Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Changing Servers + Effect on SEO
-
Hi,
I am currently with a very slow server. Our website takes quite a while to load, FTP is very slow and content changes with Wordpress are slow because even the database connection takes a lot of time.
However, my website ranks very well. Traffic has doubled in the last year. Our domain has been registered with this company for over 10 years. I am wondering if changing to a different hosting provider would have an effect on my rankings due to the change in IP.
-
It's not my website, it's the server but thanks for the advice!
-
I second that. You need to look into optimizing your website. In most cases it's not a server/hosting company issue. Check their main website or other sites on the same server / IP and see if they have the same issue as yours. But to directly answer your question, no it would not impact as long as the country of the hosting company stays the same. I hope that helps.
-
I use WP Super Cache but it hasn't helped.
-
Like the other responses said, moving servers or hosting companies won't affect your rankings or search performance. That is assuming everything else stays the same during the move obviously.
EGOL's response is right though - it may not be the fault of the host. Have you talked to your host about the server? Many times there are configuration changes that can speed things up, especially if you are on a dedicated or VPS environment.
When it comes to your code, since you are in WordPress, have you tried the Super Cache plugin? I've had success with this to help speed up WP sites, even on slow, shared hosting environments. Here is a link to that: http://wordpress.org/extend/plugins/wp-super-cache/
The other tool I've had some luck with when it comes to load issues is Cloud Flare. You might want to check that out as well. Here is the link to that: http://www.cloudflare.com/
-
If you simply move a site from Server A to Server B or from Hosting Company A to Hosting Company B there should be no change in your rankings.
Sometimes slowness is not the fault of the server or the host. There are lots of things that you can do to speed up your site. These include: optimizing images, removing code bloat, caching pages on the server, reducing the number of files called per page, and much more.
We cut average load time by nearly two seconds per page by doing the above.
If you are calling in widgets, images or data from other domains they can really add to your load time.
-
Hi Mango Man,
If your hosting provider is in the same country there shouldn't be any negative affects as long as you do the technical part right.
I've moved sites more times than I can remember and never seen any negative affects.
I've attached a video from Matt Cutts explaining this.
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Server update to ipv6, SEO consequences
Hi all, I read the article from 2014 on MOZ regarding ipv6.
Intermediate & Advanced SEO | | AdenaSEO
https://a-moz.groupbuyseo.org/blog/ipv6-cblocks-and-seo Our technical department is about to change our server from ipv4 to ipv6.
Are there any things we have to consider regarding SEO / rankings / duplicate content etc.. with this transition? I hope you have a little spare time to answer this question. Regards,
Tom1 -
Will changing category URLs on site hurt SEO?
Hi Moz Community, We're looking to replace some URLs on our Wordpress site and I want to make sure we won't hurt our SEO with the changes. The site is lushpalm.com When we originally launched our site we created pages (which are linked to in our main menu) to essentially display our categories. We did this as a workaround because we didn’t like the URL to have the word “category” in it. Now we would like to make some changes and we want to make sure we’re not going to hurt our SEO in any way by accidentally duplicating content or otherwise. We want to fix our structure and now link to our category pages from our main menu, BUT we want to change the URL of the category page so that it doesn’t have “category” in it, essentially renaming it the name of the page currently linked to in our main menu. So basically, the category lushpalm.com/category/surf-trips, would be renamed with the URL lushpalm.com/surf-trips and the current page that is at lushpalm.com/surf-trips would be therefore replaced. My questions are: If we did this, would that mean that the previous “lushpalm.com/category/surf-trips” would cease to exist? Or is there some imprint of that out on the web? And if it is then would it re-direct to the new page? Would replacing the current page URL with a category hurt our current SEO in any way? Would this change cause any duplicate pages somehow? Thanks so much for your help!
Intermediate & Advanced SEO | | TaraLP1 -
Do Page Anchors Affect SEO?
Hi everyone, I've been researching for the past hour and I cannot find a definitive answer anywhere! Can someone tell me if page anchors affect SEO at all? I have a client that has 9 page anchors on one landing page on their website - which means if you were to scroll through their website, the page is really really long! I always thought that by using page anchors instead of sending users through to a dedicated landing page, ranking for those keywords makes it harder because a search spider will read all the content on that landing page and not know how to rank for individual keywords? Am I wrong? The client in particular sells furniture, so on their landing page they have page anchors that jump the user down to "tables" or "chairs" or "lighting" for example. You can then click on one of the product images listed in that section of the page anchor and go through to an individual product page. Can anyone shed any light on this? Thanks!
Intermediate & Advanced SEO | | Virginia-Girtz1 -
CDN for SEO (or not)?
Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!
Intermediate & Advanced SEO | | seoman101 -
Is .ME domain is effective in SEO ?
I am always listening about TLD. com. org .net but what about the .me domain. Can this will be effective in SEO. Can i able to beat down my competitors, if i choose .me . I also have a .com or other TLD option but if i am making my name than .me is for me but i need your suggestion for the seo purpose. Is there really domain affective in term of SEO.
Intermediate & Advanced SEO | | pnb5670 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | | Gordian0 -
Server Migration, Does it effect SEO?
About to go through a server migration. My intitial thought is that a change in servers shouldn't really change my rankings. But I've heard rumors... Can a server migration change rankings? Why?
Intermediate & Advanced SEO | | Thos0030 -
Is there any negative SEO effect of having comma's in URL's?
Hello, I have a client who has a large ecommerce website. Some category names have been created with comma's in - which has meant that their software has automatically generated URL's with comma's in for every page that comes beneath the category in the site hierarchy. eg. 1 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/ eg. 2 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/action-and-adventure/ etc... I know that URL's with comma's in look a bit ugly! But is there 'any' SEO reason why URL's with comma's in are any less effective? Kind Regs, RB
Intermediate & Advanced SEO | | RichBestSEO0