Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Linking to root domain or index page

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Linking to root domain or index page

    Link Building
    5
    6
    3742
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ArtiKalra
      ArtiKalra last edited by

      While link building, should I link to index page of my website i.e www.mydomainname.com/index.html or should I link to root domain i.e www.mydomainname,com

      Also I see duplicate title error for index page and root domain in error statistic. How can I get rid of this.

      1 Reply Last reply Reply Quote 0
      • Cyrus-Shepard
        Cyrus-Shepard last edited by

        Hi Arti,

        Generally, you want to link to your root domain. Many common website templates link to home as /index.html, but that really hasn't been necessary for years.

        The easiest way to fix this would be to add a canonical tag in your homepage, which is the /index.html file. It would go in the section and look like this:

        After you add this, when you look at your source code for your homepage, you should see this tag in there from whatever address you reached the page from.

        There's a lot of information on duplicate content out there, and a lot of different ways to fix the same problem. Here's a good overview of the subject:

        http://www.seomoz.org/blog/duplicate-content-in-a-post-panda-world

        Best of luck with your SEO.

        1 Reply Last reply Reply Quote 1
        • BedeFahey
          BedeFahey @Guan last edited by

          To me, that's not what your 404 page is for. I wouldn't recommend doing it. What happens if they typo something, or hit a bad link some other way? There's no message to tell them what happened and it creates a confusing user experience.

          Better, in my opinion, to redirect the file individually

          Arti, there's a good article on SEOmoz about redirects. Down the bottom, there are some how-to guides on how to do things like 301's. Just be careful of infinite loops if you're using apache.

          http://www.seomoz.org/blog/url-rewrites-and-301-redirects-how-does-it-all-work

          1 Reply Last reply Reply Quote 1
          • ArtiKalra
            ArtiKalra @Anthony_NorthSEO last edited by

            Hi Anthony, Thanks for your reply. Does that mean that I should actually remove index.html from my website. Also please help me for 301 redirect. Rgds Arti

            1 Reply Last reply Reply Quote 0
            • Guan
              Guan last edited by

              If you have wordpress you can add

              <code>php
              header("HTTP/1.1 301 Moved Permanently"); header("Location: ".get_bloginfo('url'));  exit();  ?></code>
              

              <code>to your 404 page.</code>

              BedeFahey 1 Reply Last reply Reply Quote 0
              • Anthony_NorthSEO
                Anthony_NorthSEO last edited by

                Hi Arti,

                You'll just need to create a 301 redirect from www.yoursite.com/index.html to www. yoursite.com. This will permanently eliminate the /index.html version (which is a duplicate page) and fix the duplicate content error.

                After that, build links to www.yoursite.com.

                Hope this help. If you need more info on how to do the 301 redirect just let me know.

                ArtiKalra 1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • NCOREGSEO

                  Backlinks vs External Links vs Referral Links vs Outbound links

                  Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne

                  Link Building | | NCOREGSEO
                  0
                • Theskimonster

                  Do footer links pass less link juice?

                  One of my best inbound links for PA and DA happens to be a footer link, curious if it's less valuable or has any value at all.

                  Link Building | | Theskimonster
                  0
                • ProjectLabs

                  What is a good ratio of total links to linking root domains?

                  Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.

                  Link Building | | ProjectLabs
                  0
                • activitysuper

                  Does the root domain hold more power then an inner page?

                  Question, Lets say a new domain is launched, the root domain and an inner page target the same term. Google comes along for the first time and indexes the website. Does it see the target term on the homepage as more important then the inner page because you are putting it on the root? I get the feeling terms connected directly with the root domain have a better chance of ranking then the term being on a inner page. Any thoughts on this?

                  Link Building | | activitysuper
                  0
                • SamCUK

                  Text Link vs image link?

                  Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?

                  Link Building | | SamCUK
                  0
                • yacpro13

                  Domain Authority and nofollow links?

                  Hello, I'm wondering, are 'nofollow' links from websites with high domain authority beneficial? Would they boost our own DA? In essence, I'm wondering if there is added value (other than visitors clicking the link) to being linked to by a 'nofollow' link. Thanks!

                  Link Building | | yacpro13
                  0
                • doug565

                  Etsy.com --Getting link juice through other pages on search results?

                  My sister has a store page on etsy.com where she sells home made crafts. And I want to help her rank higher on google with some of the other etsy stores. So i started to look at the other etsy store pages that are ranking well on google and found that they have a page authority between 48 to 52. So i looked at the backlinks of the ones ranking well on google with high page authority and found that many of their best links came from the internal search results page on etsy.com, and some only had one link from just an arbitrary etsy.com search page. I'm thinking this is because another product being listed on the seach page has a high page authority which then passes some of its link juice onto every other product on the page. But what is interesting is products are always being sold or getting added so even though you are on a search results page that happens to benifit from the link juice of another product the next time the page gets crawled you will be on a different search page. So i am thinking in order to maintain high page authority to you just have to have a lot of products listed so that there is a greater likely hood that you will find yourself on the same search page as another high authority page. I have not been doing SEO very long so i would love to hear what others think. I really have no idea, am i on the right track with this? (edited post) Thanks

                  Link Building | | doug565
                  0
                • Gareth_Cartman

                  Backlink booster - boosts and helps to index links?

                  Hello all, We are using a tool called backlink booster that works in the following way: you view a page with a backlink to your site click on a boost link saved in favourites the link is pinged to rss directories and web 2.0 sites The idea is to get your links indexed faster. Has anyone used this or something like this and had any benefit from it? Thanks Shehzad.

                  Link Building | | Gareth_Cartman
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.