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Getting Google to Correct a Misspelled Site Link...Help!
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 My company website recently got its site links in google search... WooHoo! However, when you type TECHeGO into Google Search one of the links is spelled incorrectly. Instead of 'CONversion Optimization' its 'COversion Optimization'. At first I thought there was a misspelling on that page somewhere but there is not and have come to the conclusion that Google has made a mistake. I know that I can block the page in webmaster tools (No Thanks) but how in the crap can I get them to correct the spelling when no one really knows how to get them to appear in the first place? Riddle Me That Folks! 
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 I was only looking at the source code on the Conversion Optimization page and not the home page. Face Palm 
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 Yes, the name of the sitelinks are most often (or maybe always!?) based on anchor text, so go hunt for Anchor Text to find the error. You can generate a list of links to the url (internal and external) from GWT or Open Site Explorer. 
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 Do a search in your source code for coversion and you'll find: - <a <span="">href</a><a <span="">="</a>/conversion-optimization">Coversion Optimization
 
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