Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How accurate is the Google´s keyword tool regarding monthly searches?
-
How correct is Google´s keyword tool regarding the estimated number of Global Monthly Searches? Judging from my adwords campaigns the real number of impressions is 1/3 compared to the estimated number for an exact match. What is your experience?
-
Christopher,
I'll add to Pashmina's answer in saying that just like any other data point, I've personally always used data from the Google keyword tool and any other similar "solution" for trending insights only, not for real analysis. Another possibility is in how you use the resource.
-
Horribly inaccurate! Google hasn't provided much in the way of explanation. It use to be worse because the numbers were based on the combined volume of both the search and all their networks. They changed this some time in 2010. Here are some other considerations that affect your impressions volume:
- Is your bid and quality score so high that your ad is literally running at #1 ALL the time?
- Are your campaigns capped or cut off by budget or scheduled time to show?
- Do you have any negative keywords applied to the campaign?
- Are using exact, phrase or broad match? Google supposedly bases the volume on exact.
It is not wise to completely rely on the Keyword tool local search volume. The other metrics like total search results, and competition help craft a better keyword list for your campaigns. I also like to export the entire data set, and look to see how the local volume is changing over time. Is it trending up or down? Is it a consistent average?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How should I update the grouping of keywords in a google ads account
hi, I have a google adwords account running for a while in a fairly competitive market in a major city so there is only one geo location with many suburbs or council areas as popular searched. I have keywords that are 2-4 words long and very similar. I have had one keyword in its own campaign, several in one campaign and a location campaign. The location campaign has several adgroups for specific suburbs. My question is that the most popular search terms are similar but in different campaigns and I am wondering if this is not the best way. for example I have these keywords in separate campaigns as exact match and phrase match
Paid Search Marketing | | salliWW
rubbish removal
rubbish removal near me
rubbish removal Washington But the way google uses exact match seems to be changing and I am concerned these would be best in one adgroup. Also these keywords trigger similar phrases, for example, waste removal. Is it best to put them in one campaign with one ad group or one campaign with separate adgroups, or leave as is. As competition has increased I need to bid for top of page now and need to keep budget rises as little as possible..0 -
Are there free tools that would tell me the cpc for my keywords?
If not what tools do you recommend to use to get an accurate cpc $ for estimating budget?
Paid Search Marketing | | lina_digital0 -
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Adwords negative keywords / keyword lists conflicting?
Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns? And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them... Cheers!
Paid Search Marketing | | hellemans0 -
Paid Search Visits Not Showing Up in Google Analytics
Hey all, Just took over SEM for my company, and noticed a bit of a problem with GA. Whereas Adwords has registered 141 clicks on paid campaigns that go to the site, GA has tracked only 5 vists in that time. Two things of note: The GA account was not linked to the Adwords account until today, and also, auto-tagging was not turned on. I understand these two things are important to having proper GA tracking, but I just want to make sure that there aren't any other things I should check right now to make sure I start to see tracked paid visits again. Is there anything else I should try? Cheers.
Paid Search Marketing | | danny.wood0 -
Can I dynamically add city name to my PPC ad text and URL based on the user's search?
I have looked into DKI (Dynamic Keyword Insertion), but have not found a solution and thought that some excellent Mozzer might be able to help. Here is the idea: We have landing pages for hundreds of cities. The local content on each of these cities changes page to page, however the keywords that we are going after are the same. So, I am trying to create a dynamic ad group that looks something like this: Headline: {City Name} {Keyword} Description: We cover {City Name} {Keyword}, get more info now! URL: http://www.website.com/{City Name} Please let me know if you can assist with this, B
Paid Search Marketing | | Reis_Inc.0 -
Is there any reason to add the word "buy" to our Adwords keywords?
Was having a discussion with someone so I am going to write this up as neutral as possible and let you guys decide. We have a large keyword list and they are all setup as phrase. Should we go back and add the word buy in front of all those keywords? Even though they are setup as phrase already. Example: "Widget" (as a phrase) Should we go back and add "Buy Widget" as a keyword?
Paid Search Marketing | | EcommerceSite0 -
Multiple keyword match types - same ad group, or separate ad groups?
Hi guys, Looking at an account that has historically used broad matching, and i'd now like to take some of the better performing keywords and duplicate as phrase and/or exact match to increase the quality of traffic to the landing pages. I know I can add red shoes, "red shoes" and [red shoes] to the same ad group, however I've also read that people are creating separate groups for each match type. Other than easy of management (same group), or more granular targeting of ads (separate groups), should I go with either approach, or a blend of the two? My key objective in this restructure is to drop the currently high bounce rate on the landing pages by improving the relevance of the incoming traffic. Cheers, Jez
Paid Search Marketing | | jez0000