Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How much will changing IP addresses impact SEO?
-
So my company is upgrading its Internet bandwidth. However, apparently the vendor has said that part of the upgrade will involve changing our IP address. I've found two links that indicate some care needs to be taken to make sure our SEO isn't harmed:
http://followmattcutts.com/2011/07/21/protect-your-seo-when-changing-ip-address-and-server/
http://www.v7n.com/forums/google-forum/275513-changing-ip-affect-seo.html
Assuming we don't use an IP address that has been blacklisted by Google for spamming or other black hat tactics, how problematic is it?
(Note: The site hasn't really been aggressively optimized yet - I started with the company less than two weeks ago, and just barely got FTP and CMS access yesterday - so honestly I'm not too worried about really messing up the site's optimization, since there isn't a lot to really break.)
-
TTL is Time To Live (set in seconds), and is the interval that your computer will refresh its DNS information.
Usually it's set for 12 or 24 hours. So the day before an IP change, set your TTL to 5 minutes. That way, when you do change your IP, it should only take 5 minutes for the DNS change to propagate. Once it propagates, change it back to its original value.
-
I am also looking at moving server - How do we check if the ip/dns server we're moving to was blacklisted in the past or not?
-
TTL = ??? (Sorry so ignorant...)
-
There's little or no evidence that changing the IP by itself will effect on your rankings or traffic, unless you move to a really slow server or a blacklisted neighborhood - but it doesn't seem like something you need to worry about.
Hopefully the speed improvements will be a big boost to your visitors, which may indirectly effect your SEO in a positive way!
-
Will not matter much especially if it is only done only once in awhile.
-
Except for geolocation purposes, your IP has no real effect on your SEO. The only thing I would suggest is making your TTL on your DNS records very low about a day before you move so when you do move you minimize the chance that you're hitting the old IP.
-
I was looking at this 2 URL'S you post here and did some research on my own few months ago and i don't really think that will make any different , you need to make sure this dns server you put it on not flagged by Google.
not much but hope that help you
Mike
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blocking certain countries via IP address location
We are a US based company that ships only to US and Canada. We've had two issues arise recently from foreign countries (Russia namely) that caused us to block access to our site from anyone attempting to interact with our store from outside of the US and Canada. 1. The first issue we encountered were fraudulent orders originating from Russia (using stolen card data) and then shipping to a US based International shipping aggregator. 2. The second issue was a consistent flow of Russian based "new customer" entries. My question to the MOZ community is this: are their any unintended consequences, from an SEO perspective, to blocking the viewing of our store from certain countries.
Technical SEO | | MNKid150 -
Use webmaster tools "change of address" when doing rel=canonical
We are doing a "soft migration" of a website. (Actually it is a merger of two websites). We are doing cross site rel=canonical tags instead of 301's for the first 60-90 days. These have been done on a page by page basis for an entire site. Google states that a "change of address" should be done in webmaster tools for a site migration with 301's. Should this also be done when we are doing this soft move?
Technical SEO | | EugeneF0 -
How much to change to avoid duplicate content?
Working on a site for a dentist. They have a long list of services that they want us to flesh out with text. They provided a bullet list of services, we're trying to get 1 to 2 paragraphs of text for each. Obviously, we're not going to write this off the top of our heads. We're pulling text from other sources and trying to rework. The question is, how much rephrasing do we have to do to avoid a duplicate content penalty? Do we make sure there are changes per paragraph, sentence, or phrase? Thanks! Eric
Technical SEO | | ericmccarty0 -
How do I check if my IP is blocked?
We changed servers and where our sites once ranked very highly (page 1 for all sites), they now are nowhere to be seen. Someone suggested that our IP might be blocked. Someone else suggested SEOMoz was the place to go to get it checked. Any help would be GREATLY appreciated. With thanks. Bryan
Technical SEO | | FortressLearning0 -
Websites on same c class IP address
If two websites are on the same c class IP address, what does it mean ? Does two websites belong to the same company ?
Technical SEO | | seoug_20050 -
Changing DNS -- SEO implications?
Hey Moz, We're migrating an old site on an old server over to a new server/DNS. The plan is to keep the same URL structure and reuse our existing URL's. As long as we make minimal changes to each page's content, we should be able to update our DNS entry and get all the pages recreated and assigned to their correct URLs without any reduction in SEO rankings. Is this correct? This site gets a lot of organic traffic and ranks highly on some challenging keywords, so it's key that we retain our rankings as much as possible. I've read that it's wise to lower the DNS time-to-live to one hour, about a day before the move, to help Google crawl the DNS a little quicker. Are there any other recommendations you guys can offer or past experiences?
Technical SEO | | stephen_reply0 -
On a dedicated server with multiple IP addresses, how can one address group be slow/time out and all other IP addresses OK?
We utilize a dedicated server to host roughly 60 sites on. The server is with a company that utilizes a lady who drives race cars.... About 4 months ago we realized we had a group of sites down thanks to monitoring alerts and checked it out. All were on the same IP address and the sites on the other IP address were still up and functioning well. When we contacted the support at first we were stonewalled, but eventually they said there was a problem and it was resolved within about 2 hours. Up until recently we had no problems. As a part of our ongoing SEO we check page load speed for our clients. A few days ago a client who has their site hosted by the same company was running very slow (about 8 seconds to load without cache). We ran every check we could and could not find a reason on our end. The client called the host and were told they needed to be on some other type of server (with the host) at a fee increase of roughly $10 per month. Yesterday, we noticed one group of sites on our server was down and, again, it was one IP address with about 8 sites on it. On chat with support, they kept saying it was our ISP. (We speed tested on multiple computers and were 22MB down and 9MB up +/-2MB). We ran a trace on the IP address and it went through without a problem on three occassions over about ten minutes. After about 30 minutes the sites were back up. Here's the twist: we had a couple of people in the building who were on other ISP's try and the sites came up and loaded on their machines. Does anyone have any idea as to what the issue is?
Technical SEO | | RobertFisher0 -
Changing CMS, are there SEO effects?
We want to change our cms from typo3 to CMS made Simple. We have done this already for another site and it effected the rankings. Have you got experience with this? What factors are important for SEO to consider? Is it normal when you change from cms the rankings will drop?
Technical SEO | | PlusPort0