• ramc-7JcUnB

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Enhance Keyword Discovery with Bulk Analysis
          Moz Pro

          Enhance Keyword Discovery with Bulk Analysis

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. How much will changing IP addresses impact SEO?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How much will changing IP addresses impact SEO?

        Technical SEO
        7
        8
        27313
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • ufmedia
          ufmedia last edited by

          So my company is upgrading its Internet bandwidth.  However, apparently the vendor has said that part of the upgrade will involve changing our IP address.  I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed:

          http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/

          http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html

          Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it?

          (Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)

          1 Reply Last reply Reply Quote 0
          • UniFirst
            UniFirst Subscriber @ufmedia last edited by

            TTL is Time To Live (set in seconds), and is the interval that your computer will refresh its DNS information.

            Usually it's set for 12 or 24 hours. So the day before an IP change, set your TTL to 5 minutes. That way, when you do change your IP, it should only take 5 minutes for the DNS change to propagate. Once it propagates, change it back to its original value.

            1 Reply Last reply Reply Quote 0
            • emerald
              emerald last edited by

              I am also looking at moving server - How do we check if the ip/dns server we're moving to was blacklisted in the past or not?

              1 Reply Last reply Reply Quote 0
              • ufmedia
                ufmedia @Highland last edited by

                TTL = ???  (Sorry so ignorant...)

                UniFirst 1 Reply Last reply Reply Quote 0
                • Cyrus-Shepard
                  Cyrus-Shepard last edited by

                  There's little or no evidence that changing the IP by itself will effect on your rankings or traffic, unless you move to a really slow server or a blacklisted neighborhood - but it doesn't seem like something you need to worry about.

                  Hopefully the speed improvements will be a big boost to your visitors, which may indirectly effect your SEO in a positive way!

                  1 Reply Last reply Reply Quote 1
                  • KevinBudzynski
                    KevinBudzynski last edited by

                    Will not matter much especially if it is only done only once in awhile.

                    1 Reply Last reply Reply Quote 0
                    • Highland
                      Highland last edited by

                      Except for geolocation purposes, your IP has no real effect on your SEO. The only thing I would suggest is making your TTL on your DNS records very low about a day before you move so when you do move you minimize the chance that you're hitting the old IP.

                      ufmedia 1 Reply Last reply Reply Quote 1
                      • SEOLocal92
                        SEOLocal92 last edited by

                        I was looking at this 2 URL'S you post here and did some research on my own few months ago and i don't really think that will make any different , you need to make sure this dns server you put it on not flagged by Google.

                        not much but hope that help you 🙂

                        Mike

                        1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post

                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • Tiffany_Barn

                          # Tag - opacity and SEO impact

                          Hello,
                          I have a query animation 'fade-in-up' on my website: tiffanybarnard.com which moves the H1 tag slightly and fades it in from zero opacity to 1. Will this affect the SEO value of the H1 tag?
                          Thank you!

                          Technical SEO | | Tiffany_Barn
                          0
                        • Katarina-Borovska

                          SEO - New URL structure

                          Hi, Currently we have the following url structure for all pages, regardless of the hierarchy: domain.co.uk/page, such as domain/blog name. Can you, please confirm the following: 1. What is the benefit of organising the pages as a hierarchy, i.e. domain/features/feature-name or domain/industries/industry-name or domain/blog/blog name etc. 2. This will create too many 301s - what is Google's tolerance of redirects? Is it worth for us changing the url structure or would you only recommend to add breadcrumbs? Many thanks Katarina

                          Technical SEO | | Katarina-Borovska
                          1
                        • oceanstorm

                          Breadcrumbs on Mobile How important are they for SEO?

                          Due to Poor unsightly look of breadcrumbs and the space it takes up above the fold we only employ breadcrumbs on our desktop version. Breadcrumbs are hidden from view on mobile version. However as mobile first indexing is now in play what technical SEO impacts will this have?    one thing that comes to mind is crawling deeper pages where breadcrumbs made them accessible in less than 3 link clicks?  But i am unsure now of the impacts of not having breadcrumbs visible for mobile version of our site.

                          Technical SEO | | oceanstorm
                          0
                        • viventuraSEO

                          SEO-impact of mouseover text on header pictures

                          Hi, what do you reckon of taking away the mouseover effect on the header pictures seen on www.viventura.de/reisen/peru?
                          We are thinking of eliminating the mouseover text to make User Experience even better but are worrying that our ranking might go down when doing so. Any experiences, any help is highly appreciated!
                          Thanks, Benno

                          Technical SEO | | viventuraSEO
                          0
                        • BBuck

                          Will blocking the Wayback Machine (archive.org) have any impact on Google crawl and indexing/SEO?

                          Will blocking the Wayback Machine (archive.org) by adding the code they give have any impact on Google crawl and indexing/SEO? Anyone know? Thanks! ~Brett

                          Technical SEO | | BBuck
                          0
                        • Yonnir

                          My .htaccess has changed, what do i do to avoid it again...?

                          Hello Today i notice that our site did not auto changed from without www to with, when i checked the .htaccess file i notice # in-front of each line and i know we did not insert it in there, after i removed it it worked fine. The only changes that we did recently was to a mobile version to the site but the call to autodirect is in a JS and not in the .htaccess, could it be the server..? is there any way that anything else might cause this...? The site is HTML and WP could it be because of that...? Thank's Simo

                          Technical SEO | | Yonnir
                          0
                        • ericmccarty

                          How much to change to avoid duplicate content?

                          Working on a site for a dentist.  They have a long list of services that they want us to flesh out with text.  They provided a bullet list of services, we're trying to get 1 to 2 paragraphs of text for each. Obviously, we're not going to write this off the top of our heads.  We're pulling text from other sources and trying to rework. The question is, how much rephrasing do we have to do to avoid a duplicate content penalty?  Do we make sure there are changes per paragraph, sentence, or phrase? Thanks! Eric

                          Technical SEO | | ericmccarty
                          0
                        • Christy-Correll

                          Impact of 401s on Site Rankings

                          Will having 401s on a site negatively impact rankings? (e.g. 401s thrown from a social media sharing icon)

                          Technical SEO | | Christy-Correll
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.