• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. How much to change to avoid duplicate content?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How much to change to avoid duplicate content?

        Technical SEO
        4
        7
        3301
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • ericmccarty
          ericmccarty last edited by

          Working on a site for a dentist.  They have a long list of services that they want us to flesh out with text.  They provided a bullet list of services, we're trying to get 1 to 2 paragraphs of text for each.

          Obviously, we're not going to write this off the top of our heads.  We're pulling text from other sources and trying to rework.

          The question is, how much rephrasing do we have to do to avoid a duplicate content penalty?  Do we make sure there are changes per paragraph, sentence, or phrase?

          Thanks!

          Eric

          1 Reply Last reply Reply Quote 0
          • ericmccarty
            ericmccarty @Thos003 last edited by

            Thanks, Thomas.

            1 Reply Last reply Reply Quote 0
            • ericmccarty
              ericmccarty @Syed1 last edited by

              Very good, thanks Syed.

              1 Reply Last reply Reply Quote 0
              • ericmccarty
                ericmccarty @AdoptionHelp last edited by

                Perfect, Ryan. Rand touched on what I was really after with this video.  We don't care if these couple of particular pages are indexed.  We're trying to build a local search presence for this client, so we'll do that with the rest of the site.  I was just worried that the rest of the site would be penalized if there was some dupe content on a page or two.  His example of the children's hospital licensing content applied to our case.

                1 Reply Last reply Reply Quote 0
                • Thos003
                  Thos003 last edited by

                  If it doesn't pass copyscape.com then it won't get past the search engines. It's best to hire a content writer, or have the businesses write their own content. Either way, checking copyscape is always a good idea.

                  ericmccarty 1 Reply Last reply Reply Quote 1
                  • AdoptionHelp
                    AdoptionHelp last edited by

                    Check out this video: http://www.seomoz.org/blog/whiteboard-friday-dealing-with-duplicate-content

                    It will give you a much more thorough answer than just a percentage of uniqueness. But if you want that kind of answer I mostly hear guesses between 20% - 40% unique content.

                    ericmccarty 1 Reply Last reply Reply Quote 2
                    • Syed1
                      Syed1 last edited by

                      Changes should be on deepest level - words/ phrases. Rephrasing alone is not enough if the words used are exactly same.

                      Also, to get most bang for SEO campaigns/ traffic, I'd try avoiding having content that is 're-written' from just 1 source. I would use many sources and sort of give a 'new take' on this newly merged comprehensive consolidated content piece.  As I mentioned in another post, this huge content piece with a "new take" leads to your article being considered original and unique, and it also adds to likelihood of it attractive a lot more links than just a re-written piece would.

                      ericmccarty 1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • SAIM_Marketing

                        Duplicate Content and Subdirectories

                        duplicate content subdirectory directories

                        Hi there and thank you in advance for your help! I'm seeking guidance on how to structure a resources directory (white papers, webinars, etc.) while avoiding duplicate content penalties. If you go to /resources on our site, there is filter function. If you filter for webinars, the URL becomes /resources/?type=webinar We didn't want that dynamic URL to be the primary URL for webinars, so we created a new page with the URL /resources/webinar that lists all of our webinars and includes a featured webinar up top. However, the same webinar titles now appear on the /resources page and the /resources/webinar page. Will that cause duplicate content issues? P.S. Not sure if it matters, but we also changed the URLs for the individual resource pages to include the resource type. For example, one of our webinar URLs is /resources/webinar/forecasting-your-revenue Thank you!

                        Technical SEO | | SAIM_Marketing
                        0
                      • megan.helmer

                        Recurring events and duplicate content

                        Does anyone have tips on how to work in an event system to avoid duplicate content in regards to recurring events? How do I best utilize on-page optimization?

                        Technical SEO | | megan.helmer
                        0
                      • AliMac26

                        Duplicate content and 404 errors

                        I apologize in advance, but I am an SEO novice and my understanding of code is very limited. Moz has issued a lot (several hundred) of duplicate content and 404 error flags on the ecommerce site my company takes care of. For the duplicate content, some of the pages it says are duplicates don't even seem similar to me. additionally, a lot of them are static pages we embed images of size charts that we use as popups on item pages. it says these issues are high priority but how bad is this? Is this just an issue because if a page has similar content the engine spider won't know which one to index? also, what is the best way to handle these urls bringing back 404 errors? I should probably have a developer look at these issues but I wanted to ask the extremely knowledgeable Moz community before I do 🙂

                        Technical SEO | | AliMac26
                        0
                      • kfallconnect

                        404 Error Pages being picked up as duplicate content

                        Hi, I recently noticed an increase in duplicate content, but all of the pages are 404 error pages. For instance, Moz site crawl says this page: https://www.allconnect.com/sc-internet/internet.html has 43 duplicates and all the duplicates are also 404 pages (https://www.allconnect.com/Coxstatic.html for instance is a duplicate of this page). Looking for insight on how to fix this issue, do I add an rel=canonical tag to these 60 error pages that points to the original error page? Thanks!

                        Technical SEO | | kfallconnect
                        0
                      • HiteshP

                        Duplicate content on job sites

                        Hi, I have a question regarding job boards. Many job advertisers will upload the same job description to multiple websites e.g. monster, gumtree, etc. This would therefore be viewed as duplicate content. What is the best way to handle this if we want to ensure our particular site ranks well? Thanks in advance for the help. H

                        Technical SEO | | HiteshP
                        0
                      • Jom

                        Duplicate Content and URL Capitalization

                        I have multiple URLs that SEOMoz is reporting as duplicate content.  The reason is that there are characters in the URL that may, or may not, be capitalized depending on user input. A couple examples are: www.househitz.com/Pennsylvania/Houses-for-sale www.househitz.com/Pennsylvania/houses-for-sale www.househitz.com/Pennsylvania/Houses-for-rent www.househitz.com/Pennsylvania/houses-for-rent There are currently thousands of instances of this on the site. Is this something I should spend effort to try and resolve (may not be minor effort), or should I just ignore it and move on?

                        Technical SEO | | Jom
                        0
                      • ocelot

                        Duplicate content problem from an index.php file

                        Hi One of my sites is flagging a duplicate content problem which is affecting the search rankings. The duplicate problem is caused by http://www.mydomain.com/index.php which has a page rank of 26 How can I sort the duplicate content problem, as the main page should just be http://www.mydomain.com which has a page rank of 42 and is the stronger page with stronger links etc Many Thanks

                        Technical SEO | | ocelot
                        0
                      • vforvinnie

                        Block Quotes and Citations for duplicate content

                        I've been reading about the proper use for block quotes and citations lately, and wanted to see if I was interpreting it the right way.  This is what I read: http://www.pitstopmedia.com/sem/blockquote-cite-q-tags-seo So basically my question is, if I wanted to reference Amazon or another stores product reviews, could I use the block quote and citation tags around their content so it doesn't look like duplicate content?  I think it would be great for my visitors, but also to the source as I am giving them credit.  It would also be a good source to link to on my products pages, as I am not competing with the manufacturer for sales.  I could also do this for product information right from the manufacturer. I want to do this for a contact lens site.  I'd like to use Acuvue's reviews from their website, as well as some of their product descriptions.  Of course I have my own user reviews and content for each product on my website, but I think some official copy could do well. Would this be the best method?  Is this how Rottentomatoes.com does it?  On every movie page they have 2-3 sentences from 50 or so reviews, and not much unique content of their own. Cheers, Vinnie

                        Technical SEO | | vforvinnie
                        1

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.