Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it ok to use the H1 tag for bullet points?
- 
					
					
					
					
 Our search results page doesn't have a typical H1 tag because adding a true header would take up space unnecessarily. Therefore, we've assigned the h1 tag to be the breadcrumb. As filters are applied, the breadcrumb grows to include these filters. This breadcrumb is coded as bullet points, even though they're not the typical style of bullet points. Here's a screenshot: http://screencast.com/t/AjGC9iAYR3 For example, the breadcrumb: Home >> NYC Social Media Classes >> Adult >> Manhattan is currently coded as: | | 
 | | * class="first"><a <span="">href</a><a <span="">="</a>/">Home |
 | | * <a <span="">href</a><a <span="">="</a>/nyc/classes/social-media/age-adults/neighborhood-manhattan" class="Selected">Search results |
 | | |
 | | |
 | | id="cat_social-media" type="checkbox" checked onclick="setCategory('social-media')" /> |
 | | # style="font-size: 12px; display: inline;">NYC Social Media Classes |
 | | <label <span="">for</label>="cat_social-media"> |
 | | |
 | | |
 | | |
 | | <nobr>id="age_adults" type="checkbox" checked onclick="setAge('adults')" /><label <span="">for</label>="age_adults">Adults</nobr> |
 | | |
 | | |
 | | <nobr>id="nbhd_manhattan" type="checkbox" checked onclick="setNeighborhood('manhattan')" /><label <span="">for</label>="nbhd_manhattan">Manhattan</nobr> |
 | | |
 | | |Right now that H1 tag just relates to 'NYC Social media classes', but we'd like to expand it to include both 'Manhattan' & 'Adults' - would that be ok? And if so, would it be better to put the tag before and after the - tag?
 
- 
					
					
					
					
 Thanks Mat for your reply. Why do you think the markup is horrible? 
- 
					
					
					
					
 I doubt it would harm you, but it is a bit unorthodox. Why not make the table header a header tag? I'd argue with the "take up space unnecessarily" point a little. Headers aren't just for SEO (their SEO impact is probably pretty small these days) - they're for visitors. If these pages get direct visits (including from search), a prominent header can really help people know their on the right path. Breadcrumbs are great for people who are already on your site and have a sense of it, but they're too small and complex for that 5-second test of "Am I in the right place?" 
- 
					
					
					
					
 Ick - horrible markup. If you are choosing the HTML element based on spacing then you probably need to look at your CSS. I've never seen an H tag used in this way before, it is certainly an original approach. I don't think it'll kill you, but I'd avoid it if you can. I would say that a bullet list is a more correct element for those breadcrumbs. I suspect that the thought process is along the lines of making them H1 will lend greater weight to them. It won't really work in that manner so you will probably be better served with code that is more "correct". 
- 
					
					
					
					
 You should keep the H1 tag to only one per page and make the other headings H2. Change the sizing of the H1 bullet to slightly bigger than the rest of the text on the page. 
Browse Questions
Explore more categories
- 
		
		Moz ToolsChat with the community about the Moz tools. 
- 
		
		SEO TacticsDiscuss the SEO process with fellow marketers 
- 
		
		CommunityDiscuss industry events, jobs, and news! 
- 
		
		Digital MarketingChat about tactics outside of SEO 
- 
		
		Research & TrendsDive into research and trends in the search industry. 
- 
		
		SupportConnect on product support and feature requests. 
Related Questions
- 
		
		
		
		
		
		Missing H1 headings
 Hi, On-Page Optimization | | Colin12
 I have an enquiry in relation to missing H1 headings. I am getting a number of these errors reported for collection pages where I am using a full width banner image at the top of the page with no visible description underneath. In these circumstances is it advisable to somehow include a H1 heading or can I ignore it? https://osullivanspharmacy.ie/collections/deep-heat0
- 
		
		
		
		
		
		Duplicating words in the page title OK?
 Im finding a site with lots of duplicated words in the title tags, I have always avoided doing this in the past, Is there any penalty for having a word repeated twice in the title, indeed is there a benefit from having it twice, IM assuming not On-Page Optimization | | Donsimong
 For example: Marketing Services in Milton Keynes | Our Services | TFA
 https://www.t-f-a.co.uk/services the word service is repeated twice, in my opinion this is of no benefit at all and is better rewritten to remove the duplication1
- 
		
		
		
		
		
		Issues with Multiple H1 tags on homepage?
 Hi folks, My homepage has 3 identical H1 tags due to the fact that I have had to create individual hero images (with headings) for desktop, tablet and mobile. I couldn't get my theme to display the layout in exactly the way I wanted on each device without doing a specific hero image and tag for each device type. Does this have a major impact on my SEO? Thanks, On-Page Optimization | | Veevlimike
 Mike.0
- 
		
		
		
		
		
		I have a site with jokes. What schema markup could I use?
 My site is about jokes. I wonder what schema markup could I use to be more visible in the search results. On-Page Optimization | | MichaelJanik0
- 
		
		
		
		
		
		Multiple menu items pointing to same page
 I have an automotive dealer as a client. The primary nav has a finance menu item, which (of course) points to the finance related pages. He just requested that I add a finance link item, as child menu items, under the new and used car nav items. Now, this is wrong for a host of reasons, what is the best way to communicate to this to him? I mean, I see this as a usability issue, it's wrong thematically, we would end up having 3 links pointing to the same page. Would this classify as dupe content? On-Page Optimization | | AfroSEO0
- 
		
		
		
		
		
		[HELP!] File Name and ALT Tags
 Hi, please answer my questions: 1. Is it okay to use the same keyword on both file name and alt tags when inserting an image? Example: File Name: buy-lego-online.jpg ALT tag: buy-lego-online Will it trigger Google Panda? Will I be penalized for that? Or the file name and alt tags should be different from each other? Because when inserting an image on Wordpress, the alt tags are always the same as the file name by default. 2. For example, I have 2 images in a page (same topic/niche) and I will put "cheap-lego-for-kids" and "best-lego-for-sale" as alt tags. Considering that I repeat the word "lego", is it considered keyword stuffing? Will I be penalized for that? Thanks in advance! On-Page Optimization | | bubblymaiko0
- 
		
		
		
		
		
		H1 Tags on Volusion Product Pages
 So I'm working with a client who has no heading tags on his site and I'm wondering if there is an ideal method to implementing these on the product pages specifically, as the wording I ideally want to specify is is the product title, which i can't really code with an H1. Has anyone run into this issue? If so, what was your solution? Also, how vital are these heading tags on the product pages, anyways? If the Volusion SEO expert could chime in, that would be much appreciated. Thanks everyone! On-Page Optimization | | BrandLabs0
- 
		
		
		
		
		
		Changing Link Title Tags & Backlinks
 On 4/19/12 I began changing the link title tags in an effort to further optimize my website. I thought they were excessively long and it would be beneficial to make them more concise. On 4/26/12 my website traffic began to fall drastically and I'm not sure if it is from google's penguin update or from changing the link title tags. I started looking into the sudden drop of traffic and realized that when I run the site explorer tool on all of the pages I changed, the URL is redirecting. It appears that the backlinks are not passing through to the new URL. Before I Changed the Link Title Tag: http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Professional-Hair-Clippers-s%2F102150.htm **After I Changed the Link Title Tag: ** http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Clippers-s%2F102150.htm So my questions are: The above example shows that the old title tag (www.beautystoponline.com/Andis-Professional-Hair-Clippers-s/102150.htm) has 43 backlinks and the new one (www.beautystoponline.com/Andis-Professiona-Hair-Clippers-s/102150.htm) has 0. Will the links eventually be attributed to the new URL. I understand that the user will still be directed to my website they click the any of the backlinks, but will the link juice pointing the old URL pass through the new one? Would it be better, in the long run, to continue optimizing the link title tags. On-Page Optimization | | BeautyStop0
 
			
		 
			
		 
			
		 
			
		 
					
				 
					
				 
					
				 
					
				 
					
				 
					
				 
					
				