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Mobile SERPS: how to optimize for call button
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Hi, I have 2 questions about the "call" button on mobile google serps when doing a business name search:
-since when is this button available in SERPS
-is there anything specific you can do to actually have google display that call button (schema.org, ...)
Kind regards
Pieter
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Hi Pieter,
They are google local listing results, on a mobile device the number is displayed as a call button.
You will need to setup a Google Places account (which is now integrated with Google+) and get it to rank in order to show up with a call button in the SERP's.
I did a blog post on Google Places Optimisation that you might find useful.
Keith
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