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        4. Is there an ideal ratio of keyword difficulty to search volume?

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        Is there an ideal ratio of keyword difficulty to search volume?

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        • AdviceElle
          AdviceElle last edited by

          I used the keyword research tool to pull data on potential keywords, the report returns a percentage to represent the competition and difficulty of a keyword. Is there an ideal ratio of percent difficulty to search volume

          1 Reply Last reply Reply Quote 0
          • DougRoberts
            DougRoberts @AdviceElle last edited by

            Google Webmaster tools will tell your the click through rate from the SERPS and Google Analytics can be used to measure the conversion rate. You'll need to define your site goal and think about how visitors move through your site from their landing page to your site goal pages.

            1 Reply Last reply Reply Quote 0
            • AdviceElle
              AdviceElle @DougRoberts last edited by

              Thank you. Do you know of any good tools to measure the conversion rate or click thru rate of keyword?

              DougRoberts 1 Reply Last reply Reply Quote 0
              • DougRoberts
                DougRoberts last edited by

                No, there's no ideal ratio as such and it's always a good idea to look beyond the headline numbers, especially the relevance of the pages being returned in the SERPS.

                You're looking for good volumes of search traffic with as little competition as possible. While those large traffic numbers for highly competitive keywords may look attractive, you may be better off targeting less competitive keywords with smaller amounts of traffic.

                Think of it this way a large slice of a small pie is going to be better than just crumbs from a large pie.

                However there are other factors to consider beside just traffic and difficulty. You also need to think about user intent, relevance to content / brand / offering and once you start getting some traffic the conversion rate.

                AdviceElle 1 Reply Last reply Reply Quote 0
                • SEODinosaur
                  SEODinosaur last edited by

                  Competition difficulty level only shows sites on first pages SERPs. For example: If wiki is up there it throws the number off or just makes it look way more challenging.

                  Is there an ideal ratio of percent difficulty to search volume?

                  No there is not. There are plenty of keywords out there with huge traffic volume and no competition. For the most part profitable keywords are more challenging.

                  1 Reply Last reply Reply Quote 0
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