• ramc-7JcUnB

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Enhance Keyword Discovery with Bulk Analysis
          Moz Pro

          Enhance Keyword Discovery with Bulk Analysis

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Link Building
        4. Should I 301 Redirect The index.html Page?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Should I 301 Redirect The index.html Page?

        Link Building
        3
        3
        1375
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • umtmedia
          umtmedia last edited by

          Hello,

          As an experiment I am trying to work with an SBI site but am noticing index.html is being forced on me as the homepage.

          As I understand it's good practice to 301 redirect the index.html page to the to the actual home page. Can someone please confirm that I am right in thinking this?

          Here is an example:

          http://www.anguilla-beaches.com/index.html
          http://www.anguilla-beaches.com/

          According to yahoo 773 links are pointing to the index.html page and 771 links are pointing to the / page.

          I'm sure Google knows that these are the same pages and does not consider them as duplicate but surely the index.html page should be redirected right? am I going mad here?

          Now if we look at this site:

          http://www.jugglenow.com the homepage has 198 links according to yahoo
          http://www.jugglenow.com/index.html this page also has 198 links? now I am confused, are these 2 the same page?

          On this page:

          http://www.jugglenow.com/juggling-balls.html notice how there is no link to the actual homepage but there is a link to the index.html page.

          Am I missing something here because I can't figure it out, surely there should be just 1 homepage without a index.html page.

          Any help would be appreciated

          1 Reply Last reply Reply Quote 0
          • RyanKent
            RyanKent last edited by

            The most important factor is to ensure only one URL is available for each page. You should not present the same page through both the /index.html and / URLs. Pick one.

            My strong preference is to use the simple / URL as "index.html" does not offer any value to users nor search engines. It just makes the URL longer and more cluttered.

            I'm sure Google knows that these are the same pages and does not consider them as duplicate ...

            Not true. On your site you may choose to offer the same content via /index.html and /, but another site could choose to present completely different content on those pages. You are offering two unique URLs, your content is duplicated and that can cause multiple issues. Duplicate content is an issue and a division of your links is another issue.

            The simple fix is to design your site from the beginning to only offer a / page and not a index.html page. If you have an existing site where this is an issue, use the 301 redirect to fix the problem.

            1 Reply Last reply Reply Quote 1
            • AlanMosley
              AlanMosley last edited by

              Go ahead nad 301, SE see it as a canonical as index,html is not always the default page. make sure you dont have any internal links point t the .html, of you will leak link juice though the 301 un-necessary.

              doing a 301 should consolidate you link juice.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Leviiii

                slug Link redirect to subdomain?

                redirect subdomain link building

                Hi !
                Im Levi new here and new in the world of SEO, please dont judge if my questions are silly. Back on the days when the site was built we thought it is a good ideea to have subdomains that together with the domain name represent our main keywords.
                ex. https://stansted.tonorwich.uk, https://heathrow.tonorwich.uk, https://luton.tonorwich.uk, https://gatwick.tonorwich.uk. There is content on this subdomains, would it make any difference from SEO perspective if we create slugs that redirect to these subdomains? for example creating https://tonorwich.uk/taxi-minibus-vip-tesla-norwich-to-stansted that redirects to https://stansted.tonorwich.uk ? Or better create these slugs with slightly different content?
                Any ideeas would be appreciated.
                Thanks in advance!

                Link Building | | Leviiii
                0
              • Melissacarter

                How to create link from google redirect?

                I have seen redirect links from google but not sure how to create one. Please guide if anyone knows the answer. Example: https://images.google.cv/url?q=https://a-moz.groupbuyseo.org

                Link Building | | Melissacarter
                5
              • Wagster

                Should I target two pages for the same keyword, but two different intents?

                When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company. We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people. I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?

                Link Building | | Wagster
                0
              • jeremyethier

                Should my backlinks point to my home page or to internal article pages?

                Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks

                Link Building | | jeremyethier
                0
              • JABacchetta

                Homepage Vs. Inner Page Backlink Building?

                If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?

                Link Building | | JABacchetta
                0
              • vanplus

                What's more important page authority Vs domain authority?

                Hello everyone, I am fairly new to SEO so I'm still trying to get my head round everything, I am currently looking into some back links .. well looking at competitor's back links to copy. I was just wondering what's more important page authority or domain authority? So for example if a page has a page authority of 50 and a domain authority of 10 is that better than if a page have page authority 10 and a domain authority of 50. Thanks so much in advance!

                Link Building | | vanplus
                1
              • adam2012

                Getting my crunchbase page to rank in au search engines

                Hi, what can I do to make google think this is an Australian page? http://www.crunchbase.com/company/adserve-digital-signage Link to it from .com.au domains?
                Put my address in on the page as Australia? Is there any other ofpage things that could be done? I would like it to rank for "Digital Signage" Thanks

                Link Building | | adam2012
                0
              • vibelingo

                Hubpages and Page authority

                Hi, I've created a Hubpage awhile back and I see the url has a page authority over 50. How much does Domain authority influence page authority? The url has only 3 (registered) backlinks, so I cannot see an obvious explanation why. I understand that Hubpages was one of the sites that "took a hit" with the Panda update, but it has a domain authority of 84...

                Link Building | | vibelingo
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.