• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. How much will changing IP addresses impact SEO?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How much will changing IP addresses impact SEO?

        Technical SEO
        7
        8
        27383
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • ufmedia
          ufmedia last edited by

          So my company is upgrading its Internet bandwidth.  However, apparently the vendor has said that part of the upgrade will involve changing our IP address.  I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed:

          http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/

          http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html

          Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it?

          (Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)

          1 Reply Last reply Reply Quote 0
          • UniFirst
            UniFirst Subscriber @ufmedia last edited by

            TTL is Time To Live (set in seconds), and is the interval that your computer will refresh its DNS information.

            Usually it's set for 12 or 24 hours. So the day before an IP change, set your TTL to 5 minutes. That way, when you do change your IP, it should only take 5 minutes for the DNS change to propagate. Once it propagates, change it back to its original value.

            1 Reply Last reply Reply Quote 0
            • emerald
              emerald last edited by

              I am also looking at moving server - How do we check if the ip/dns server we're moving to was blacklisted in the past or not?

              1 Reply Last reply Reply Quote 0
              • ufmedia
                ufmedia @Highland last edited by

                TTL = ???  (Sorry so ignorant...)

                UniFirst 1 Reply Last reply Reply Quote 0
                • Cyrus-Shepard
                  Cyrus-Shepard last edited by

                  There's little or no evidence that changing the IP by itself will effect on your rankings or traffic, unless you move to a really slow server or a blacklisted neighborhood - but it doesn't seem like something you need to worry about.

                  Hopefully the speed improvements will be a big boost to your visitors, which may indirectly effect your SEO in a positive way!

                  1 Reply Last reply Reply Quote 1
                  • KevinBudzynski
                    KevinBudzynski last edited by

                    Will not matter much especially if it is only done only once in awhile.

                    1 Reply Last reply Reply Quote 0
                    • Highland
                      Highland last edited by

                      Except for geolocation purposes, your IP has no real effect on your SEO. The only thing I would suggest is making your TTL on your DNS records very low about a day before you move so when you do move you minimize the chance that you're hitting the old IP.

                      ufmedia 1 Reply Last reply Reply Quote 1
                      • SEOLocal92
                        SEOLocal92 last edited by

                        I was looking at this 2 URL'S you post here and did some research on my own few months ago and i don't really think that will make any different , you need to make sure this dns server you put it on not flagged by Google.

                        not much but hope that help you 🙂

                        Mike

                        1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post

                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • webbeemoz

                          I want to move some pages of my website to a folder and nav menu in those pages should only show inner page links, will it hurt SEO?

                          seo consulting seo expert seo page treatment

                          Hi, My website has a few SaaS products, to make my website simple i want to move my website some pages to its specific folder structure , so eg website.com/product1/features
                          website.com/product1/pricing
                          website.com/product1/information and same for product2 and so on, the website.com/product1/.. menu will only show the links of product1 and only one link to homepage (possibly in footer). Please share your opinion will it be a good idea, from UI perspective it will be simple , but i am not sure about SEO perspective, please help thanks

                          Technical SEO | | webbeemoz
                          1
                        • SimpleSearch

                          Barba Plugin and SEO

                          Hello, community! My client wants to use the barba.js plugin for their new site. What are the implications for SEO?

                          Technical SEO | | SimpleSearch
                          0
                        • KatherineWatierOng

                          Loading images below the fold? Impact on SEO

                          I got this from my developers. Does anyone know if this will be a SEO issue? We hope to lazy-load images below the fold where possible, to increase render speed - are you aware of any potential issues with this approach from an SEO point of view?

                          Technical SEO | | KatherineWatierOng
                          1
                        • Amr-Haffar

                          Will removing the trailing slash impact my SEO?

                          Hi there, We have a company website based on Wordpress. I just noticed that under Settings > Permalinks I can configure the look of the URLs and even remove the trailing slash. We have about 2-300 pages online. If I remove the trailing slash now, will that negatively impact our SEO in anyway for existing pages? Thanks!

                          Technical SEO | | Amr-Haffar
                          0
                        • capmartin85

                          When you change your domain, How much time do I have to wait for google to return the traffic used to have?

                          Hello. 20 days ago, I changed my domain from uclasificados.net to uclasificados.com doing redirect 301 to all urls, and I started to loose rankings since that moment. I was wondering if changing it back could be the solutions, but some experts recommend me not to do that, because it could be worse. Right now I receave almost 50% of traffic I used to receave before, and I have done a lot of linkbuilding strategies to recover but nothing have worked until now. Even though I notified google of this change and I send again my new sitemap, I don't see that have improve my situation in any aspects, and I still see in webmastertools search stats from my last website (the website who used to be uclasificados.com before the change). What should I do to recover faster?

                          Technical SEO | | capmartin85
                          0
                        • suskanchan

                          How to SEO a Website Built off Godaddy?

                          I have a client whose website is built off Godaddy services. I know Godaddy is not the right choice for building a website, but what's done is done. The client has already bought the Godaddy services and there's no way I can tell him to go rebuild his website before we could optimize it for SEO. I'm already facing a lot of challenges while optimizing on-page elements. When I wanted to verify the ownership for Google Analytics and Webmaster Tool via his Godaddy account. the process failed many times. it looks like Godaddy is using some kind of caching not allowing us to modify the codes. For example, I'd applied the site verification codes for Webmasters Tool 48 hours ago, and the metatag for google site verification is not yet updated in the frontend. It's quite frustrating. What would you suggest?

                          Technical SEO | | suskanchan
                          1
                        • StreetwiseReports

                          Does Bitly hurt your SEO?

                          I often use bit.ly or Google URL shortener in links when other websites post my articles so I can track clicks. However, I am thinking this may HURT my SEO given that it is taking away a back link to my website. Is that logic correct ? If so, what is a good way to be able to track clicks if a website posts your article without jeopardizing the SEO value?

                          Technical SEO | | StreetwiseReports
                          1
                        • Cornucopia

                          What's the SEO impact of url suffixes?

                          Is there an advantage/disadvantage to adding an .html suffix to urls in a CMS like WordPress. Plugins exist to do it, but it seems better for the user to leave it off. What do search engines prefer?

                          Technical SEO | | Cornucopia
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.