Why did my site go from 1,000 Impressions to 0 impressions over the past couple days

[Dante13]

so we have been doing a lot of reconstruction our website the past couple days with our navigation and moving stuff around. Now bare with me because i am a noob to SEO and i am still learning. But we went from a steady 800-1000 impressions everyday to a 0 since the first. you can check out our site here:

www.hidguy.net

Not sure if its because we are moving stuff around or what. But we can notice that our conversion rate has dropped and we have had traffic but no conversions and no orders. Is what we are doing bad or is this normal?

[Dante13]

Yeah i will go ahead and check my tracking code, Maybe it is that.

Also with my conversion drop should i change it back to the way i had it? or just leave it and wait for everything to catch up and for people to get use to the new navigation?

[matbennett]

Can you clarify where you are at. You say you have 0 impressions, but also that you have traffic. That seems contradictory.

If it is 0 - as in absolute flatline the first think I would check is your tracking code.  If you have server stats as well maybe check one against the other to make sure that you don't just have a tracking error.  However your pages are indexed and you have google analytics tracking code in place, so a total flat line in traffic seems unlikely.

Check your top entry sources from before the drop. What were your top terms - what pages were they panding on. Are you still ranking for those terms? Has the URL changed (in which case maybe redirect from the old one), if not how do the new and old pages compare.

I've often seen an initial conversion drop when sites are changed around - even when the changes are big improvements.  On sites where you have a lot of repeat visitors this can be because people are used to the site as it was.