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        4. Franchise sites on subdomains

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        • Webrevolve
          Webrevolve last edited by

          I've been asked by a client to optimise a a webpage for a location i.e. London.

          Turns out that the location is actually a franchise of the main company. When the company launch a new franchise, so far they have simply added a new page to the main site, for example:

          mysite.co.uk/sub-folder/london

          They have so far done this for 10 or so franchises and task someone with optimising that page for their main keyword + location.

          I think I know the answer to this, but would like to get a back up / additional info on it in terms of ranking / seo benefits.

          I am going to suggest the idea of using a subdomain for each location, example:

          london.mysite.co.uk

          Would this be the correct approach. If you think yes, why?

          Many thanks,

          1 Reply Last reply Reply Quote 0
          • Vizergy
            Vizergy @Webrevolve last edited by

            I completely agree.  I have had very similar projects.  Good luck!

            1 Reply Last reply Reply Quote 1
            • Webrevolve
              Webrevolve last edited by

              Hi Vizergy,

              Great answer.

              The root domain is strong, so I’d imagine the sub folders will get some benefit from this.

              Yes, it is one page-per franchise deal so I think the approach I’ll be taking is making sure each of these pages has its own unique content (and checking for duplicate site wide), targeted towards the locations target KW/Phrases.

              With a few decent links pointing to each location page, and indeed the domain, I think will both benefit.

              Vizergy 1 Reply Last reply Reply Quote 0
              • Vizergy
                Vizergy last edited by

                Hi Michael,

                From my experience a sub-domain isn’t going to benefit much from the main site’s authority therefore needing a major link building campaign of its own.  I would say, if this is going to be a one page per franchise project rather than multiple pages of content, you might be better off with the sub-folder. That would allow the page to benefit more from the authority the main site has already gained.

                I am not saying you won’t need to build links but I believe the necessary work would be less.

                My two cents 🙂  Cheers

                1 Reply Last reply Reply Quote 1
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