Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How long does a new domain need to get a specific level of trust?
-
We are a small start-up in germany in the Sports and health sector. We currently are building a network of people in that sector and give each person a seperate wordpress blog. The idea is to create a big network of experts.
My question is: How long is the period for google to trust a completely new URL?
We set up each project and create content on the page. Each week the owner of the site puts up an expert article that contain keywords. And we set certain links from other blogs, etc.
Also, do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?
-
I would not give the experts a blog on the wordpress sub domain be sure that when they blog it is on a sub folder for your website so when links are built they benefit your site directly and not wordpress.
-
I would suggest you take a look at this page on MozTrust. As the name indicates, MozTrust is an tool which measures trust factors for a website.
MozTrust and PR are similar metrics. They are both attempts to determine a site's importance and credibility. The largest factor is your site's ability to earn credible external links from other credible sites.
Example 1- you create a natural viagra-like sex supplement using common ingredients from other similar pills. You set up an e-commerce site and sell your product. It will likely take you a long time (i.e. years) to build up trust unless you pour an enormous amount of resources (i.e. money) into the site.
Example 2 - you create a natural viagra-like sex supplement based on credible research from UC Berkeley or another credible institution. You perform authentic studies by doctors and the results are published in the New England Journal of Medicine and other credible medical journals. The doctors and researchers involved in the study all post numerous articles on your site, and respond to questions.
As a result of the above activities, the New York Times, CNN and other credible news sources cover the story and link to your site. Additionally the doctors involved with the study are asked to be interviewed on Oprah and other television shows. All the media hype turns into hundreds of links from highly credibly sites and a lot of social media buzz.
The second example can help a brand new site very quickly earn a lot of trust. Then the product begins selling, authentic testimonials are received, further research is performed, more doctors and patients begin working with the product, leading to even more credibility and trust.
-
Thanks for you quick answer Ryan,
what I mean with trust is that at a certain point google starts to trust a website based on the content it has. Google pays more attention to that website and links count more from it. It gets a kind of jump in importance.
At least, that is what I have noticed. Do you know if there are key factors that trigger this or if there is a certain time period which google needs?
-
How long is the period for google to trust a completely new URL?
Trust is earned over time with links. Some sites will gain it very quickly, while others will never achieve high levels of trust.
The first question is, how exactly do you define "trust"? You could use PR to measure trust, but everything is relative. If you only consider a PR 10 site as trustworthy, it is 99.99% likely that your site will never be trustworthy. As of Aug 4th, 2011 there are only 14 PR 10 websites (pages) worldwide, yet there are tens of millions of websites.
Even if you establish a certain level as trustworthy, such as PR 7, the next issue is measuring PR. Google only releases PR toolbar updates 3-4 times each year, but the figures are updated daily internally.
If you decided PR 7 was your goal (as an example) then it is possible to achieve a PR 7 site quickly if you could pump enough resources (i.e. money) into the site. If you created a well-designed, quality site which offered a product, service or information that was credible enough to cause enough interest, then it can certainly be done.
do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?
I would prefer 1 quality link in content from a trusted blog or other quality source then 100 "backlinks from anywhere".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When creating a sub-domain, does that sub-domain automatically start with the DA of the main domain?
We have a website with a high DA and we are considering sub-folder or sub-domain. One of the great benefits of a sub-folder is that we know we get to keep the high DA, is this also the case for sub-domains? Also if you could provide any sources of information that specify this, I can't see to find anything!
Intermediate & Advanced SEO | | Saba.Elahi.M.0 -
Cleaning up a Spammy Domain VS Starting Fresh with a New Domain
Hi- Can you give me your opinion please... if you look at murrayroofing.com and see the high SPAM score- and the fact that our domain has been put on some spammy sites over the years- Is it better and faster to place higher in google SERP if we create a fresh new domain? My theory is we will spin our wheels trying to get unlisted from alot of those spammy linking sites. And that it would be faster to see results using a fresh new domain rather than trying to clean up the current spammy doamin. Thanks in advance - You guys have been awesome!!
Intermediate & Advanced SEO | | murraycustomhomescom0 -
Move to new domain using Canonical Tag
At the moment, I am moving from olddomain.com (niche site) to the newdomain.com (multi-niche site). Due to some reasons, I do not want to use 301 right now and planning to use the canonical pointing to the new domain instead. Would Google rank the new site instead of the old site? From what I have learnt, the canonical tag lets Google know that which is the main source of the contents. Thank you very much!
Intermediate & Advanced SEO | | india-morocco0 -
Country Code Top Level Domains & Duplicate Content
Hi looking to launch in a new market, currently we have a .com.au domain which is geo-targeted to Australia. We want to launch in New Zealand which is ends with .co.nz If i duplicate the Australian based site completely on the new .co.nz domain name, would i face duplicate content issues from a SEO standpoint?
Intermediate & Advanced SEO | | jayoliverwright
Even though it's on a completely separate country code. Or is it still advised tosetup hreflang tag across both of the domains? Cheers.0 -
Backlinks from old domain
Hi, We have gone through a change of company brand name including a new domain name.
Intermediate & Advanced SEO | | Agguk
We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results. My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references. Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ? ...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary? I should mention that the old brand name actually includes our most important keyword but the new brand name does not. Thanks!0 -
How to avoid Google penalties being inherited when moving on with a new domain?
Looking for SEOs who have experience with resetting projects by migrating on to a new domain to shed either a manual or algorithmic penalty. My questions are: For algorithmic penalties, what is the best migration strategy to avoid inheriting any kind of baggage? 301, 302, establish no connection between the two sites? For manual penalties, what is the best migration strategy to avoid inheriting any kind of baggage? 301, 302, establish no connection between the two sites? Any other input on these kind of reset projects is appreciated.
Intermediate & Advanced SEO | | spanish_socapro0 -
Redirect ruined domain to new domain without passing link juice
A new client has a domain which has been hammered by bad links, updates etc and it's basically on its arse because of previous SEO guys. They have various domains for their business (brand.com, brand.co.uk) and want to use a fresh domain and take it from there. Their current domain is brand.com (the ruined one). They're not bothered about the rankings for brand.com but they want to redirect brand.com to brand.co.uk so that previous clients can find them easily. Would a 302 redirect work for this? I don't want to set up a 301 redirect as I don't want any of the crappy links pointing across. Thanks!
Intermediate & Advanced SEO | | jasonwdexter0 -
How long until you see results?
How long does it typically take for SEO efforts to materialize? We recently performed a complete website redesign (new site, and am wondering how long we should wait until we analyze the results and possibly change our seo/keyword strategy?
Intermediate & Advanced SEO | | tdeboer0