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        4. How to Target Keyword Permutations

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        How to Target Keyword Permutations

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        • ATMOSMarketing56
          ATMOSMarketing56 Subscriber last edited by

          I have a client that wants to rank for a keyword phrase that has many permutations..

          ex. "Alaska Hill Country Resort", "Hill Country Resort Alaska", "Hill Country Alaska Resort"

          But I'm wondering if I should target these all on the same page or not.

          I'm assuming all of these permutations are actually valid searches because I did my keyword research for 'exact match' keywords and got results like this.. (let me know if I'm missing something here, or if this sounds right)

          • [Alaska Hill Country Resort] - 230 Local Searches
          • [Hill Country Resort Alaska] - 140 Local Searches
          • [Hill Country Alaska Resort] - 30 Local Searches

          The phrase we're targeting is their main keyword phrase, so I've chosen their home-page as the page to rank for this phrase.

          My thought is to optimize for the most popular phrase (ex. "Alaska Hill Country Resort"), and sprinkle in the other phrases throughout the copy. Next I would run a link-building campaign targeting the main phrase first.. then the next phrase, and so on, so that my anchor text is more heavily focused on the more popular terms, but I would also make sure to include the less popular terms.

          Do you think this is the best way to go about this? Do I really need to make individual pages for each of the permutations, or is it okay to target them all on one page since they are essentially the same keyword?

          1 Reply Last reply Reply Quote 0
          • katemorris
            katemorris last edited by

            Wow you are easy. You've got it right, there is no reason to make different landing pages for each of these terms. Your plan is correct.

            1 Reply Last reply Reply Quote 2
            • katemorris
              katemorris @ATMOSMarketing56 last edited by

              Not sure but I'm on the question now, give me just a bit and I'll see if I can help.

              1 Reply Last reply Reply Quote 0
              • ATMOSMarketing56
                ATMOSMarketing56 Subscriber last edited by

                Did I stump the moz community?

                katemorris 1 Reply Last reply Reply Quote 0
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