Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Email campaigns. Should I link to my blog or to my site?
-
I have a client for who we write and post a daily blog article. The articles are optimized and linked to particular targeted content on his top level site. Now we are going to start e-marketing to his 3000+ website users to announce inventory changes and specials.
My question is (from a SE standpoint) are we better off linking the e-mail content to the blog and introducing people to the blog (but adding an additional step for getting to the new inventory. Or are we better off putting a link in the HTML E-mail letter that we send out to both the blog and separately to the inventory section?
Just to clarify, we wonder if the search engines would provide some additional authority for the extra blog traffic and thereby build the overall score of the blog & site. We are looking at the e-mail campaigns as a potential opportunity to impact SE scores not just awareness of new inventory.
Thanks everyone!
-
Is the email content bragging about your inventory or your blog?
If inventory then link to it.... if blog then link to it.... if both then link to both.
Just so you know... google does not care about links in email messages and I doubt that they will be counting the traffic from that source.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hello, our domain authority dropped significantly overnight from 37 to 29\. We have been building good links from high DA pages and producing quality, regular content.
Hello, our domain authority dropped significantly overnight from 37 to 29. We have been building good links from high DA sites and producing regular, good quality content. Anyone able to offer any ideas why? Thanks
Reporting & Analytics | | ProMOZ1231 -
Www.googleadservices.com/pagead/conversion_async.js what is this url doing on my site?
Hello Guys, I am using google tagmanager and i have configured adwords in tag manager now what i find is that this link - www.googleadservices.com/pagead/conversion_async.js showing on my homepage not in view source but when i do inspect element at that time it appears. So do you think after using google tag manager still i need to use the given link? Thanks, Raghu
Reporting & Analytics | | raghuvinder0 -
Difference between External Followed Links and Total External Links?
Hello, could someone please elaborate on what is meant by "External Followed Links" vs. "Total External Links"? Does "External Followed Links" mean the number of links that are generating traffic to the site? Or is there some other way to conceptualize it? Any help would be appreciated! Thank you in advance.
Reporting & Analytics | | lincolndigitalgroup1 -
Links On Expired Domains
Does anybody know if a link on an expired domain affects your SEO? I'm just asking because the SEO agency we used before used to create websites and then link to our company - very spammy. We have since ditched this agecny, however they wanted an extortionate amount to remove these links. Therefore, we decided to wait until these domains expired and then the links wouldn't exist. However, I am now completing a link audit and some of these sites are still appearing in the results (obtained from Link Research Tools) but I cannot access the links because the domains have expired. Can anyone help?
Reporting & Analytics | | AAttias0 -
Does a Manual Penalty Affect Other Sites in Same GA Account
Hello Mozzers, I was a bit foolish a couple of years back when first getting into the game, and employed a dodgy agency to do some SEO for me on some sites. Fast forward to this year, and the two sites in my Google Analytics account have been hit with a manual penalty. I decided to ditch the websites and move on, so removed them from my GA account, webmaster tools etc and will simply let them die a death. My question is, do you think this would affect how easy it would be to rank other websites within my GA account? Does anybody have any views on this? Thanks!
Reporting & Analytics | | Marc-FIMA0 -
Lost rankings after disavowing links
About two months ago, I received an unnatural inbound links message from Google. Then I disavowed 58 (the worst ones) and now I can see that right after the date I submitted my disavow file I'm losing rankings. What would you suggest? I don't really want to revoke my disavow file because it has totally bad links. I have this idea to build 58 links from high quality sites (instead of the 58 I disavowed). Do you think it'll work faster (if at all) or I just need to remove my disavow file?
Reporting & Analytics | | VinceWicks0 -
Google Analytics VS target="_blank" internal links: How much wrong is it?
I am working on an e-commerce website, and our CEO is sure that having target="_blank" in internal search result is boosting the conversion (not sure, but it's not an issue at the moment). The problem is that Google Analytics sees all URLs visited from search results as entrances/direct visits, hence the Booking Funnel Tracking does not work as it was supposed to. Is there any way to recover the tracking? Or we shall get the rid of target="_blank" attribute?
Reporting & Analytics | | apartmentGin0 -
Stats show /blog/wp-cron.php at the top. What is it?
Hi, I have worked with websites for years but have no clue when it comes to Wordpress. We have our main website and then a Wordpress blog running in a subfolder that is only about a year old. The blog has only 7 posts so you can see how small it is vs main website with 200 pages. Usually our main index page of the site is at the top of the stats with the most views and this page /blog/wp-cron.php is about 30% lower. Now suddenly over the last month this page has jumped to the top and accessed almost as much as the home page of the site. We took a big hit with the latest Google Update so we are tyring to determine if there is anything technical in our site that has caused an issue. Thanks in advance Force7
Reporting & Analytics | | Force70