Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to get video thumbnails to appear in SERPs
-
What's the best way to get video thumbs to appear in SERPs?
-
You may want to look at using the proper markup, here is a link to schema.org - http://schema.org/VideoObject
-
I recommend a read of Phil's post http://www.distilled.net/blog/video/getting-video-results-in-google/
-
I have been able to get YouTube vid's to have a thumbnail appear in the SERP's on the first page for extremely high competitive search terms. Obviously this drives traffic.
The methods I used were:
Keyword in Title - in a natural (non-stuffed) manner
Keyword and link to the site in the Description
Keyword in the tags
Strong video views and embeds on other sites - I don't think I have it embedded anywhere on a high PR site.
Here is the video and keyword it ranks for so you can see what I did - Google search phrase - best lsat prep. The video thumbnail is in the 7th spot & receives several hundred views per month. Also #3 for the search term best lsat preparation on Google
-
There was a post on the blog really recently about this if I recall correctly. Although some people say that through embedding a single video from YouTube onto a relevant high PA page will do the trick, the best method is to host your own videos on your website. A quick search online for HTML5 video hosting (with flash fallback) should be your answer! With doing so, you will makes up your content so that Google knows the content is of the type 'video' and will display as such.
-
Hi,
Do some research here: http://www.reelseo.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I get into the People Also Ask section?
Hello there, My client is not appearing in the People Also Ask section on Google for their brand name and I'm not sure why. Can anyone help or explain how you get featured into these snippets? What's weird is when you google their brand name, the People Also Ask section comes up, but they only appear in one question. The other three are from their competitors which is obviously annoying for them. Do you know how to get into the People Also Ask bit? Do I have to markup the page or is it simply based on popular questions and the best answers?
Intermediate & Advanced SEO | | Virginia-Girtz0 -
Video titles and descriptions
Hi everyone, I have a question about embedding videos on a website: if you optimize the title and description for the video in Youtube, will these be taken into account for the ranking of the page where the video is embedded? Or will only the Youtube link for the video show in SERP's, instead of the page itself? I've read in a post of Phil Nottingham that it's usually not a good idea to embed a Youtube video on your own site, but use Wistia instead, exactly to avoid cannibalisation of your own rankings. Is this correct? Thanks!
Intermediate & Advanced SEO | | Mat_C0 -
Positions dropping in SERPs after Title and Snippet change
Hi! I switched to a better title and meta description today for our page. Instead of ranking us better and displaying the new title - google let us fall from Position 10 to Position 16 (still dip laying the old title and meta description). Why is that? (I only changed it for the homepage) Cheers Marc
Intermediate & Advanced SEO | | RWW0 -
What makes a site appear in Google Alerts? And does it mean anything?
Hi All, I recently started using Google Alerts more and more and while sites I support never appear there (not surprising) I recently noticed few very poor and low quality sites that do. This site for example appears quite a bit in its niche. So to my questions... What makes a site appear in Google Alerts? And does it mean anything? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Getting a Sitemap for a Subdomain into Webmaster Tools
We have a subdomain that is a Wordpress blog, and it takes days, sometimes weeks for most posts to be indexed. We are using the Yoast plugin for SEO, which creates the sitemap.xml file. The problem is that the sitemap.xml file is located at blog.gallerydirect.com/sitemap.xml, and Webmaster Tools will only allow the insertion of the sitemap as a directory under the gallerydirect.com account. Right now, we have the sitemap listed in the robots.txt file, but I really don't know if Google is finding and parsing the sitemap. As far as I can tell, I have three options, and I'd like to get thoughts on which of the three options is the best choice (that is, unless there's an option I haven't thought of): 1. Create a separate Webmaster Tools account for the blog 2. Copy the blog's sitemap.xml file from blog.gallerydirect.com/sitemap.xml to the main web server and list it as something like gallerydirect.com/blogsitemap.xml, then notify Webmaster Tools of the new sitemap on the galllerydirect.com account 3. Do an .htaccess redirect on the blog server, such as RewriteRule ^sitemap.xml http://gallerydirect.com/blogsitemap_index.xml Then notify Webmaster Tools of the new blog sitemap in the gallerydirect.com account. Suggestions on what would be the best approach to be sure that Google is finding and indexing the blog ASAP?
Intermediate & Advanced SEO | | sbaylor0 -
Schema.org and YouTube Videos
Hi, Does anyone know how to implement schema.org markup with YouTube embedded videos? Thanks Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
How to beat Wikipedia article from the top spot on SERPS?
Hi Guys, One of our clients has a good web site with lots of content that is ranked already on #2 for the top keyword (singular and plural) on Google UK. The keyword itself is a competitive one. The top spot is occupied by a wikipedia article that doesn't have much content in general. Can anyone come up with an advice what strategy we have to apply to outplace that article? Thanks!
Intermediate & Advanced SEO | | myclicks-1636030 -
Getting Google to Correct a Misspelled Site Link...Help!
My company website recently got its site links in google search... WooHoo! However, when you type TECHeGO into Google Search one of the links is spelled incorrectly. Instead of 'CONversion Optimization' its 'COversion Optimization'. At first I thought there was a misspelling on that page somewhere but there is not and have come to the conclusion that Google has made a mistake. I know that I can block the page in webmaster tools (No Thanks) but how in the crap can I get them to correct the spelling when no one really knows how to get them to appear in the first place? Riddle Me That Folks! sitelink.jpg
Intermediate & Advanced SEO | | TECHeGO0
