Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unique Domains vs. Total Links?
-
At what point is there diminishing returns from getting multiple links from one website?
Edit: To clarify, when doing competitor research I come across lots of sites that have say 500 linking domains with 5000 total links. When setting goals and calculating the types of links I should go after, I'm not certain which number is the one actually helping the site to rank.
-
I'd agree with EGOL. Our goal is always to get more domains.
I would argue that having a domain is like having 1 fan. Having multiple links from the same domain is like that same fan saying different things about you. The first complement is usually the best, but after that, you know s/he's a fan and so you listen to the 2nd, 3rd and additional complements less so.
-
That is a good point!
On that though, what would the more preferable placements be for a multiple link situation? I would say it would be better to have multiple links in the content area as opposed to multiple links in the footer. Or, do you think a distribution of links would be better...for example, one link in the content and another in the footer?
-
To add, is the link in the first couple of paragraphs, the middle, or the end of a document? Or is it in the sidebar, footer, or top menu bar of a site? Common sense can tell you which of these have more impact.
-
I would say it depends on what the website is and the nature of the links.
Are the multiple links all on the same page or are they on several different pages of the site? Getting links on many different pages of a website would be more beneficial than getting multiple links on the same page.
What about the placement of the link to your website? Is it just a link in the directory or is the link part of a highly relevant blog post? Multiple links inside a relevant blog post can continue to add value if those links go to different pages of your website.
Also, it is worth considering if it is a high authority or low authority website. If it is a high authority site, then multiple links would be worth pursuing. If it is a low authority website, there wouldn't be much value to multiple links from that kind of website.
-
Nobody knows for sure but I am betting that diminishing returns begin at about the second link.
However, if you are getting links from the Pope's site then you can probably get an awful lot of them before the value depletes to a really low level.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | | wellandpower1 -
I just uncovered a massive 500+ domain PBN linking to competitors
As the title, some competitors I've been watching are using a PBN they (or their agency) have built. I'm looking to get some discussion on how you approach situations like this - do you just report all of the domains to Google and pray they do something? There are 4 sites I'm looking at, all competing in the same niche with very similar websites (different branding and content, but essentially the same pages). I thought all were related, but after Excel-ing all the domains to see which overlap I've found that there's several sets; PBN 1 covers 117 domains that link to competitors A, B & C. Signaling to me that these are owned by the same person. PBN 2 links together B & C with 30 domains, PBN 3 is just C with 40 domains. PBN 4 is just B with 105 domains. PBN 5 is just A with 10 domains. PBN 6 is D by itself with more than 340 domains. Signaling to me that this one probably isn't owned by the same person. It looks like new domains are added to these PBNs every week and this has been going on for quite some time. Now, I'm fully against use of PBNs that don't use authentic websites that provide value, and I can't find any of these sites that aren't just a basic WP template with a single-word text logo followed by spun content. This is a goldmine, because according to Ahrefs these sites are pulling in well over 500,000 monthly visitors between them, and these links make up the majority of each site's link profile. If these networks were to crumble, that would open up a big opportunity for more authentic sites to rank well. How would you recommend to tackle this? Do I find example URLs and write reports for each of the 500+ domains or are there better ways of working through this?
Link Building | | Leads.Bz0 -
Root-Domain vs Subdomain Linkbuilding
Hello Mozzers! Couple of days ago I received a request to start optimizing a wordpress website, the domain itself has been around for around 10-12 years so it's it can be considered as one that has real history behind it. The page has been moved from HTML/FLASH to wordpress about 3 - 4 years ago and hasn't been any SEO maintenance on it. The site used to rank for first position with several keywords, but now understandably, it has greatly decreased. My main question would be, that when I've checked the root domain's and the subdomain's metrics with MOZ Open Site Explorer, the sub domain (with "www.") showed a PA 40 and 90 external links while the root domain (without "www.") only has 27 PA and 6 External links. I know that the 301 or server redirects only transfers about 90% of the link juice to the targeted URL but the difference between the 2 results seem way too big for me. What do you think? Is this normal?
Link Building | | adamdankhazi
During future link building is it more beneficial to target the root domain so the page won't lose that "10%" by redirecting the new link from sub-domain to root domain?
Is it possible to get more juice transferred? Thank you very much,
Adam0 -
DA vs PA when building links
When building links to your site from other sites, what is more important or what weights more heavily? Say a site has a DA of 20 and PA of 34 for that page I want a link from. Say another site has the revese, a DA of 34 and a PA of 20. All things being equal, which site's link to me would be better? The one with a higher DA or the one with a higher PA for the on the specific page I would get a link?
Link Building | | studio35design0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Does the ratio of external nofollow links to external "do follow" links matter in terms of SERPs ranking?
My site has an external link nofollow:dofollow ratio of approximately 1:1 That is, there are about as many nofollow external links as "do follow" external links. I have an impression that the ratio of no-follow to "do follow" links is a factor in the way that our website shows up in SERPs. I have the impression from reading a variety of sources, and from looking at Seomoz, that calculate "trust" factors as if they mattered (in SERPs), that seem to value a relatively low nofollow:dofollow ratio. Am I correct about that? Thanks,
Link Building | | tcolling
Tim PS - I don't know whether or not this matters, but our website is at: www.trustworthycare.com - Tim0 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | | SamCUK0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0