Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Places / Map Results CTR vs Top Organic Result
-
I have a client who is currently ranking close to the top of the Google Places results for a handful of important local keywords.
They have a competitor who is pretty consistantly ranking in number #1 and #2 organic positions, above the Places results.
Does anyone know the average click through rates for results similar to these? Do the #1 and #2 organic positions still outperform the lower placed Google Places (with side map) results when the search intent is very local?
I just wonder if they are possibly in a better position as-is if people are more likely to use the map or places listings on the SERPs page, rather than click through to another site.
Thanks
-
Haha - I didn't notice that, actually. Here are a couple more links, too, David, that might be good to look at:
http://searchengineland.com/mediative-eye-tracking-google-maps-study-100783
http://results.mediative.ca/Mediative_White-Paper-Google-Places-on-the-iPhone.html
So glad the first one was helpful.
-
...and ironically enough, that post links to another, right back here on SEOmoz blog!
http://www.seomoz.org/blog/eyetracking-google-serps
-
Very awesome, just what I was looking for.
Thank you!
-
Hi David,
While I don't have explicit CTR data to share with you, I do believe you will like this eyetracking article:
http://connect.icrossing.co.uk/eye-tracking-experiment-google_7109
In one of the screenshots, you can see the greater heat in the local area of the page, vs. the upper organic results.
Does this help with your query?
-
Thanks for your input, Chenzo.
-
A heat map on specific Google SERPs would be awesome, if it were possible.
-
Being on number 1 is always better then number 2 but if the 2<sup>nd</sup> place is of Google place with the map with it I guess it should attract more eye balls but to be sure why not you play a heat map on SERP results to have an idea! #justsaying
-
David, I have exactly the same issue with a few clients myself and what I have found is, if the client is a business that caters to just one specific area vs a larger span then the click throughs will vary and the customer reviews with close proximity of location tend to do best.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to manage multiple Google My Business accounts as a marketing agency?
As marketing agency we have for each client a Google My Business account. This means that we have more than 100 Google My Business accounts. We know that GA has a limit of 100 analytics accounts (free version), but is there a limit in Google My Business too? For now, we have created multiple accounts that own different Google My Business accounts of our clients. Can I just change all the different e-mail accounts of our marketing agency and change it to one? So we can manage all the Google My Business accounts of our clients in one e-mail account?
Image & Video Optimization | | conversal0 -
Why is my image Alt Text showing up under my URL and title on the Google results page?
I just realized this happened 😞 I optimized this page over a week ago. I changed out the old image on the page, along with the Alt Text. Now I see this when I do a search for it. No Beuno. Can some one please tell me how I get rid of the alt text in the result. many many thanks in advance. http://thumannagency.com/business-insurance/contractors-insurance Contractors Liability, Work Comp Insurance in Dallas, Texas ... <cite class="_Rm">thumannagency.com/business-insurance/contractors-insurance</cite>Your page is not mobile-friendly.Dallas, Texas Contractors Insurance. Contractors Insurance Quote. General Contractor working on a roof in Texas. Thumann Agency specializes in providing ...
Image & Video Optimization | | MissThumann0 -
Adding logo to graphics/memes/etc?
Do you all think it is best to add your logo/brand (in some small way) to graphics/meme/ etc that you create? I understand that the most important part about creating said content is that it is of high quality and usefulness to our audience, however, after something of that caliber has been created, have any of you noticed any difference by adding or not adding your logo/brand? Any suggestions, stories, resources, etc are always appreciate. Thanks in advance for your time and input, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
Practice Name vs. Dr. Name in Local Search
I wanted to get some opinions on an interesting situation for local search. Many doctors and dentists are found in one of two ways online: Their name and title, e.g. Dr. James A. Smith, MD Their practice name, e.g Smith Plastic Surgery, P.C Often sites like Healthgrades are providing data on the doctor him or herself, and the information can be tough to switch out. At the same time, there's a tendancy on the Dr's part to want to be listed as their practice name. Their site is often set up that way. How are you handling this kind of setup? Have you found a way to reliably associate (and format) a practice and doctor's name in a listing, in such a way that doesn't violate Google's quality guidelines? I know the drill for handling a doctor within a hospital, but this is a slightly different situation...
Image & Video Optimization | | BedeFahey0 -
Reasons for store not showing up on Google?
Hi my client has a store which is not showing up on Google search results. E.g. if you looked up store name and store location on Google, all the stores in that particular city show up except one. Also even if you click the: More results near CITY, and State the stores listing still doesn't show up. So for some reason Google has excluded the store from Google search. But if you go to Google Maps directly, and type in the same keyword "STORE NAME CITY" the store is displayed and there. Does anyone know any reason why the store has been excluded from Google search results, but is listed successfully on Google Maps.
Image & Video Optimization | | MBASydney0 -
Yext vs Localeze vs UBL for Local SEO
Which of these services is the best? Does anyone have experience with all three?
Image & Video Optimization | | nicole.healthline2 -
Genuine Reciprocal Google Places Reviews, is that OK?
I have a client who works with other businesses, is it OK to have reciprocal reviews going on, they would be genuine reviews both both sides as they work for each other. Is that OK? Is it best for my client to use the Google Account that holds their Google Places page for doing the reviews? Or should they have a separate account for writing reviews, not associated with their business? I would appreciate your thoughts on this please? Many thanks Leo
Image & Video Optimization | | Rosewood0 -
Google Places - Shared Office Space
Howdy, A client of mine has a shared office space, where several other businesses share the exact same address, including the same suite number. I realize that this is likely one of the biggest issues holding them back in local/blended search results in their market, which is a very competitive one. (They do have a completely unique local phone number.) They have tons of citations -- way more citations than anyone else at the same address -- so they are definitely the most visible. They are ranking pretty well -- top of page two in organic results (overall top 10 organic if you exclude the places results) and top of page 3 in places results for some select local search terms. But obviously top of page one as a blended result is where we want to be. They have a lot of great content, a lot of quality links and citations. Out of all the competitors ranking ahead of them, a few do indeed deserve to be there, but most do not -- i.e. they have lower DA, PA, worse links, fewer links, no content / shit content compared to my client, and some even have incomplete Google profiles. I really think this could be the sole issue holding my client back from appearing in blended results on page one. What should we do? If I convince them to change their address, we'll have to update thousands of citations, many of which we don't have access to. In reality, we would be able to update some, but not all citations. This also could cause a short term rankings decline, and/or Google Places limbo for who knows how long! Is it possible to overcome this problem if they keep the same address? In a less competitive market I would think it's quite possible, but I'm not so sure in this case. Any advice would be greatly appreciated. Thanks!!
Image & Video Optimization | | djreich
David0