• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. Is buying a domain with a high PR and redirecting it to your site considered black hat?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Is buying a domain with a high PR and redirecting it to your site considered black hat?

        Technical SEO
        4
        4
        3511
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Carla_Dawson
          Carla_Dawson last edited by

          I want to buy a domain that has clean backlinks and then redirect it to my new domain to bump up my PR. Is this considered a black hat technique?

          Thanks

          Carla

          1 Reply Last reply Reply Quote 1
          • AgentsofValue
            AgentsofValue last edited by

            Carla - the answer is .... it depends!

            There are various different strategies for buying domains, and attempting to use them for SEO purposes.

            The best case would be to negotiate privately with the owner of an existing website, and purchasing the domain and all of the contents of the domain from them.  Businesses merge all the time,  This is regular thing, and Google won't punish or look down on anyone for doing this.  It will be clear that the domain changed hands, probably by updates to the name servers, and whois information, but since the website never expired or dropped from the registry, Google would probably assume this was a merger.

            Also, if you do this, one of the best strategies for dealing with the domain would be to redirect individual pages to the most analogous page on your site, to take greatest advantage of the merged site.

            It's also possible to buy up expired or expiring domains.  There are different stages in the life cycle of domain name expiration where you can buy names.  If you buy them in what's called 'pre-release' status, the domains will be transferred to your own account before the name dropped out of the registry, so it will maintain it's original creation date.  You won't get the content with the domain, but this kind of domain purchase 'might' have some more life to it.

            Finally, there are domains that have completely dropped out of the registry.  The links from these won't have much more life to them.

            But in general, if you can buy the domain and website content directly from the original owner, it should show up as a business merger (or even as 'rebranding' in your case, since your website is new), and should be a relatively safe tactic.

            1 Reply Last reply Reply Quote 1
            • donford
              donford last edited by

              By definition, if the purpose of buying the domain is to manipulate your search rankings then that is black hat. Ryan laid out the only case I can think of that would be an exception to this rule, that is buying a domain that is in your industry or field and redirecting the traffic would be more of a business acquisition then manipulation.

              I think there are a lot of people who get tripped up trying to understand the differences between various SEO practices. Why is putting keywords in your title tag, and h1 tags considered white hat when one can argue that you are purposely doing this to manipulate search results, but participating in a link ring considered black hat?

              The difference are subtle, the big thing being anything that is done with the sol purpose to trick a search engine into ranking you higher then your site naturally warrants is black hat. Making changes to your site that make it easier for search engines to understand, crawl, or attribute credit to is white hat.

              A good analogy would be putting on a nice suit for an interview, this would be considered white hat since you are just trying to present yourself in the best possible manner. (Proper Title Tags, H1 Tags and Page Content, Link Structure, Anchor Text)

              However, stealing a new suit, or bribing somebody at the company to say good things about you is considered black hat. (Link Exchange Rings, Buying Links, Buying Social Media, Spamming Forums ect..)

              In the end both practices may get you the job so to speak, but more then likely, eventually, the company will find out about it and which practice will you be more proud of? Putting on a nice suit? or paying somebody to say good things about you?

              1 Reply Last reply Reply Quote 2
              • RyanKent
                RyanKent last edited by

                Is buying a domain with a high PR and redirecting it to your site considered black hat?

                Yes

                At this point I sense an angry mob is waiting for me with their fingers hovered over the thumbs down button.

                In brief, when you take actions to improve the user experience, you are practicing white hat SEO. When you are taking actions to manipulate search engine rankings, you are practicing black hat SEO.

                If you own the site "chocolate.com" and you decide to purchase "fudge.com", "whitechocolate.net" or any site related to your niche, then redirect the traffic, that is perfectly fine. You have a legitimate business reason for doing such. When you purchase "acme-comics.com" and redirect the domain to your chocolate site in an effort to raise PR and manipulate your rankings, that is black hat SEO.

                A debate can begin on what Google can and cannot detect, but that is irrelevant. Even if Google does not enforce a particular policy does not make it any less black hat.

                As a final note, the effectiveness of such tactics has greatly diminished over time. Many sites have a great deal of spam links which have been devalued by Google. If you redirect a site from another niche, those links will not offer you a lot of value since the links are not relevant to your site. Some things to think about.

                1 Reply Last reply Reply Quote 5
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • davidvogel

                  Best redirect destination for 18k highly-linked pages

                  redirect redirect chain technical seo 301 redirects

                  Technical SEO question regarding redirects; I appreciate any insights on best way to handle. Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus. Challenge: We're trying to determine the best place to redirect these 18k pages. For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad. However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections). What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?

                  Technical SEO | | davidvogel
                  0
                • arun.negi

                  We switched the domain from www.blog.domain.com to domain.com/blog.

                  We switched the domain from www.blog.domain.com to domain.com/blog. This was done with the purpose of gaining backlinks to our main website as well along with to our blog. This set us very low in organic traffic and not to mention, lost the backlinks. For anything, they are being redirected to 301 code. Kindly suggest changes to bring back all the traffic.

                  Technical SEO | | arun.negi
                  0
                • nathangdavidson2

                  How can you promote a sub-domain ahead of a domain on the SERPs?

                  I have a new client that wants to promote their subdomain uk.imagemcs.com and have their main domain imagemcs.com fall off the SERPs. Objective? Get uk.imagemcs.com to rank first for UK 'brand' searches. Do a search for 'imagem creative services' and you should see the issue (it looks like rules have been applied to the robots.txt on the main domain to exclude any bots from crawling - but since they've been indexed previously I need to take action as it doesn't look great!). I think I can do this by applying a permanent redirect from the main domain to the subdomain at domain level and then no-indexing the site - and then resubmit the sitemap. My slight concern is that this no-indexing of the main domain may impact on the visibility of the subdomains (I'm dealing with uk.imagemcs.com, but there is us.imagemcs.com and de.imagemcs.com) and was looking for some assurance that this would not be the case. My understanding is that subdomains are completely distinct from domains and as such this action should have no impact on the subdomains. I asked the question on the Webmasters Forum but haven't really got anywhere
                  https://productforums.google.com/forum/#!msg/webmasters/1Avupy3Uw_o/hu6oLQntCAAJ Can anyone suggest a course of action? many thanks, Nathan

                  Technical SEO | | nathangdavidson2
                  0
                • usDragons

                  Spammers created bad links to old hacked domain, now redirected to our new domain. Advice?

                  My client had an old site hacked (let's call it "myolddomain.com") and the hackers created many links in other hacked sites with links such as http://myolddomain.com/styless.asp?jordan-12-taxi-kids-cheap-T8927.html The old myolddomain.com site was redirected to a different new site since then, but we still see over a thousand spam links showing up in the new site's Search Console 404 crawl errors report. Also, using the links: operator in google search, we see many results of spam links. Should we be worried about these bad links pointing to our old site and redirecting to 404s on the new site? What is the best recommendation to clean them up? Ignore? 410s? Other? I'm seeing conflicting advice out there. The old site is hosted by the client's previous web developer who doesn't want to clean anything up on their end without an ongoing hosting contract. So beyond turning redirects on or off, the client doesn't want to pay for any additional hosting. So we don't have much control over anything related to "myolddomain.com". 😞 Thanks in advance for any assistance!

                  Technical SEO | | usDragons
                  0
                • w0lfiesmithUK

                  Switching from a .org to .io (301 domain redirect)

                  I'm considering switching my main site from a .org to .io address; the .org is an exact match domain which helped to kickstart it a few years ago and now has about 50% repeat visitors, but was thrown off the Apple affiliation program for trademark infringement. I've found and purchased a nice (non-infringing) .io domain, and I've read the advice here on how to properly 301 the old domain; but my question is - does it matter that it's .io? Is this going to significantly hurt my rankings, even when everything has been 301'd properly? Another thought I had is that I may actually come out better off in the long run, what with Google penalties being applied to exact match domains. Is this a ranking suicide? If so, I'm tempted to leave it as is; even without the affiliation, it's making a good amount every month in ad fees that I don't want to disrupt. Thanks all!

                  Technical SEO | | w0lfiesmithUK
                  0
                • kellymandingo

                  301 Redirect How Long until the juice passes through to new site

                  Hi Guys, Following on from a question i asked last week in regard to a 301 http://www.seomoz.org/q/301-redirect-have-no-ranking I was thinking that i had some kind of issue on the site, although i have gone over it with a fine tooth comb i cannot find any issue's and from the amount of reads the thread has had im sure if there was something obvious it would have been pointed out. So i am quite confident the 301 from site A to site B is fine and working as intended, so my question is how long should it take until the juice is passed From site A to Site B as its 9 weeks now and still down 85% on traffic and even text for my home page if copied into the search bar don't bring up my site Bing is fine and did not see any real traffic drops but Google is not giving me back the rankings i had prior Whenever i have done a 301 before the rankings pretty steady and i see no real loss in rankings but this time ... painful all changes in WMT made
                  Canonical tag implemented
                  all Pages 301 and correct 200 response from the targeted page
                  Sitemap Updated
                  Many Links Changed from Old site to new (including DMOZ)
                  no Robots text Blocking directory's 
                  Google crawling freely and regularly The strange thing is New content is indexed immediately and ranks easily, I added a page for my service in my local area and went straight to position 5 in Google however old existing content wont move, I tracked 150 keywords only 4 are top 75 Don't know what else to do  so any advice would be much appreciated PS site is around 17k pages Paul

                  Technical SEO | | kellymandingo
                  0
                • Gmorgan

                  301 redirects & merging two sites into one

                  We have a client that has two sites that rank well for different searches in their market. The main pages ranking are things like advice articles and news pieces. For various reasons, they just want one site. I believe they need to duplicate the content from the outgoing site and place it on the main site, with a 301 redirect from each old page to each new one. What happens when they eventually want to redirect the entire domain? Would these smaller, internal redirects become obsolete, therefore removing any link value they once had? I am not sure how this works or if there is a best practice way to do this. Thanks Gareth

                  Technical SEO | | Gmorgan
                  0
                • SamTurri

                  Any way around buying hosting for an old domain to 301 redirect to a new domain?

                  Howdy. I have just read this QA thread, so I think I have my answer. But I'm going to ask anyway! Basically DomainA.com is being retired, and DomainB.com is going to be launched. We're going to have to redirect numerous URLs from DomainA.com to DomainB.com. I think the way to go about this is to continue paying for hosting for DomainA.com, serving a .htaccess from that hosting account, and then hosting DomainB.com separately. Anybody know of a way to avoid paying for hosting a .htaccess file on DomainA.com? Thanks!

                  Technical SEO | | SamTurri
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.