Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Multiple IPs (load balancing) for same domain
-
Hello,
I'm considering moving our main website to a multiple servers, perhaps in multiple different datacenters and use a DNS round robin load balancing by assigning it 4 different IP addresses (probably from 4 different C classes).
example:
ourdomain.com A 1.1.1.1
ourdomain.com A 2.2.2.2
ourdomain.com A 3.3.3.3
ourdomain.com A 4.4.4.4Every time you ping the domain you will get a response from another IP of the group.
Therefore search engines will see a different IP each time they scan the site.
We have used the main IP for our website for past 6 years without changing it. We have a quite good SEO in our niche which I don't want to loose of course.
My question is, will adding more IPs to the domain affect any how on the ranking ? What is the suggested way to do it anyway? What is recommended to do before and after?
Thanks for you attention and help in advance.
Dmitry S.
-
No way. Google may care about DNS repoints, but that's something else entirely.
Google barely cares about shared IPs and 'bad neighborhoods' at this point - so I doubt the IP address matters. Plus, we have several clients using hardware load balancers that do exactly what you describe, and it doesn't hurt them.
-
As far as I know (according to what my colleagues opinions) rank is also linked somehow to the IP address, and from what i've been told, it takes some time until Google learns a new IP address and return the rank to the domain/page.
-
SEO is linked to your domain name, not the IP address. Think of these two scenarios.
1: You move your website hosting company. Your website obviously will get a new IP. Google has stated that this does not affect your SEO.
2: You have your domain hosted on shared hosting. There would then be thousands of sites with the same IP. You clearly don't all share the same SEO values.
-
We work with load balancing a lot using multiple IPs - there are no issues SEO wise however you must be certain that those IPs, in the past, didn't got associated with spam or are on any black lists from previous users as in this case you can get a red flag for bad neighborhood.
In my personal experience this is the only down side - if this is ok - there is no reason for concern - only good things can happen.
Hope it helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting from a "bad" domain "infect" the new domain?
Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.
Intermediate & Advanced SEO | | gaiaslastlaugh0 -
Does having multiple Domain aliases hurt SEO rank ?
Our company having multiple domain aliases (DIfferent TLD) like example.com, .net, .org, .club, .win to one site (Same Content). We do this because our country ISP is blocking a few of the domain aliases. Question: Does this hurt the SEO rank? What approach is the best for us to gain SEO Rank?
Intermediate & Advanced SEO | | missionunpossible0 -
Duplicate content due to parked domains
I have a main ecommerce website with unique content and decent back links. I had few domains parked on the main website as well specific product pages. These domains had some type in traffic. Some where exact product names. So main main website www.maindomain.com had domain1.com , domain2.com parked on it. Also had domian3.com parked on www.maindomain.com/product1. This caused lot of duplicate content issues. 12 months back, all the parked domains were changed to 301 redirects. I also added all the domains to google webmaster tools. Then removed main directory from google index. Now realize few of the additional domains are indexed and causing duplicate content. My question is what other steps can I take to avoid the duplicate content for my my website 1. Provide change of address in Google search console. Is there any downside in providing change of address pointing to a website? Also domains pointing to a specific url , cannot provide change of address 2. Provide a remove page from google index request in Google search console. It is temporary and last 6 months. Even if the pages are removed from Google index, would google still see them duplicates? 3. Ask google to fetch each url under other domains and submit to google index. This would hopefully remove the urls under domain1.com and doamin2.com eventually due to 301 redirects. 4. Add canonical urls for all pages in the main site. so google will eventually remove content from doman1 and domain2.com due to canonical links. This wil take time for google to update their index 5. Point these domains elsewhere to remove duplicate contents eventually. But it will take time for google to update their index with new non duplicate content. Which of these options are best best to my issue and which ones are potentially dangerous? I would rather not to point these domains elsewhere. Any feedback would be greatly appreciated.
Intermediate & Advanced SEO | | ajiabs0 -
How can I prevent duplicate pages being indexed because of load balancer (hosting)?
The site that I am optimising has a problem with duplicate pages being indexed as a result of the load balancer (which is required and set up by the hosting company). The load balancer passes the site through to 2 different URLs: www.domain.com www2.domain.com Some how, Google have indexed 2 of the same URLs (which I was obviously hoping they wouldn't) - the first on www and the second on www2. The hosting is a mirror image of each other (www and www2), meaning I can't upload a robots.txt to the root of www2.domain.com disallowing all. Also, I can't add a canonical script into the website header of www2.domain.com pointing the individual URLs through to www.domain.com etc. Any suggestions as to how I can resolve this issue would be greatly appreciated!
Intermediate & Advanced SEO | | iam-sold0 -
Changing domain for a magento store
Hi all, wondering if i could gather some views on the best approach for this please... We currently have a magento site up with about 150,000 pages (although only 9k indexed in Google as product pages are set to no index by default until the default manufacturer description has been rewritten). The indexed pages are mainly category pages, filtering options and a few search results. While none of the internal pages have massive DA - seem to average about 18-24 which isn't too bad for internal pages, I guess - I would like to transfer as much of this over to the new domain. My question is, is it really feasible to have an htaccess with about 10,000 301 redirects on the current domain? The server is pretty powerful so could probably serve the file without issue but would Google be happy with that? Would it be better to use the change url option in WMT instead. Ive never used that so not sure how that would work in this cause. Would it redirect users too? As a footnote, the site is changing because of branding reasons and not because of a penalty of the site. Thanks, Carl
Intermediate & Advanced SEO | | daedriccarl0 -
Is .ME domain is effective in SEO ?
I am always listening about TLD. com. org .net but what about the .me domain. Can this will be effective in SEO. Can i able to beat down my competitors, if i choose .me . I also have a .com or other TLD option but if i am making my name than .me is for me but i need your suggestion for the seo purpose. Is there really domain affective in term of SEO.
Intermediate & Advanced SEO | | pnb5670 -
Using pictures from another domain
We are building several sites for several clients which will be using images from the manufacturer. Our dev team wants to insert the manufacturer's url for the images, instead of actually downloading the image and hosting on our server. There are thousands of images, so downloading images to our server will be time consuming, so we are looking for a shortcut.... however I'm concerned this will cause other issues. Is using manufactueresdomain.com/12345.jpg going to cause SEO issues? will this generate Google penalties? Since we are not able to control the image file name, we cannot optimize it. We will add Alt text and Title tag for each image, but the file name is random characters. How important is the file name for SEO?
Intermediate & Advanced SEO | | Branden_S0 -
Exact match domain names
Hello, Someone approached a client of mine to sell a exact match domain name for a very competitive and high converting keyword. Would this be of any use and what are the best tactics to employ if it is purchased? I was of the opinion that the 'power' of exact match domain names are dying fast but would be interested to hear what people with experience in this think and what they have done with them (i.e. set-up a website on that domain or re-directed it)? Thanks, Rikki
Intermediate & Advanced SEO | | RikkiD220