• patient-YD7EDz

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Enhance Keyword Discovery with Bulk Analysis
          Moz Pro

          Enhance Keyword Discovery with Bulk Analysis

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. On-Page Optimization
        4. Are ampersands in title tags helpful or harmful?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Are ampersands in title tags helpful or harmful?

        On-Page Optimization
        6
        11
        18239
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • ydop
          ydop Subscriber last edited by

          Do ampersands in the title tag hurt your site's ranking?

          1 Reply Last reply Reply Quote 1
          • ydop
            ydop Subscriber @danrawk last edited by

            thank you.

            1 Reply Last reply Reply Quote 0
            • ydop
              ydop Subscriber @DanielFreedman last edited by

              thank you.

              1 Reply Last reply Reply Quote 0
              • ydop
                ydop Subscriber @Syed1 last edited by

                thank you.

                1 Reply Last reply Reply Quote 0
                • ydop
                  ydop Subscriber @EGOL last edited by

                  thank you

                  1 Reply Last reply Reply Quote 0
                  • ydop
                    ydop Subscriber @HiveDigitalInc last edited by

                    thank you.

                    1 Reply Last reply Reply Quote 0
                    • DanielFreedman
                      DanielFreedman last edited by

                      Ditto. Often use them, with no problems.

                      ydop 1 Reply Last reply Reply Quote 0
                      • HiveDigitalInc
                        HiveDigitalInc last edited by

                        I would consider them generally helpful - not necessarily for improving rankings, but allowing you to get more choice words into the text of a title or description that will then be read by a user in the SERP. Remember, the title tag not only helps you rank, but it is your opportunity to advertise directly to the client on Google's search results page. That savings of 2 characters can mean a lot.

                        ydop 1 Reply Last reply Reply Quote 2
                        • Syed1
                          Syed1 last edited by

                          No issues at all.. have been using them for years

                          ydop 1 Reply Last reply Reply Quote 0
                          • danrawk
                            danrawk last edited by

                            i use them as well and have not seen any issue.

                            ydop 1 Reply Last reply Reply Quote 1
                            • EGOL
                              EGOL last edited by

                              I have ampersands in lots of title tags... have not seen any problems.

                              Lots of people have ampersands as part of their brand

                              http://www.google.com/search?aq=f&sourceid=chrome&ie=UTF-8&q=%26

                              ydop 1 Reply Last reply Reply Quote 1
                              • 1 / 1
                              • First post
                                Last post

                              Browse Questions

                              Explore more categories

                              • Moz Tools

                                Chat with the community about the Moz tools.

                              • SEO Tactics

                                Discuss the SEO process with fellow marketers

                              • Community

                                Discuss industry events, jobs, and news!

                              • Digital Marketing

                                Chat about tactics outside of SEO

                              • Research & Trends

                                Dive into research and trends in the search industry.

                              • Support

                                Connect on product support and feature requests.

                              • See all categories

                              Related Questions

                              • webdropyyc

                                Need help with Meta tags generator

                                meta tags seo

                                Hello, I am doing SEO for my business website. I am trying to generate Meta Tags here
                                https://webdrop.ca/seo-tools/meta-tag-generator What should I enter for "Search engines should revisit this page after ". We are not going to change content on daily basis. 7 Days or 30 days are good enough?

                                On-Page Optimization | | webdropyyc
                                0
                              • lina_digital

                                Using a hyphen in title tags and the impact of spaces

                                Hi I am trying to arrive at a best practice template for a title tag for my organization so does the following template still holds Primary Keyword - Secondary Keyword | Brand Name will anything be impacted  if I eliminate the spaces between the hyphen, will search bots be still able to treat the first one as a priority and the second as the secondary? Primary Keyword-Secondary Keyword | Brand Name thank you

                                On-Page Optimization | | lina_digital
                                0
                              • imjonny123

                                Thoughts on adding "near me" to title tag for local SEO?

                                I want to lean out my title tags and will most likely be doing an A/B test. They currently have the "Near Me" modifier in there, which I believe Google can distinguish local SEO without it. Thoughts?

                                On-Page Optimization | | imjonny123
                                0
                              • xdunningx

                                Do WooCommerce product tags effect SEO?

                                I'm just curious if I need these product tags and if they impact in any way at all SEO? - whether that be positively or negatively. on1iRin

                                On-Page Optimization | | xdunningx
                                0
                              • amybethmegjo

                                Page Title versus H1 title

                                What's the difference between the Page Title and the H1 title? It seems like both summarize the page. Is it a wasted opportunity to make them the same? Should they be similar but slightly different?

                                On-Page Optimization | | amybethmegjo
                                1
                              • mrdavidingram

                                SVG image files causing multiple title tags on page - SEO issue?

                                Does anyone have any experience with SVG image files and on-page SEO? A client is using them and it seems they use the title tag in the same way a regular image (JPG/PNG) would use an image ALT tag. I'm concerned that search engines will see the multiple title tags on the page and that this will cause SEO issues. Regular crawlers like Moz flag it as a second title tag, however it's outside the header and in a SVG wrap so the crawlers really should understand that this is a SVG title rather than a second page title. But is this the case? If anyone has experience with this, I'd love to hear about it.

                                On-Page Optimization | | mrdavidingram
                                2
                              • wianno168

                                Is it OK to include name of your town to the title tag or H1 tag on a blog to enhance local search results

                                I recently attended a webinar by ETNA Interactive on local search SEO. The presenter recommended including the name of your town in the title of the blog to increase local search SEO. Is this OK? Ive always been concerned that it is such an obvious attempt to rank locally that Google would consider it "spammy" ? black hat, "sketchy" or otherwise manipulative. Have the rules changed? Is it OK to do? Brooke

                                On-Page Optimization | | wianno168
                                0
                              • Ideas-Money-Art

                                Does a phone number in the title tag hurt your rankings in SERP?

                                Hi Mozzers, One of my client is a carpet cleaner and I was wondering if adding a phone number into the title tags would hurt our rankings . I am asking because the client has mentioned it and that we do have some space to add a phone number into the tag. Thanks

                                On-Page Optimization | | Ideas-Money-Art
                                0

                              Get started with Moz Pro!

                              Unlock the power of advanced SEO tools and data-driven insights.

                              Start my free trial
                              Products
                              • Moz Pro
                              • Moz Local
                              • Moz API
                              • Moz Data
                              • STAT
                              • Product Updates
                              Moz Solutions
                              • SMB Solutions
                              • Agency Solutions
                              • Enterprise Solutions
                              • Digital Marketers
                              Free SEO Tools
                              • Domain Authority Checker
                              • Link Explorer
                              • Keyword Explorer
                              • Competitive Research
                              • Brand Authority Checker
                              • Local Citation Checker
                              • MozBar Extension
                              • MozCast
                              Resources
                              • Blog
                              • SEO Learning Center
                              • Help Hub
                              • Beginner's Guide to SEO
                              • How-to Guides
                              • Moz Academy
                              • API Docs
                              About Moz
                              • About
                              • Team
                              • Careers
                              • Contact
                              Why Moz
                              • Case Studies
                              • Testimonials
                              Get Involved
                              • Become an Affiliate
                              • MozCon
                              • Webinars
                              • Practical Marketer Series
                              • MozPod
                              Connect with us

                              Contact the Help team

                              Join our newsletter
                              Moz logo
                              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                              • Accessibility
                              • Terms of Use
                              • Privacy

                              Looks like your connection to Moz was lost, please wait while we try to reconnect.