Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How much will changing IP addresses impact SEO?
-
So my company is upgrading its Internet bandwidth. However, apparently the vendor has said that part of the upgrade will involve changing our IP address. I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed:
http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/
http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html
Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it?
(Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)
-
TTL is Time To Live (set in seconds), and is the interval that your computer will refresh its DNS information.
Usually it's set for 12 or 24 hours. So the day before an IP change, set your TTL to 5 minutes. That way, when you do change your IP, it should only take 5 minutes for the DNS change to propagate. Once it propagates, change it back to its original value.
-
I am also looking at moving server - How do we check if the ip/dns server we're moving to was blacklisted in the past or not?
-
TTL = ??? (Sorry so ignorant...)
-
There's little or no evidence that changing the IP by itself will effect on your rankings or traffic, unless you move to a really slow server or a blacklisted neighborhood - but it doesn't seem like something you need to worry about.
Hopefully the speed improvements will be a big boost to your visitors, which may indirectly effect your SEO in a positive way!
-
Will not matter much especially if it is only done only once in awhile.
-
Except for geolocation purposes, your IP has no real effect on your SEO. The only thing I would suggest is making your TTL on your DNS records very low about a day before you move so when you do move you minimize the chance that you're hitting the old IP.
-
I was looking at this 2 URL'S you post here and did some research on my own few months ago and i don't really think that will make any different , you need to make sure this dns server you put it on not flagged by Google.
not much but hope that help you
Mike
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breadcrumbs on Mobile How important are they for SEO?
Due to Poor unsightly look of breadcrumbs and the space it takes up above the fold we only employ breadcrumbs on our desktop version. Breadcrumbs are hidden from view on mobile version. However as mobile first indexing is now in play what technical SEO impacts will this have? one thing that comes to mind is crawling deeper pages where breadcrumbs made them accessible in less than 3 link clicks? But i am unsure now of the impacts of not having breadcrumbs visible for mobile version of our site.
Technical SEO | | oceanstorm0 -
Express js and SEO?
Hi fellow Mozzers, I have been tasked with providing some SEO recommendations for a website that is to be built using express.js and Angular. I wondered whether anyone has had any experience in such a framework? On checking a website built in this and viewing as a GoogleBot etc using the following tools it appears as though most of the content is invisible: http://www.webconfs.com/search-engine-spider-simulator.php http://www.browseo.net/ Obviously this is a huge issue and wonder if there are any workarounds, or reccomendations to assist (even if means moving away from this - would love to hear about it)
Technical SEO | | musthavemarketing2 -
How much difference does .co.uk vs .com for SEO make?
My Website has a .com domain. However I have noticed that for local businesses all of them have a .co.uk (UK business) TLD (check plumbers southampton for example). I have also noticed that on checking my serp rankings, I'm on page 1 if searched on Google.com but page 2 if searched on google.co.uk. Now being UK based I would assume most of my customers will be redirected to google.co.uk so I'm wondering how much of an impact this actually makes? Would it be worth purchasing .co.uk domain and transferring my website to that? Or run them both at the same time and set up 301 direct on my .com to .co.uk? Thanks
Technical SEO | | Marvellous0 -
Blocked jquery in Robots.txt, Any SEO impact?
I've heard that Google is now indexing links and stuff available in javascript and jquery. My webmastertools is showing that some links are blocked in robots.txt of jquery. Sorry I'm not a developer or designer. I want to know is there any impact of this on my SEO? and also how can I unblock it for the robots? Check this screenshot: http://i.imgur.com/3VDWikC.png
Technical SEO | | hammadrafique0 -
Is it possible to change a sitelink title by off page SEO?
Hi all, I checked a website of my company: sitelinks in SERP are with the correct url, but one of the sitelinks’ title is completely irrelevant. Is it possible that it was changed from "outside"? Or maybe it's a bug? Thank you, Imre
Technical SEO | | DDL0 -
Does redesigning the website effects the SEO?
What are the precautions to be taken in redesigning the website ? do it effect on link building? I am planing to re design my website, most of the Keywords are already optimized by Google, and i have given many back links to it . After redesigning my website will it get effected? Kindly answer my question
Technical SEO | | PrasanthMohanachandran0 -
Image Size for SEO
Hi there I have a website which has some png images on pages, around 300kb - is this too much? How many kbs a page, to what extent do you know does Google care about page load speed? is every kb important, is there a limit? Any advice much appreciated.
Technical SEO | | pauledwards0 -
On a dedicated server with multiple IP addresses, how can one address group be slow/time out and all other IP addresses OK?
We utilize a dedicated server to host roughly 60 sites on. The server is with a company that utilizes a lady who drives race cars.... About 4 months ago we realized we had a group of sites down thanks to monitoring alerts and checked it out. All were on the same IP address and the sites on the other IP address were still up and functioning well. When we contacted the support at first we were stonewalled, but eventually they said there was a problem and it was resolved within about 2 hours. Up until recently we had no problems. As a part of our ongoing SEO we check page load speed for our clients. A few days ago a client who has their site hosted by the same company was running very slow (about 8 seconds to load without cache). We ran every check we could and could not find a reason on our end. The client called the host and were told they needed to be on some other type of server (with the host) at a fee increase of roughly $10 per month. Yesterday, we noticed one group of sites on our server was down and, again, it was one IP address with about 8 sites on it. On chat with support, they kept saying it was our ISP. (We speed tested on multiple computers and were 22MB down and 9MB up +/-2MB). We ran a trace on the IP address and it went through without a problem on three occassions over about ten minutes. After about 30 minutes the sites were back up. Here's the twist: we had a couple of people in the building who were on other ISP's try and the sites came up and loaded on their machines. Does anyone have any idea as to what the issue is?
Technical SEO | | RobertFisher0