and detailed reports on website's progress. Stay open to communication ensuring always in the loop about the implementing strategies and the achieving results.

                  • Long-Term Vision: Focus isn't just on short-term gains. Building a sustainable online presence that reaps benefits for years to come. Strategies are designed to weather algorithm changes and industry shifts, ensuring success remains steadfast.

                  • Measurable ROI: Understand that investment in SEO needs to yield tangible results. Track record speaks for itself – consistently help clients increase organic traffic, boost conversions, and elevate their bottom line.

                  Remember to tailor selling points to agency's strengths, to the specific needs of clients, and the unique benefits that can be delivered.

                  Warm Regards
                  Rahul Gupta
                  www.suviditacademy.com

                  1 Reply Last reply Reply Quote 0
                  • Deff12421
                    Deff12421 @RobertFisher last edited by

                    In my view, the cornerstone of our client's strategy lies in the realm of link building. Presently, my focus is dedicated to the development of the "water pool" project on theminecrftapk.com. This endeavor holds great significance as it aligns with our client's goals and objectives.

                    ebooks12 1 Reply Last reply Reply Quote 0
                    • MonaLisa4
                      MonaLisa4 last edited by

                      Link building is the main selling point in my perspective for my client. Currently, I'm working on thehomebeasts.com project of water pool for my client.

                      1 Reply Last reply Reply Quote 0
                      • RobertFisher
                        RobertFisher @evolvingSEO last edited by

                        Good answer Dan, thanks. I have used the screenshot of where their business ranks on that name as well and it is good. One thing I avoid is ever using their computer to show them rankings for anything so as to not pull rankings influenced by their searches.

                        Thanks

                        1 Reply Last reply Reply Quote 0
                        • evolvingSEO
                          evolvingSEO last edited by

                          Hey, thought I'd chime in! Those are all great ways of selling SEO.

                          I try to show the prospect a real pain point in their specific situation.

                          For example, for one local business I actually took a screenshot of a search for their brand, where they were not even showing up, and printed it and brought it to them. When they saw a search for their own business didn't even bring a result, that was motivating!

                          Or I'll do a really quick competitive analysis (nothing very scientific, just a real good guess at a desired keyword) and find where they don't rank well but a competitor does, and show them that.

                          Or, if a slightly more tech savvy prospect, I'll find a few things really wrong with the website, some 404s or crawlability issues.

                          If you can present these things in a way where you don't alarm people too much but generate that reaction of "wow, we need to do something about this". Present them in a way where you're also helping, educating and can provide a solution.

                          So my angle sometimes isn't "here's why SEO is important" it's "here's why YOU need SEO".

                          -Dan

                          RobertFisher 1 Reply Last reply Reply Quote 1
                          • RobertFisher
                            RobertFisher @JamesAgate last edited by

                            Thanks James, all three are good points.

                            In sales training, we called the first one the moment of need. When a person sees your business at the moment that is an issue, they are likely to explore and buy from you. So sales people should be forever knocking as that need is not static. 
                            The second one is great as well, especially for those who don't like to think of "Selling" their services. Based on research, more people by far and those with higher education by far choose organic placements versus  paid search. (last I saw was 7.5 to 1 better CTR).

                            1 Reply Last reply Reply Quote 0
                            • JamesAgate
                              JamesAgate last edited by

                              Hi Robert, that is a really interesting selling point for SEO as a practice. I think it is quite surprising the number of individuals who won't sell SEO services because it feels cheap. My feeling is that this is a business like any other and provided we are offering a high-quality service, educating clients and managing their expectations SEO should be sold.

                              Here are some of the major selling points that we use when pitching to clients...

                              • Getting your products and services in front of prospective customers at the moment they are actively looking for (or at least thinking about looking for) whatever it is you offer
                              • SEO is subtle and doesn't interrupt - you're not stopping them from doing something like a TV, radio or print ad does, you are assisting them in their problem solving quest. (related to the first point but this one is a clear comparison of SEO vs other marketing methods).
                              • Build trust and credibility in your industry - this point can certainly be debated but we remind clients that with other forms of marketing you are simply buying attention whereas with SEO (and the peripheral activities) you are earning and building trust. Ranking #1 organically for an important term can be beneficial to your business beyond the traffic it provides.

                              Hope that helped - I'm interested to hear others thoughts also.

                              RobertFisher 1 Reply Last reply Reply Quote 4
                              • 1 / 1
                              • First post
                                Last post

                              Browse Questions

                              Explore more categories

                              • Moz Tools

                                Chat with the community about the Moz tools.

                              • SEO Tactics

                                Discuss the SEO process with fellow marketers

                              • Community

                                Discuss industry events, jobs, and news!

                              • Digital Marketing

                                Chat about tactics outside of SEO

                              • Research & Trends

                                Dive into research and trends in the search industry.

                              • Support

                                Connect on product support and feature requests.

                              • See all categories

                              Related Questions

                              • donford

                                Do You Work At Home As An SEO Or Have An Office?

                                I'm curious how many of you all work at home or mostly at home either through an company or freelance. Or are most of you employed at a corporation? My company was recently bought by a very large global company. Recently I found out that all the SEO and web design is contracted through outside sources. With the headquarters in Europe, this being my primary job function I kinda feel well you know.... down.. Websites I put my life into for the last 7 years are going to be handed over to a corporation to do with whatever they feel they should. I know they were never really mine, but when you spend so much of your life to making them the best you can, so much so to attract the attention of a global billion dollar company, you should feel great right? But I feel like my dog just died. I don't have a bad impression of the company but the shift of moving me to the IT guy has begun. Normal web updates I would have done, are now being pushed aside. I don't hate IT I like helping others, but I really loved being able to make a difference through the web. Now I'm left contemplating my future, big corporations have so much bs, I just don't feel comfortable. I would really appreciate you all giving me your thoughts and tell me about any similar experiences you have had in your life. Cheers, Don

                                Industry News | | donford
                                0
                              • RobertFisher

                                Anyone know of any forums for agencies or those individuals engaged in Internet Marketing, SEO, Integrated Marketing, etc.?

                                Moz.com is the best forum I have been a part of. There is a local forum I really like but spend less time on (we have staff who live on it.) I am interested in a forum where everyone is agency related. Does anyone know of a good one? If not, would anyone have an interest?

                                Industry News | | RobertFisher
                                1
                              • wreevesc

                                A suggestion to SEOs that cold call potential clients

                                Learn some basic salesmanship.  Do you realize that business owners are getting 3-4 phone calls and emails a day from other SEOs claiming to be the best?  Be polite, ask questions, and don't insult me or yourself through ignorance.  Ask questions.  You might just discover that we could work together. When you tell me that I'm not ranking for "competitive keywords" it tells me that you don't know what I'm trying to rank for.  When you tell me you can get me to the top of Google in 3 months or less, you're still telling me that you don't know my business and what I want from my website.  Who said I wanted national ranking anyway?  Oh right, not me because you never asked. And if I answer the question "Do you want more business/leads?" with "No." Then politely end the conversation and move on. The rare time that I do get asked about my current efforts, don't insult me by calling me an amateur.  I may be one, but talking down to me, or trying to make SEO sound like you're turning lead into gold will get a quick hang up from me. If you want a contract with me, learn to negotiate based on my needs, not your process that you feel married to.  There are a lot of business owners out there that would be willing to work with you if you treated you leads with respect rather than iteration 23 of your cold call script. And in response to the person this morning that sent a "free report" of basic SEO fixes for my website, make sure you put that report together using **my website. ** I know you're working from a template, so it should be really easy to remove the info from the wedding company and the lawyer's webpages before you email it to me.

                                Industry News | | wreevesc
                                0
                              • AdamThompson

                                How much margin do you add when estimating client projects?

                                After you calculate how many hours you need to complete a marketing project for a client, how much extra do you add for project management, communication, all the little things that come up, unexpected problems, client questions, etc.? One resource I read said to add 10% to 20% for project management, then add 25% to 33% more for fluctuations, then state a +/-15% margin of error on the estimate. I was wondering what percentages others use when estimating client projects.

                                Industry News | | AdamThompson
                                0
                              • LukeHutchinson

                                Picking a degree that will benefit SEO/IM career

                                I really had no idea where to place this question as there seemed to be no 'suitable' place. I do though feel that it is a viable question and would appreciate any responses that I receive. Essentially, I'm currently working full time doing digital marketing covering most general aspects as it is in-house and primarily local venturing to maybe 50-70 miles in the region of the local area. I'm doing SEO, PPC, Social Media etc. I'm certified in networking (I studied in Australia) and have my UK GCSEs along with a variety of other general certifications e.g. business. The college in the area where I work is offering a NVQ in digital marketing and social media so although I'm self taught I'm currently doing this once a month purely for the paper to recognize that I know what I'm doing. Anyway, getting to the point. I have the opportunity to pursue a degree long term with my employer. I've always had an interest in actually learning to code in a web development language (I can cope at the moment with PHP and do what I need to do) and I've also had an interest in developing iPhone apps etc. What degree would you recommend in aiding a career in SEO and Digital/Internet marketing in general?. To me it seems to boil down to either a marketing degree or a web development degree. Thank you in advance, I would love to hear your own experience and what you have a degree in. Thanks, Luke Hutchinson.

                                Industry News | | LukeHutchinson
                                0
                              • ExperienceOz

                                Will Google ever begin penalising bad English/grammar in regards to rankings and SEO?

                                Considering Google seem to be on a great crusade with all their algorithm updates to raise the overall "quality" of content on the Internet, i'm a bit concerned with their seeming lack of action towards penalising sites that contain terrible English. I'm sure you've all noticed this when you attempt to do some proper research via Google and come across an article that "looks" to be what you're after, then you click through and realise it's obviously been either put together in a rush by someone not paying attention or putting much effort in, or been outsourced for cheap labour to another country whose workers aren't (close to being) native speakers. It's getting really old trying to make sense of articles that have completely incorrect grammar, entirely missing words, verb tenses that don't make any sense, randomly over-extravagant adjectives thrown in just as padding, etc. etc. No offense to all those from non-native speaking countries who are attempting to make a few bucks online, but this for me is becoming by far more of an issue in terms of "quality" of information online as opposed to some of the other search issues that are being given higher priority, and it just seems strange that Google have been so blasé about it up to this point - especially given so many of these articles and pages are nothing more than outsourced filler for cheap traffic. I understand it's probably hard to code in something so advanced, but it would go a long way towards making the web a better place in my opinion. Anyone else feeling the same way? Thoughts?

                                Industry News | | ExperienceOz
                                1
                              • alexkemsley

                                Choosing an SEO Company

                                Hi Guys, My first question for the forum. So here's my question, everyone in here has something to do with seo, but how would you choose an seo company. There are many a wild claim made by so many companies. Having done seo on our portfolio for about 6 years, however now I just dont have the time to spend. In my initial inquires I have asked for examples of their work and run a back link analysis to see the kind of links they have been building for their clients but so far all I have found is a load of directory links and no real innovation. I would be interested in your thoughts of how to sound out some companies. Thanks Alex

                                Industry News | | alexkemsley
                                0
                              • thenorrisgroup

                                Hire single SEO & SEM person or hire separate people?

                                I've been moved to a busines development part of the business but I'm still in charge of all of our SEO and SEM. I was only an advanced beginner to begin with but our needs have grown. I'm not sure whether to contract with one or two people. Can someone be extremely well versed in all things SEO and SEM or is it better to get two people on board that might serve as a better sounding board? While they certainly work together, both are a constant moving target and it requires us to stay on top of trends and white hat policies of all the major players. My worst nightmare is to get someone that tries to game the system and screws up our rankings long term.

                                Industry News | | thenorrisgroup
                                0

                              Get started with Moz Pro!

                              Unlock the power of advanced SEO tools and data-driven insights.

                              Start my free trial
                              Products
                              • Moz Pro
                              • Moz Local
                              • Moz API
                              • Moz Data
                              • STAT
                              • Product Updates
                              Moz Solutions
                              • SMB Solutions
                              • Agency Solutions
                              • Enterprise Solutions
                              • Digital Marketers
                              Free SEO Tools
                              • Domain Authority Checker
                              • Link Explorer
                              • Keyword Explorer
                              • Competitive Research
                              • Brand Authority Checker
                              • Local Citation Checker
                              • MozBar Extension
                              • MozCast
                              Resources
                              • Blog
                              • SEO Learning Center
                              • Help Hub
                              • Beginner's Guide to SEO
                              • How-to Guides
                              • Moz Academy
                              • API Docs
                              About Moz
                              • About
                              • Team
                              • Careers
                              • Contact
                              Why Moz
                              • Case Studies
                              • Testimonials
                              Get Involved
                              • Become an Affiliate
                              • MozCon
                              • Webinars
                              • Practical Marketer Series
                              • MozPod
                              Connect with us

                              Contact the Help team

                              Join our newsletter
                              Moz logo
                              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                              • Accessibility
                              • Terms of Use
                              • Privacy

                              Looks like your connection to Moz was lost, please wait while we try to reconnect.